Ever wondered how you turn $900 and a dream into a thriving jewelry brand worn by celebrities like Hailey Bieber, Jasmine Tookes, and Lori Harvey?

Meet Pia Mance, the unstoppable founder of Heaven Mayhem, the brand revolutionizing everyday accessories and taking the fashion world by storm. Just two years ago, Pia was handcrafting necklaces and sourcing vintage pendants from her bedroom floor. Today, her vision has blossomed into a sought-after jewelry and accessories empire. With collections gracing Revolve and adored by top influencers and A-list celebrities, Heaven Mayhem has become the go-to brand for pieces that elevate the everyday look.

In this episode, Pia pulls back the curtain on her entrepreneurial journey, sharing how she grew her business with no outside funding, an arsenal of clever marketing strategies, and an unshakeable work ethic. She opens up about the messy, chaotic, and incredibly rewarding reality of building a brand from scratch. You’ll hear tips on everything from product launches and building an engaged community to balancing creativity with grit, and how her motto “Done is better than perfect,” has been her secret weapon for success.

This episode is a roadmap for anyone with a dream and the determination to make it happen. So get ready to be inspired, take notes, and most importantly, take action!

• Pia’s $900 and a Dream
• How Pia used Instagram DMs and clever product drops to engage her audience and build demand organically
• The Art of the Tease
• Product line expansion and the power of customer feedback
• Marketing on a Budget — Pia’s out-of-the-box, low-cost, and high-impact marketing tips
• The Halo Effect
• Building a Rockstar Team
• Tips for choosing the perfect name for your brand
• Personal style tips to achieve effortless confidence
• Secrets to innovative product development and brand growth
• The power of decisive action in building a brand
• Balancing creativity and the challenges of scaling
• The Buy Back Your Time Philosophy — letting go so you can keep growing
• A Love Story Built on Hustle
• Why done is better than perfect
• And so much more!

• Heaven Mayhem - use the code FORDIFY20 for 20% OFF your order | https://heavenmayhem.com/
• Follow Heaven Mayhem on Instagram | https://www.instagram.com/heavenmayhem_
• Book - Buy Back Your Time by Dan Martell | https://a.co/d/cEyoKMO
• Previous Episode with Dan Martell | https://meetemilyford.com/podcast/dan-martell/
• FORDIFY with Emily Ford | https://fordifymybrand.com

• Instagram | https://www.instagram.com/piamance
• TikTok | https://www.tiktok.com/@piamance
• YouTube | https://www.youtube.com/c/piamance
• Podcast | https://podcasts.apple.com/us/podcast/pias-pod/id1642014779

• Website | https://meetemilyford.com
• On Instagram | https://www.instagram.com/itsemily
• On Facebook | https://www.facebook.com/itsemilymethod
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD

Today’s episode is about to blow your mind! I’m back with my BFF Natalie Buchoz, and she’s about to flip everything you think you know about content and building a personal brand!

Natalie is the driving force behind some of the most innovative and game-changing personal branding and content strategies. She’s taken the social media world by storm, having worked with top-tier influencers like Dr. Daniel Amen to elevate their profiles and turn their online presence into something that truly converts.

This episode is real and raw! We’re not just talking about tactics; we’re going behind the scenes of building a brand that stands out and truly connects. From banishing the curse of “paralysis by analysis” to treating your social media as precious real estate, Natalie’s insights will make you rethink everything you thought you knew about personal branding. Get ready for practical, no-fluff tips, relatable stories, and examples that make a big difference no matter where you are in your journey. Tune in now and learn how to approach social media with intentionality, authenticity, and a dash of Nattitude!

• Natalie’s big leap from behind-the-scenes social media strategist to center-stage brand powerhouse — and why she believes anyone can do it
• Overcoming “paralysis by analysis”
• Key lessons from building Dr. Amen’s social media presence
• Treating your feed as precious real estate
• How to define your niche and core content pillars with precision
• Using series-based content to engage and convert
• Tips for building a sustainable content rhythm (minus the burnout)
• How to create sub-pillars by balancing your brand’s core values with personal touches
• The power of vulnerability and relatability
• How can intuition guide your content creation?
• The Art of Authentic Monetization and Strategic Brand Partnerships
• Real-Life Lessons from Top Influencers — what makes their content tick?
• The Law of the Buy-In
• Finding the balance between relatability and expertise
• And so much more!

• Previous Episode: Meet My BFF with "Nattitude" Ft. Natalie Buchoz | https://podcasts.apple.com/us/podcast/meet-my-bff-with-nattitude-ft-natalie-buchoz/id1573481905?i=1000675890328
• Change Your Brain, Change Your Life by Dr. Daniel Amen | https://a.co/d/1PEZMxD
• Newmowa 60 LED High Power Rechargeable Clip Fill Video Conference Light | https://www.amazon.com/Newmowa-Rechargeable-Adjusted-Android-Conference/dp/B08BCH841V
• FORDIFY with Emily Ford | https://fordifymybrand.com

• Instagram | https://www.instagram.com/nataliebuchoz
• Facebook | https://www.facebook.com/natalie.buchoz/
• YouTube | https://www.youtube.com/@nataliebuchoz7246
• TikTok | https://www.tiktok.com/@nataliebuchoz

• Website | https://meetemilyford.com
• On Instagram | https://www.instagram.com/itsemily
• On Facebook | https://www.facebook.com/itsemilymethod
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD

Imagine going from a happy athletic teenager to becoming paralyzed from the neck down — with no feeling, movement, or cure for a brighter medical outcome.

Meet Natalie Buchoz. Just before her 16th birthday, Natalie endured a life-altering spinal cord injury that changed her path forever. From once a happy and athletic teenager, she had to relearn the very basics: breathing, sitting up, feeding herself, and using her hands again, all while being told she might never live independently or pursue her passions.

Yet Natalie defied every expectation with her relentless spirit and what her loved ones called her “Nattitude.” This fierce, faith-driven determination led her to walk at her high school graduation, earn a degree at USC, and become one of the first producers with a spinal cord injury to make waves in the media industry. Today, she works alongside some of the world’s leading talent, including renowned psychiatrist Dr. Daniel Amen.

In life, we’re often faced with a choice: to be defined by our past or to let it propel us toward something greater. In this episode, Natalie shares how she turned the unimaginable loss into a story of hope, faith, and purpose. Tune in to be moved, uplifted, and reminded that sometimes our calling is bigger than we could ever imagine.

• The beginning of a beautiful friendship
• The importance of finding and nurturing genuine friendships that empower and elevate one another
• Clarity Over Comparison — the importance of defining what you truly want
• Natalie’s Life-Altering Accident
• Unshakeable Identity — defining yourself beyond what can be taken away
• The power of surrendering to a higher purpose
• Embracing your uniqueness
• The importance of finding mentors who challenge you and help you see your potential
• From Reluctance to Resonance — how Natalie inspired others through her authentic online presence
• Embracing gratitude by acknowledging abundance in our everyday lives
• Why normalizing disability is key to creating a more inclusive society
• And so much more!

• FORDIFY with Emily Ford | https://fordifymybrand.com

• Instagram | https://www.instagram.com/nataliebuchoz
• Facebook | https://www.facebook.com/natalie.buchoz/
• YouTube | https://www.youtube.com/@nataliebuchoz7246
• TikTok | https://www.tiktok.com/@nataliebuchoz

• Website | https://meetemilyford.com
• On Instagram | https://www.instagram.com/itsemily
• On Facebook | https://www.facebook.com/itsemilymethod
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD