In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Mike Danford, CSO at Adverio, about the evolving landscape of online marketplaces, particularly focusing on Amazon, Walmart, and Target. They discuss the competitive nature of paid media, the importance of strategic brand presence across multiple platforms, and the challenges of product saturation. The conversation also touches on emerging marketplaces, dynamic pricing strategies, and the technological solutions available to help brands navigate these complexities. Mike shares insights on how brands can optimize their presence and performance in the ever-changing e-commerce environment.

Here's what you'll learn:
🛍️ The marketplace landscape has become increasingly competitive post-pandemic.
❤️ Understanding the nuances of each marketplace is crucial for success.
💸 Dynamic pricing strategies are essential for maintaining competitiveness.
🚀 Emerging marketplaces are gaining traction and should not be overlooked.
🤖 Technological solutions can help brands manage pricing and inventory effectively.
🤝 Collaboration with marketplace representatives can help resolve issues efficiently.

Timestamps:
00:00 Introduction to Marketplace Dynamics
02:55 Evolution of Marketplaces: Pre and Post-Pandemic
05:59 Navigating Multiple Marketplaces: Amazon, Walmart, and Target
08:47 Strategic Considerations for Brand Presence
12:07 Product Categories and Market Saturation
14:49 Emerging Marketplaces and Trends
17:50 Dynamic Pricing and Promotional Strategies
21:02 Technological Solutions for Marketplace Challenges
23:58 Conclusion and Resources

Mike Danford:

LinkedIn - https://www.linkedin.com/in/danfordmike/

Adverio - https://www.linkedin.com/company/adverio/

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/