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サマリー
あらすじ・解説
My guest in this episode is Niki O’Brien, Director of Sales and Marketing with Legend Senior Living and winner of 2016 Argentum Sales and Marketing Director of the Year. Niki loves solving problems with her team and is an expert on revenue growth, maintaining the highest level of occupancy and developing and executing sales strategies. In this episode, Niki and I explore sales strategy as framed “Heart Work,” a mainstay of Legend Senior Living’s culture. We discuss how strategy is different than tactical work, how to support in improving hopelessness and isolation one conversation at a time and Niki shares her approach to researching, understanding and taking action on a sales and marketing approach that honors whole person throughout the process.
Reach Niki and her team: https://legendseniorliving.com/
Get the Four Agreements book we reference: https://amzn.to/44hng1T
Get the Being Mortal book we reference: https://amzn.to/3LLbBRN
Get the Storytelling eBook referenced: https://bit.ly/3VphQOs