Hosts:
- Michael Smith Jr. LinkedIn: https://www.linkedin.com/in/smittysgp/
- Razko Kotler LinkedIn: https://www.linkedin.com/in/razko282/
Guest:
- Candina Weston https://www.linkedin.com/in/candinaweston/
Episode Overview:
Our guest, Candina Weston, a seasoned professional with over 25 years of experience in the technology sector. Candina has held significant roles at Microsoft, including CMO and COO of Global Experiential Marketing and Director of Global Business Strategy. She has worked across the US, Europe, and Asia, driving transformative growth and innovation.
In this episode of The Generalists, Candina reflects on her journey, from starting as an intern to holding multiple global leadership roles across different continents, including Australia, the U.S., and Singapore. She shares insights into navigating corporate environments, driving transformation, and the value of building strong leadership foundations. The conversation touches on her decision to make Singapore home and the cultural shift she’s noticed in the entrepreneurial landscape of the region. Candina also delves into leadership styles, corporate change management, and the importance of being a strategic and people-oriented leader in today's fast-evolving business world.
We explore topics such as the role of leaders in facilitating organizational change, the importance of mentoring and sponsorship, and the critical need for diversity and inclusion in the tech industry. As an advisor for She Loves Tech, Candina offers her thoughts on creating more inclusive work environments, fostering trust, and how leaders can cultivate spaces where diverse talents thrive. The conversation wraps up with Candina’s reflections on wellness, personal growth, and the transformative potential of AI in the marketing industry.
Links:
- Microsoft: https://www.microsoft.com
- She Loves Tech: https://www.shelovestech.org
- INSEAD Business School: https://www.insead.edu
- Erin Meyer’s Culture Map: https://erinmeyer.com/tools/culture-map-premium/
- Blinkist: https://www.blinkist.com