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In this episode of the Restaurant Growth Show podcast, hosts Gordon and Jose are joined by Kirk Mauriello, founder of Profit Cookers. Kirk shares his journey from Staten Island to establishing a successful company that aids restaurants in increasing profits through virtual kitchens and innovative food delivery models. The discussion highlights the evolution of virtual kitchen technology, its impact driven by COVID-19, and the current consumer behavior of prioritizing convenience. Kirk provides insights on integrating virtual brands into existing restaurant models, strategies for improving profitability, and the benefits of dynamic pricing solutions. Kirk emphasizes the importance of selling more to grow a business while maintaining profitability through smart pricing and leveraging technology like consolidation tablets. This episode is packed with actionable advice for restaurant owners looking to adapt and thrive in a rapidly changing industry landscape. 02:20 The Rise of Virtual Kitchens 03:58 Technology's Role in Virtual Kitchens 05:37 Strategies for Restaurant Success 06:59 The Power of Virtual Brands 11:13 Maximizing Restaurant Profitability 21:31 Future of Virtual Kitchens and Technology 26:01 Understanding the Pennies Business 26:41 The Cost of Marketing and Virtual Brands 27:07 The Power of Online Orders 27:52 Exploring the Online Space 28:23 Connecting with Kirk 29:05 Customizing Menus for Profit ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Audio Podcast Links Spotify | Apple | Google | Amazon | RSS | Download Leave your suggestions for new topics in the comments! We read every single one. 🙂 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Connect with us on social media LinkedIn | Facebook | Instagram | TikTok ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👋 ABOUT Dynpricing Technologies Hi, we're Dynpricing Technologies, the dynamic pricing solution tailored for restaurants. Optimize your menu pricing to maximize profitability and cater to a diverse clientele. Check us out: https://dynpricing.ai