In this episode, we welcome journalist and political strategist Sasha Issenberg to discuss his new book The Lie Detectives and how disinformation is transforming modern campaigns. This conversation focuses on the future of political strategy in a world where the traditional rules of engagement are constantly being challenged by misleading digital content. We’ll examine how the fight against misinformation is reshaping political consulting, from the strategies used by digital teams to the ethical considerations campaign managers must navigate.

This episode was recorded on October 10, 2024.

In the final weeks leading up to Election Day, gaining an edge in the race to win comes down to precisely targeting the voters who will make the difference. Join Jackie Huelbig (Basis Technologies) and Paul Westcott (L2) as they explore the science behind creating a data-driven model to reach the universe of voters who are likely to return their ballots and shape the outcome of your race. Drawing on L2's 50+ years of experience in voter data, Paul also shares how the evolution of voter engagement—from basic targeting to advanced hyper-targeting and AI-driven insights—has changed the game and where things are headed.

In this episode, the AAPC brings you a discussion on the intersection of politics and social media influence. Join Kelly Gibson and Ryan Davis and learn the ins and outs of collaborating with social media influencers and how these partnerships are shaping the modern political landscape. From navigating the complexities of online engagement to understanding the impact of influencer partnerships, join us for an exciting episode where we chat with experienced consultants about the fascinating world of influencers in politics! Follow us on social media @TheAAPC

Join the American Association of Political Consultants as we launch our brand new podcast The Future of Political Consulting by the AAPC. Make sure to subscribe so that you can hear the latest on industry trends and insights from the nation's only bipartisan association for political consultants!