エピソード

  • Episode 10: Presentation is everything
    2022/03/09

    Tips on raising the baseline quality of your presentation skills to "decent, not a trainwreck." 

    続きを読む 一部表示
    8 分
  • Episode 9: The Importance of Mentoring
    2021/12/21

    Everyone needs a shoulder to cry on, especially podcast hosts.

    続きを読む 一部表示
    7 分
  • Episode 8: Measuring Success
    2021/06/23

    After a year that introduced massive changes to how we do business, how can we know which aspects of our marketing are the most effective in this new normal?

    続きを読む 一部表示
    8 分
  • Episode 7: 3 Tips for Writing Effective Copy
    2021/05/04

    As we churn out copy for every conceivable channel and audience, what used to be art is now a commodity. We chase clicks and engagements rather than hearts and minds. There are three things to keep in mind when writing your marketing copy.

    続きを読む 一部表示
    6 分
  • Episode 6: No Love For Politics
    2021/02/17

    New restrictions from Facebook, Google, and others, are making it very difficult for political campaigns to reach voters or raise money online. How should campaigns adapt?

    Citations:

    http://www.dolekemp96.org/main.htm

    https://www.washingtonpost.com/outlook/2020/02/06/small-dollars-big-changes

    https://www.politico.com/news/2021/01/27/facebook-google-political-ad-ban-462948

    https://morningconsult.com/2021/01/20/political-ads-bans-alternatives-transparency/

    https://about.fb.com/news/2021/02/reducing-political-content-in-news-feed

    https://www.politico.com/news/2021/02/10/online-politics-buying-email-address-468229

    https://www.campaignsandelections.com/campaign-insider/two-early-takeaways-from-biden-s-digital-program

    続きを読む 一部表示
    11 分
  • Episode 5: Planning a Plan
    2021/02/08

    If you're asking, "what should I do differently in 2021," my response is this: be ready to do everything the same. And also different. Don't be rigid with your planning, because everything could (and probably will...) be upended tomorrow. 

    Do you have a question for the host, or want to work with us? Shoot us an email at podcast@evergreenmediallc.com.

    続きを読む 一部表示
    5 分
  • Episode 4: Funnel of Love
    2020/12/14

    Understanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It's a flawed abstraction to be sure, but it's still one of the better tools we have for understanding and optimizing the customer journey. If you grasp the basics of the funnel, you're halfway to being able to plan an effective campaign. 

    Show notes:

    Funnel Illustration

    Digital Funnel Illustration

    続きを読む 一部表示
    7 分
  • Episode 3: The Black Widow In The Room
    2020/11/09

    Disney sucks at streaming. Facebook sucks at customer service. We're here to meld all of the suckiness into one really sucky podcast episode. 

    Links:

    https://www.cnbc.com/2020/10/12/disney-reorganizes-to-focus-on-streaming-direct-to-consumer.html

    https://lightshedtmt.com/2020/10/13/disneys-restructuring-is-less-transformative-than-we-thought/

    https://www.cbsnews.com/news/disney-earnings-report-q3-4-billion-loss/

    https://techcrunch.com/2020/08/04/disney-grows-to-more-than-60-5m-subscribers/

    https://www.bloomberg.com/news/articles/2020-09-09/disney-very-pleased-with-mulan-but-doesn-t-release-numbers

    https://www.facebook.com/policies/ads/

    https://facebook.com/id

    続きを読む 一部表示
    7 分