David is a marketing expert with a successful agency which has scaled significantly since COVID. He was born and grew up in Nigeria before moving to Canada.

David established a painting and decorating business in Canada whilst he was at University, scaled this up to $1m of turnover.

David now generates leads for clients at scale. He is currently considering how AI can be implemented into companies in a successful way.

David uses software to create leverage in business, starting with LinkedIn's Sales Navigator, followed by Dux Soup or ULinc to connect with people, and then using GoHighLevel to move clients through the pipeline.

David also talks about how AI can be used to create leverage, such as AI generated videos, and how it can be used to save time and create arbitrage.

David uses email marketing, researching via Appollo.io, then uses sendpotion.com to send personalised messages to target clients.

LinkedIn has recently introduced restrictions on the number of connections which you can make, so David then sends out requests to people to connect on LinkedIn by email.

David's strategy for launching a business includes a 90-day sprint that includes:

• 30 days of research: micro and macro research, Google Trends, competitor research, organic, SEO research etc. The micro sense of the research is going into the Reddit threads where talking are talking about the problem, then secures his first client for free or low cost.
• Second 30 days: implementation and identifying and creating demand: free training guide on how you can use this product or service. This then creates a relationship with people who are effectively admitting that they are struggling with the problem that the business solves, therefore you at that point have product market fit.
• Then implements the things which he has learned during the previous 60 days, and uses Facebook ads and TikTok’s ads to bring some scale into the business.

David covers his views on how AI will impact the human race, and how he believes that it is important to learn how to instruct these AI tools.

Recommended books:

Almanack of Naval Ravikant

48 Laws of Power - Robert Green - Law no 1, “Do not outshine the master!”

The Four Hour Work Week - Tim Ferris - Work less and get more done.

The Lean Startup - Eric Rice

You can find David at:

instagram.com/davidowasi

linkedin.com/davidowasi

aceyourbusinessacademy.com

Donnie is the founder of Six Berries and and he is a technology focussed founder, start-up advisor, NED and strategy consultant. Matt and Donnie have a weekly private mastermind, and we thought it would be fun to have a year end summary on the Growth Show.

Topics:

- Losers in 2022
- Winners in 2022
- Chat GPT - https://chat.openai.com/
- AI
- Crypto

Plus much more!

Anthony Villis is a serial entrepreneur and founder of the multi-award winning wealth management company First Wealth LLP, which recently won the coveted Chartered Financial Planning firm of the Year Award, 2021/2022 and has recently secured Certified B Corp Status.

Anthony has recently launched several new businesses the first being Open Advice (https://openadvice.co.uk/), which is a Fintech company which has built software which been designed to close the “advice gap” and enables financial services companies to onboard clients more easily.

Second Anthony and his team have launched Thrive Money (https://www.thrivemoneyhq.co.uk/), which in their words solves the following problem: “This lack of financial literacy can have a significant impact on individuals' confidence, autonomy and overall wellbeing. Robert Caplan, Director of First Wealth and his client created Thrive Money as a way to combat this issue, by breaking down barriers to accessible, practical and evidence based financial education.”

Anthony is a highly motivated business leader and his approach to his businesses is dynamic and exciting.

Key takeaways:

• The current financial situation we find ourselves in is the hangover from the financial crisis
• Post RDR the financial services sector the profession went from being too exam focused in Anthony’s opinion and now it has come back to a better balance of financial astuteness, but also engaging clients with additional services such as coaching and mentoring.
• Financial planners are turning clients away due to the costs associated with transactions, and are actively encouraging clients to go and invest with execution only platforms such as Hargreaves Lansdown which is probably not in their best interests in the longer term. Open Advice has been designed to provide a hybrid advice service which can enable clients to get the advice that they need to help them, through what they call “hybrid advice”.
• Find the limits - what are you capable of?
• Be clear about what you are trying to achieve and the reasons behind why you are trying to achieve this.

Visit First Wealth for further details or visit Anthony's LinkedIn profile at: https://www.linkedin.com/in/anthonyvillis-financialplanning/.