Episode 413 - Communications Specialist, Consultant, Podcaster and Publisher with Co-HOST - Corine La Font

I met Corine La Font on PodMatch.com - and I am grateful that I did!

Hi! I'm Corine La Font. I help people discover their true self and communicate better. Let's learn how!

I was born and raised on the lovely island of Trinidad and Tobago (pronounced 2-bay-go) in the Caribbean and migrated to Jamaica in my 20's. I lived and worked there for 21 years and am now back on home soil since 2017.I am a natural creative. I dance to the rhythm of soca and Latin music, paint and draw, professionally speak and have written and published books and articles. All of which has culminated in my career and passion as a Communications Specialist and Consultant, Podcaster and Publisher helping persons navigate the communication terrain in life, work, home and personal relationships. Communication is an art form. It's a Language. It's a dance.Step 1: Discover Your StrengthsThink about what makes you unique and what you're good at. Share these thoughts, and we'll explore how to use them in your personal and professional life.Step 2: Understand Your AudienceWho do you want to talk to? Let's figure out who they are and what they care about. This helps you connect with them better.Step 3: Develop Your MessageWe'll work together to create a clear and powerful message. This message will show your true self and help you stand out.Step 4: Practice SpeakingPractice makes perfect! We'll have fun exercises to make you more confident when speaking to others.Step 5: Get FeedbackWe learn and grow by giving and receiving feedback. We'll discuss what works and what can be improved in your communication skills.ConclusionLet's take your communication to the next level together! You'll be able to express yourself better and make a strong impact in your field.

Between The Lines Podcast - 'Between The Lines' is a podcast that uncovers the hidden meanings in communication—what’s said, what’s left unsaid, and what it really means. We decode the messages behind words, body language, and power dynamics in personal and professional relationships. Whether you’re negotiating a deal, navigating a tricky relationship, or just trying to trust your intuition more, this podcast helps you sharpen your discernment so you can respond with confidence instead of reacting on impulse. https://pod.link/1793433809

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https://howtopodcast.ca/Try Podmatch!https://www.joinpodmatch.com/truemedia

Episode 412 - 4 Business Principles Every Podcaster Should Apply Whether Your Podcast is a Hobby or a Business

4 Business Principles Every Podcaster Should Apply

Loving your podcast as a hobby is essential for long-term motivation, but treating it like a business is what elevates your show’s impact, reach, and potential for growth. Here are four foundational business principles that translate seamlessly to podcasting, helping you enjoy the creative process while building a sustainable, professional operation:

Define Your Purpose and Target Audience

• Every successful business starts with a clear purpose and a well-defined target market. For podcasters, this means knowing why you’re podcasting (educate, entertain, inspire) and who you’re speaking to. This clarity guides your content, marketing, and growth strategies, ensuring your episodes resonate and build loyalty

Consistency and Professionalism

• Businesses thrive on reliability. For podcasts, this means sticking to a regular publishing schedule and maintaining high production standards. Consistency builds trust and anticipation with your audience, while professionalism (from audio quality to episode structure) sets you apart in a crowded space

Strategic Content Planning and Organization

• Just as businesses plan their products and services, podcasters should plan content in advance. This includes outlining episodes, preparing interview questions, and scheduling releases. Using organizational tools (like calendars and to-do lists) helps manage multiple tasks and ensures you deliver value with every episode

Marketing and Monetization Mindset

• Treating your podcast like a business means actively promoting it and exploring monetization opportunities. Develop a marketing strategy using social media, collaborations, and guest appearances to grow your audience. Once you have a loyal listener base, consider sponsorships, affiliate marketing, or premium content to generate revenue and reinvest in your show

“Building a successful podcast business takes time and consistency. Stick to a regular publishing schedule, continuously improve your content, and be patient. Success doesn’t happen overnight, but with dedication and hard work, you can turn your podcast into a profitable business.”

By blending your passion for podcasting with these business basics, you can love your show as a creative outlet while building it into something that lasts and grows.____

Episode 411 - Live Recording From our How To Podcast Meetup Group - Open Podcasting Questions and Answers

What we’re about

A meetup designed to:
Connect Podcasters
Build Community
Support fellow podcasters
Promote your podcast
Ask Questions
Be A Guest and Find A Guest requests

Goal: A judgement free group of amazing podcasters at different stages of their podcasting journey - feel free to ask questions, get clarity and be motivated to start and to continue your podcast journey.

Meetings will start off with a short discussion topic related to podcasting, a Q&A portion around the topic presented, and then open discussion and breakout rooms as the group grows.

Check out the podcasts from our participants

Bill Monty's Guide For Getting Older

https://pod.link/1724671803

Tales From South Floridahttps://pod.link/1724673458
Long Covid, MDhttps://pod.link/1716072073You Have the Power - The Road to Recovery from Trauma and Narcissistic Abusehttps://pod.link/1761735883High-Fidelity Conversationshttps://pod.link/1625704418

Afterlight Fictionshttps://pod.link/1712362054

https://acontagioussmile.com/

https://www.meetup.com/how-to-podcast-community/

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https://howtopodcast.ca/

Episode 410 - Beyond the Mic - Branding, The Importance of Consistent Podcast Art

Podcast artwork plays a vital role in attracting listeners and visually representing your show. Here’s a breakdown of the different types of podcast artwork, best practices, and common pitfalls to avoid:Types of Podcast Artwork

1. Show Artwork:

   • Represents the entire podcast and is displayed across platforms like Apple Podcasts, Spotify, and directories.

   • Typically includes the podcast name, logo, and a visual theme that reflects the show's identity

• Episode Artwork:

  • Specific to individual episodes, often featuring guest names, topics, or unique visuals tied to that episode.

  • Adds a personalized touch and helps episodes stand out in feeds

  • Example: A travel podcast might use location-specific imagery for each episode.

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  Chapter Artwork:

  • Used within episodes to visually represent different segments or chapters.

  • Common in podcasts with detailed narratives or educational content

  
  

• Other Forms:

  • Season Artwork: Represents a specific season of the podcast, distinct from the overall show artwork.

  • Promotional Artwork: Designed for social media posts, ads, or merchandise.

    
    

    Best Practices for Quality Podcast Artwork

• Follow Technical Specifications:

  • Use dimensions of 3000 x 3000 pixels (72 dpi) for show art to ensure compatibility across platforms

  • Save files in JPG or PNG format with RGB colorspace

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  Design for Versatility:

  • Ensure artwork looks good at various sizes, from thumbnails to large displays4.

  • Test designs against dark mode backgrounds for visibility

  
  

  Keep It Simple and Legible:

  • Avoid clutter; limit text to five to seven words for readability

  • Use sans-serif fonts for clarity on smaller screens

  
  

  Use High-Quality Images:

  • Opt for high-resolution visuals to avoid pixelation

  • Incorporate vector graphics for scalability

  Leverage Color Psychology:

  • Choose colors that evoke emotions tied to your podcast’s theme (e.g., warm tones for positivity)

  
  

  Maintain Branding Consistency:

  • Use consistent fonts, colors, and imagery across all artwork forms to strengthen brand identity

  Experiment with AI Tools:

  • AI can generate unique episode-specific art quickly by analyzing themes and tonesWhat to Avoid

• Overused Imagery:

  • Avoid generic icons like microphones or headphones unless directly relevant to your podcast’s topic

• 
  

  Poor Quality Visuals:

  • Steer clear of blurry, pixelated, or mismatched images

  
  

  Excessive Text:

  • Too much text can overwhelm the design and reduce readability

  
  

  Explicit Content:

  • Do not include profanity, nudity, or references to illegal activities in artwork as it violates platform guidelines

  
  

  Ignoring Platform Requirements:

  • Ensure compliance with Apple Podcasts’ rules (e.g., no placeholder images or Apple logos)

  By adhering to these guidelines and avoiding common mistakes, podcasters can create compelling artwork that enhances their show’s appeal and professionalism!https://podcasters.apple.com/support/866-promotional-artwork

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  https://howtopodcast.ca/

Episode 409 - CO-HOST - Bob LeMent - When There Was Only 50 Podcasts, Your Podcast Persona, and a Blue Cat

Bob is one of the original 50 podcasters that started what we have today in podcasting.

The Static Web Site’s first episode was January 1, 1999 in a vain attempt to make the world hear the off kilter and sophomoric ramblings of Miles Tidal and Bob LeMent.Now 24 years and counting they continue their weekly stream of consciousness dialogues. As you may have discerned from listening, we do no preparation or use any manners or decorum to provide a fully improvised piece of comedy. Enjoy.https://StaticRadio.com

Don't really need to hit it at all, but just to promote where people can find me, if they so choose.___https://howtopodcast.ca/

Episode 408 - The Forgotten History of Video Podcasting and Its Comeback Story

The history of video podcasting via RSS feeds demonstrates that while video in podcasting is currently resurging, it is not a new concept. Here's an overview of its origins and the current resurgence:Early History of Video Podcasting

• RSS Enclosures and Early Experiments (2000): The concept of attaching media files, including video, to RSS feeds was proposed in 2000 by Tristan Louis and implemented by Dave Winer. Winer introduced the "enclosure" element in RSS 0.92, allowing media files to be syndicated. This innovation laid the groundwork for both audio and video podcasting

• First Video Podcasts (2003): The first known serial video podcast, Dead End Days, was released in 2003. It showcased the potential for distributing video content episodically via RSS feeds

• Technical Evolution: Early tools like iPodderX (later renamed Transistr) enabled users to access podcasts with graphical interfaces, making it easier to consume both audio and video content. However, video podcasting remained niche due to technical limitations like slow internet speeds and low-quality video playback

Resurgence of Video Podcasting

• Current Trends (2024–2025):

  • Platforms like YouTube, Spotify, and TikTok have driven the adoption of video podcasting by integrating video capabilities directly into their ecosystems. YouTube's dedicated podcast section and Spotify's support for video uploads have made video podcasting a mainstream format

  • Enhanced audience engagement is a key driver. Video allows for visual storytelling, fosters deeper connections through non-verbal cues like facial expressions, and creates a more immersive experience

  • Monetization opportunities have expanded with video, as creators can leverage ads, sponsorships, and premium content on platforms optimized for visual media

Shifts in Content Creation:

• In contrast to earlier static formats, modern video podcasts often include dynamic elements like B-roll footage and on-screen graphics. Short-form clips optimized for platforms like Instagram Reels and YouTube Shorts have also become popular for promotional purposes

Video podcasting has evolved significantly since its early days in the 2000s when it was pioneered alongside audio podcasting via RSS feeds. While the medium faced initial challenges due to technological constraints, its resurgence today is fueled by advancements in internet speeds, platform support, and audience demand for visually engaging content. This resurgence underscores that while video podcasting feels innovative now, it is deeply rooted in the foundational history of podcasting.

https://blubrry.com/manual/about-podcasting/history-of-podcasting-new/technical-history-of-podcasting/

https://podnews.net/article/first-podcast-feed-history

https://lowerstreet.co/blog/video-podcast-platforms#can-i-host-my-video-podcast-with-my-rss-feed

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https://howtopodcast.ca/

Episode 407 - Podcasting for Microsoft, The Intrazone and Polaris Pathways, a business transformation podcast with CO-HOST - Chris McNulty

After years of songwriting, music production, and conference speaking, I’m not afraid of a microphone or some audio engineering. I’m particularly proud of these two:

• The Intrazone Mark Kashman started this with me back in 2018 - it’s the official podcast that covers all things Microsoft 365. Mark does the work, his partner Lisa does the production, and I just show up from time to time.

• Polaris Pathways Sponsored by Synozur, and I produce new episodes monthly. Synozur is named for the ancient Greek reference to the North Star, Polaris. Our mission is to illuminate the pathway for business transformation with coverage of business, technology, and even pop culture.

https://www.chrismcnulty.net

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https://howtopodcast.ca/

Welcome to the How To Podcast Series - your home for podcast advice, instruction, community and varied voices from the podcast space - people just like you, starting and growing a podcast and sharing a topic that they love!

It is not too late to start a podcast and there is an audience looking for a topic that you are passionate about, so, start here!

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https://howtopodcast.ca/