In this episode, Uli Iserloh and Mike Kim dive deep into the crucial topic of creating irresistible offers for health and wellness businesses. They explore why focusing on the offer is essential before tackling marketing campaigns and share valuable insights on what makes an offer truly compelling.

Listen in to learn:

• The five key things people are looking for when they hire someone
• How to shift your perspective from what you want to sell to what clients want to buy
• The difference between a convincing argument and a killer offer
• The four factors that influence value perception in healthcare offers
• How to construct an offer that makes marketing easier and more effective

Quotes:

• "We have to talk about irresistible offers. What makes them irresistible?" (0:14 | Uli)
• "You got to really think about your offer, not in terms of what do I want to sell, but more of what does my client want to buy?" (6:10 | Uli)
• "Without consistent marketing, you can't expect consistent sales." (9:20 | Mike)
• "The buyer... makes a decision whether the money in his or her wallet is better kept in the wallet or better spent with you in exchange for value." (11:40 | Uli, referencing Alex Hormozi)

Uli and Mike break down the key components of an irresistible offer, drawing from their extensive experience working with health and wellness businesses. They emphasize the importance of understanding what clients truly want to invest in, rather than focusing solely on what you can deliver based on your qualifications.

The hosts discuss the five things people look for when hiring someone: results, deliverables, access, community/network, and publicity. They also delve into Alex Hormozi's four factors that influence value perception: speed to results, effort required, likelihood of achieving the result, and the dream outcome.

By shifting focus from making a convincing argument to creating a killer offer, health and wellness practitioners can make their marketing efforts more effective and attract ideal clients more easily.

Don't miss out on Uli and Mike's free 30-part series on starting a health and wellness business from scratch. Sign up at bigboost.marketing/smarter to gain valuable insights and strategies for growing your practice.

Whether you're just starting out or looking to refine your existing offers, this episode provides essential guidance on creating irresistible offers that will make your health and wellness business stand out in a crowded marketplace.

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv

In this episode, Uli Iserloh and Mike Kim dive deep into the importance of niching down and declaring your area of specialization in the health and wellness industry. They explore why many practitioners resist specialization and offer compelling reasons why it's crucial for business growth and effective marketing.

Listen in to learn:

• Why many health practitioners resist niching down and how to overcome this mindset
• The benefits of declaring an area of specialization for your practice
• How specialization can lead to more business and easier marketing
• Why you can help everyone but can't market to everyone
• The power of focusing on a specific audience rather than just an organ system
• How specialization helps you stand out in a crowded marketplace
• The importance of being specific in your marketing to be more believable and relevant

Quotes:

• "Declaring an area of specialization is really, for me, a practical shortcut to saying, 'Hey, let me make my life easier by showing the right people how I can help them.'" (2:30 | Uli)
• "Different is better than better." (11:45 | Uli, quoting Sally Hogshead)
• "Be specific enough to be believable, but universal enough to be relevant." (13:20 | Mike)
• "If you want clients that are invested, that really take health and wellness serious, then we have to be different." (11:30 | Uli)

Uli and Mike break down the concept of niching down, offering practical examples and analogies to help health and wellness practitioners understand the power of specialization. They discuss how declaring your area of specialization can make marketing easier, attract ideal patients, and ultimately lead to a more successful practice.

The hosts also touch on the importance of creating content that showcases your expertise while maintaining specificity. They explain how being specific in your marketing can make you more believable and relevant to your target audience.

Don't miss out on Uli and Mike's free 30-part series on starting a health and wellness business from scratch. Sign up at bigboost.marketing/smarter to gain valuable insights and strategies for growing your practice.

Whether you're just starting out or looking to take your established practice to the next level, this episode offers invaluable advice on how to stand out in the crowded health and wellness marketplace through strategic specialization.

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv

Are you feeling overwhelmed by the day-to-day operations of your health and wellness practice?

In this episode, Uli Iserloh and Mike Kim dive deep into the art of streamlining your clinical practice. They explore three key areas - time management, offer optimization, and systems implementation - to help you create a more efficient and profitable business.

Drawing from their extensive experience working with hundreds of integrative, functional, and cash-based practices, Uli and Mike share practical insights and strategies to help you overcome common obstacles and elevate your practice to new heights.

Listen in to learn:

• How to identify and eliminate time-wasting activities in your practice
• The importance of auditing your time and implementing the "delete, delegate, defer" strategy
• Why streamlining your offers can lead to increased profitability and easier marketing
• The critical role of data-driven decision-making in optimizing your practice
• How to implement systems that track your marketing efforts from start to finish
• The benefits of consolidating multiple systems into one comprehensive platform

Quotes:

• "If you don't have an assistant, you are one." (2:15 | Mike, quoting his friend Lucy)
• "80% of your quality is 100% awesome." (5:20 | Uli, quoting Dan Martell)
• "Your competition is not the next practitioner down the block. Your competition is anything that gets people the same result cheaper, faster and more conveniently." (17:15 | Uli, quoting Megan Walker)
• "If you don't have data, then everything is guesswork." (23:30 | Uli)

Ready to transform your practice into a streamlined, efficient machine?

Tune in to this episode and discover practical strategies to optimize your time, offers, and systems. Whether you're running a brick-and-mortar clinic or expanding into the online space, Uli and Mike's insights will help you create a more profitable and enjoyable practice.

Don't miss the opportunity to watch Uli's presentation on "Running a Modern, Digitally Smart Practice: Must-Have Systems to Streamline Marketing and Operations."

Want to explore working with Uli and Mike? Visit bigboost.marketing to book a call and experience their streamlined system firsthand.

Subscribe now and take the first step towards a more efficient and profitable health and wellness practice!

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv

Are you looking to elevate your health and wellness practice? Welcome to the Health and Wellness Marketing Show, where hosts Uli Iserloh and Mike Kim share their combined 20+ years of experience to help you market your clinic, practice, or online business more effectively.

In this introductory episode, Uli and Mike unveil the exciting changes to the podcast, including its new name and format. They explain why they've joined forces and how their expertise can benefit health and wellness practitioners like you.

Listen in to learn:

• The reason behind the podcast's name change and new focus
• Uli and Mike's backgrounds in marketing, branding, and business
• What you can expect from future episodes and series
• How to stay connected with Uli and Mike outside the podcast

Get ready to transform your health and wellness practice with actionable insights from Uli, Mike, and industry experts. New episodes air every Tuesday, so subscribe now to ensure you don't miss out on valuable marketing strategies tailored for health and wellness professionals.

Want to stay connected? Join Uli and Mike's email list at bigboost.marketing for exclusive content and updates – and check us out @uliiserloh and @mikekim

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Mike Kim

Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv