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  • Donna Peterson with World Innovators, Inc.

    Donna Peterson with World Innovators, Inc.
    2024/11/25
    Scott MacKenzie and Donna Peterson discuss B2B marketing strategies at FABTECH in Orlando, Florida. Donna emphasizes the importance of building relationships and personalizing marketing efforts, including email campaigns and leveraging AI tools like ChatGPT and Descript. She highlights the need for consistent, valuable content and the significance of showcasing a company's unique qualities. Donna also notes the impact of AI on equipment efficiency and productivity, suggesting it could lead to higher-level job opportunities. Scott and Donna agree on the value of humanizing B2B brands and the benefits of stepping out of comfort zones to foster deeper connections and long-term relationships. Action Items
    • [ ] Reach out to Donna Peterson to learn more about B2B marketing strategies for industrial companies.
    • [ ] Attend Fabtech conference to stay up-to-date on industry trends and innovations.
    • [ ] Explore the use of AI tools like ChatGPT and Descript to streamline content creation and video editing.
    • [ ] Consider ways to showcase the human side of your industrial company and build personal connections with customers.

    Outline FABTECH Event Overview and Introduction
    • Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the importance of celebrating industry professionals.
    • Scott mentions the current location at FABTECH in Orlando, Florida, and the excitement of being in one of the event's concourses.
    • Donna Peterson from World Innovators is introduced as the guest, and the focus of the discussion is set on B2B marketing.
    • Donna and Scott exchange pleasantries, with Donna mentioning her previous experience at FABTECH in Chicago.

    The Importance of AI in Marketing
    • Donna highlights the significance of FABTECH for seeing equipment in motion and understanding advancements like AI.
    • Scott and Donna discuss the shift in conversation over the past year, particularly around leveraging AI in marketing.
    • Donna emphasizes the need for building relationships in marketing, rather than just sending generic messages.
    • Scott agrees, noting the importance of consistent and personalized marketing efforts for industrial professionals.

    Challenges and Strategies in Email Marketing
    • Donna shares her company's history and evolution from a list company to an email marketing company.
    • She stresses the importance of not just sending one-off emails but maintaining consistent communication with valuable content.
    • Scott and Donna discuss the challenges of getting people to read emails and the need for personalized subject lines.
    • Donna explains the process of understanding client audiences and using social media insights to tailor email marketing campaigns.

    The Role of AI in Marketing and Content Creation
    • Donna talks about using ChatGPT for analyzing documents and generating marketing outlines, emphasizing the need for human touch.
    • Scott and Donna discuss the benefits of using AI tools like Descript for video editing and noise reduction.
    • Donna highlights the importance of video content in trade shows and how it can help manufacturers showcase their equipment.
    • Scott and Donna agree on the value of stepping out of comfort zones and using technology to enhance marketing efforts.

    Building Relationships and Humanizing Brands
    • Donna shares her experience with public speaking and the benefits of joining Toastmasters.
    • She emphasizes the importance of humanizing B2B brands and showing the human side of companies.
    • Scott and Donna...
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    24 分
  • Chuck Byers with OMG

    Chuck Byers with OMG
    2024/11/22
    Industrial Talk is onsite at OMG, Q1 Meeting and talking to Chuck Byers, CTO with Industry IoT Consortium about "Developing AI standards to insure market trustworthiness!" Chuck Byers, a seasoned industry professional, discussed the integration of AI and IoT technologies in the context of the Object Management Group (OMG) and the Digital Twin Consortium. Byers highlighted the importance of AI in real-time systems, emphasizing the need for prompt engineering and meta AI to ensure trustworthiness. He detailed the computational requirements of training large language models, noting that retraining the ChatGPT 3 model would require 195 NVIDIA DGX servers, costing $80 million and consuming 2.5 million watts. Byers also stressed the importance of sustainable energy sources and efficient cooling solutions for future data centers. Action Items
    • [ ] Explore ways to detect when AI results are not as trustworthy as they need to be, and develop methods to validate AI outputs
    • [ ] Investigate the use of small modular nuclear reactors to power data centers for AI model training
    • [ ] Promote the work of OMG and the Digital Twin Consortium in addressing the challenges of AI and the Internet of Things

    Outline Introduction and Welcome
    • Scott MacKenzie introduces the podcast and its focus on industry innovations and trends.
    • Scott welcomes listeners and mentions the broadcasting location at the OMG SQ1 meeting in Reston, Virginia.
    • Scott introduces Chuck Byers, highlighting his extensive background in electrical engineering and his contributions to Bell Labs and Cisco.
    • Chuck Byers joins the conversation, expressing his pleasure in being invited and his admiration for Scott's hosting style.

    Chuck Byers' Background and Contributions
    • Chuck Byers shares his educational background, including a Master's degree in electrical engineering and teaching at the University of Wisconsin.
    • He discusses his work at Bell Labs and his invention of a US patent for a device that alerts users to approaching badness.
    • Chuck talks about his tenure at Cisco, where he worked on computer control, IoT, edge computing, and drone technology.
    • He mentions his current role as Chief Technical Officer of the Industry IoT Consortium and its recent integration into the Digital Twin Consortium.

    Digital Twin Consortium and Industry IoT Consortium
    • Chuck explains the Digital Twin Consortium's focus on pairing simulation models with real-time physical systems.
    • He describes the Industry IoT Consortium's focus on sensors, actuators, and the computation necessary for IoT systems.
    • Chuck highlights the synergy between the two consortiums, emphasizing their combined potential to sense, network, and actuate the physical world into the digital world.
    • He provides an example of using simulation models to optimize oil refinery processes without physical experimentation.

    Challenges and Opportunities in AI
    • Scott MacKenzie and Chuck Byers discuss the challenges of AI, particularly the lack of standards and trustworthiness.
    • Chuck explains the different types of AI, including machine vision and generative AI, and the unique challenges of generative AI.
    • He describes the use of large language models in generative AI and their applications in tools like ChatGPT and Microsoft 365.
    • Chuck emphasizes the importance of prompt engineering and fact-checking to ensure
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    27 分
  • Edgar Amaya with Accruent

    Edgar Amaya with Accruent
    2024/11/20
    Industrial Talk is onsite at Accruent Insights and talking to Edgar Amaya, VP, Professional Services and Customer Experience at Accruent about "Customer Obsessed in solving today's challenges".
    • Introduction and Welcome 0:00
      • Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and professionals.
      • Scott welcomes Edgar Amaya, Vice President of Professional Services and Customer Experience at Accruent, to discuss updates on AI and other topics.
      • Edgar shares his positive experience at the conference, mentioning the location in San Antonio, Texas, and the nearby River Walk.
      • Scott and Edgar engage in small talk about the conference, food, and weather, before delving into the main conversation.

    • Edgar's Role and Conference Experience 2:15
      • Edgar provides a brief background about his role at Accruent, focusing on customer satisfaction and experience.
      • He expresses his excitement about attending the conference and reconnecting with customers and friends.
      • Scott praises Accruent's customer-focused approach, highlighting their commitment to solving customer problems and making necessary modifications to their solutions.
      • Edgar emphasizes that Accruent is "customer obsessed," which aligns with their values and approach to business.

    • AI Updates and Customer Feedback 3:54
      • Scott and Edgar reflect on their last conversation at the previous year's conference in Nashville.
      • Edgar discusses the rapid advancements in AI over the past year, noting its complementary role in enhancing decision-making and space utilization.
      • He shares an example of a university managing 500 daily event requests, illustrating how AI could streamline these processes.
      • Scott and Edgar discuss the potential distractions and hype around AI, emphasizing the need for practical applications and careful consideration.

    • AI's Role in Business Processes 7:09
      • Edgar explains that AI should complement existing business processes rather than replace them, providing insights and aiding in decision-making.
      • He highlights the rapid advancements in AI models, such as ChatGPT, and their impact on various aspects of data processing.
      • Scott and Edgar discuss the challenges of managing the power requirements for AI processing and the broader implications of AI adoption.


    If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! EDGAR AMAYA'S CONTACT INFORMATION: Personal LinkedIn:
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    19 分
  • Tara Holwegner with Life Cycle Engineering

    Tara Holwegner with Life Cycle Engineering
    2024/11/18
    Scott MacKenzie announces a webinar on adapting to new China tariffs in manufacturing, featuring Eric Millinger and Jorge Filio. He then introduces Tara Holwegner to discuss the LCESmartr platform, which leverages 50 years of life cycle engineering knowledge into an educational platform. The platform includes an implementation guide, assessments, work stream packages, and e-learning courses. It has shown a 30% acceleration in reliability improvements and is available in multiple languages. Tara emphasizes the importance of employee engagement and continuous improvement, highlighting the platform's ability to support global operations and provide actionable insights for asset management and reliability. Action Items
    • [ ] Explore the LCESmartr platform by visiting lc.com or emailing info@lc.com to schedule an in-depth demo.
    • [ ] Reach out to Tara on LinkedIn to further discuss how the LCESmartr platform can benefit your organization.

    Outline Webinar Announcement and Introduction
    • Scott MacKenzie announces a webinar titled "Post Election Manufacturing Adapting to New China Tariffs in 2025" scheduled for Wednesday, November 20, 12 to 1 PM EST.
    • The webinar will feature Eric Millinger and Jorge Filio discussing metal casting and fabrication.
    • Scott emphasizes the importance of educating, collaborating, and innovating within the manufacturing market.
    • The webinar will be available on demand for those who cannot attend live.

    Introduction to Industrial Talk Podcast
    • Scott thanks listeners for joining and praises industrial professionals for their daily problem-solving and innovation.
    • Scott mentions a previous interview with Tara Holwegner at the SMRP event, which was canceled due to a hurricane.
    • The upcoming interview will focus on Tara's platform, LCESmartr, which leverages 50 years of life cycle engineering experience.

    Overview of LC Smarter Platform
    • Scott introduces Tara Holwegner and sets the stage for discussing the LCESmartr platform.
    • Tara expresses excitement about the platform and its potential to help listeners and viewers.
    • Scott mentions that the interview will include slides and encourages listeners to watch the YouTube recording for a better experience.
    • Tara reflects on the previous SMRP conference and looks forward to the upcoming event.

    Challenges and Opportunities in Asset Management
    • Tara discusses the challenges of workforce retirement and the need for effective onboarding and training of new workers.
    • She highlights the importance of stable, reliable systems and documentation to mitigate operational risks.
    • Tara mentions the significant capital investments in the industry and the need for strategic growth and expansion.
    • She emphasizes the maturing discipline of asset management and the growing interest in digital manufacturing and Industry 4.0.

    LC Smarter Platform and Its Benefits
    • Tara explains that the LCESmartr platform is a playbook that encapsulates 50 years of life cycle engineering knowledge.
    • The platform aims to address the challenges of workforce retirement and onboarding by providing a comprehensive toolkit for reliability and maintenance transformations.
    • Tara mentions that the platform has been tested with early adopters and has shown significant benefits in accelerating reliability improvements by 30%.
    • The platform includes best practices, tools, and resources to support organizations at various stages of maturity.

    Implementation and Assessments
    • Tara describes the implementation guide, which outlines the five stages of a transformation: visualize, plan,...
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    48 分
  • Laia Garcia Padro with Ackcent Cybersecurity

    Laia Garcia Padro with Ackcent Cybersecurity
    2024/11/15
    Industrial Talk is onsite at IoT Solutions World Congress and talking to Laia Garcia Padro, Security Awareness Manager at Ackcent Cybersecurity about "The human solution to cybersecurity". Scott MacKenzie announces a webinar on adapting to new China tariffs in manufacturing, featuring Eric Millinger and Jorge Filio. The podcast, hosted by Scott, features Laia Garcia Padro with Ackcent discussing cybersecurity, emphasizing the human element in security. Laia, from Barcelona, explains that 90% of cyber incidents involve human error, advocating for early security integration and continuous education. She highlights the importance of unique passwords, password managers, and a security-conscious culture within organizations. Laia also mentions Ackcent's services, including auditing, monitoring, and response teams, and stresses the need for readiness against evolving cyber threats. Action Items
    • [ ] Promote the webinar and encourage attendance.
    • [ ] Provide tips on things to do and places to go in Barcelona.
    • [ ] Connect with Laia Garcia Padro on LinkedIn to learn more about the human aspect of cyber security.

    Outline Webinar Announcement and Introduction
    • Scott MacKenzie announces a webinar titled "Post Election Manufacturing Adapting to New China Tariffs in 2025" featuring Eric Millinger and Jorge Filio.
    • The webinar will focus on metal casting and fabrication, scheduled for Wednesday, November 20, from 12 to 1 PM Eastern Standard Time.
    • Scott emphasizes the importance of educating, collaborating, and innovating within the manufacturing market.
    • The webinar will be available on demand for those who cannot attend live, highlighting the support from Redstone Manufacturing.

    Introduction to Industrial Talk Podcast
    • Speaker 2 introduces Scott MacKenzie as a passionate industry professional dedicated to sharing innovations and trends in manufacturing.
    • Scott thanks the listeners for their support and celebrates industrial professionals for their boldness, bravery, and problem-solving skills.
    • The podcast is broadcasting from IoT Solutions World Congress in Barcelona, Spain, focusing on cybersecurity.
    • Scott introduces Laia Garcia Padro with Ackcent, the guest for the episode, and mentions her local connection to Barcelona.

    Laia Ackcent's Background and Role
    • Laia shares her background, including her education in law, management, and psychology, and her career shift into cybersecurity.
    • She explains her current role in securing the human part of cybersecurity, emphasizing the importance of understanding risks and changing behaviors.
    • Scott and Laia discuss the human component in technology and its significance in the manufacturing industry.
    • Laia mentions that her company, Ackcent, is celebrating its 10th anniversary and she has been with the company for eight years.

    The Human Component in Cybersecurity
    • Scott and Laia discuss the reluctance of manufacturers to address cybersecurity concerns, focusing on the human aspect.
    • Laia explains that early integration of security measures is crucial to avoid complications later on.
    • They talk about the common misconception that cybersecurity is an obstacle rather than a necessary precaution.
    • Laia highlights the importance of being aware of the risks and partnering with experts to stay updated on evolving threats.

    Educating and Training Employees
    • Laia emphasizes the need for continuous education and awareness among employees to prevent cybersecurity incidents.
    • ...
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    23 分
  • Israel Ortiz with Accruent

    Israel Ortiz with Accruent
    2024/11/13
    Industrial Talk is onsite at Accruent Insights and talking to Israel Ortiz, Senior Director at Accruent about "Accruent's Space Intelligence Platform for optimizing building assets". Scott MacKenzie and Israel Ortiz discuss the evolution of Accruent's Space Intelligence (ASI) platform, which helps organizations optimize their workplace utilization and property management. ASI integrates data from various sources, including booking information, facility costs, and leasing data, to provide comprehensive insights. This enables decision-making on space consolidation, expansion, and energy management. Future plans include AI enhancements for scenario planning and recommendations. The platform aims to improve employee experience, collaboration, and cost efficiency by providing visual tools and data-driven suggestions. Ortiz emphasizes the importance of customer feedback in driving product development and staying ahead in the fast-evolving technology landscape. Action Items
    • [ ] Reach out to Israel Ortiz (IOrtiz@accruent.com) to learn more about Accruent's Space Intelligence solution.
    • [ ] Connect with Israel Ortiz on LinkedIn.

    Outline Accruent Insights Event Introduction
    • Scott MacKenzie introduces the podcast and the event, highlighting its importance and the presence of industrial professionals.
    • Scott mentions the location of the event in San Antonio, Texas, and the excitement surrounding it.
    • The platform is described as celebrating industrial professionals and their contributions to solving problems and changing the world.
    • Scott introduces Israel Ortiz, who is in the "hot seat" to discuss the event and his role.

    Introduction to Israel Ortiz and ASI
    • Israel Ortiz explains the changes in his life since the previous year, including a shift in focus to ASI (Accruent Space Intelligence).
    • Israel describes ASI as a tool that helps workplaces function better, whether in higher education or corporate settings.
    • Scott inquires about the relevance of ASI in managing property vacancy, especially in the current real estate market.
    • Israel clarifies the concept of an asset, differentiating between industrial and building assets, and discusses the impact of COVID-19 on workplace utilization.

    Challenges in Property Management and ASI Solutions
    • Israel discusses the challenges faced by property managers in determining the right portfolio of properties and the utilization of spaces.
    • He explains how ASI helps by providing a better snapshot of space utilization and occupancy, aiding in decision-making.
    • Scott asks for more details on how ASI works, prompting Israel to explain the manual processes previously used and how ASI streamlines these processes.
    • Israel highlights the integration of various data sources within ASI, including booking information, facility costs, and leasing data, to provide comprehensive insights.

    AI and Future Enhancements in ASI
    • Israel mentions the future integration of AI in ASI to automate scenario planning and decision-making.
    • Scott inquires about the potential for digital twins, and Israel explains the current and future capabilities of interactive maps and Wi-Fi data gathering.
    • Israel shares examples of how ASI helps in reimagining office spaces for better collaboration and employee engagement.
    • The discussion touches on the importance of employee experience and how ASI can enhance it by providing insights into space utilization and employee behavior.

    Energy Management and Customer Collaboration
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    20 分
  • Kieran Gilmurray with Technology Transformation Group

    Kieran Gilmurray with Technology Transformation Group
    2024/11/11
    Scott MacKenzie hosts an industrial podcast, emphasizing education, collaboration, and innovation. He interviews Kieran Gilmurray, an expert in business technology with 30 years of experience. They discuss generative AI, highlighting its potential in industries like manufacturing. Kieran explains that generative AI, unlike traditional AI, allows for natural language queries and is more accessible and cost-effective. He stresses the importance of AI literacy, change management, and strategic business planning. Despite the hype, Kieran advises focusing on practical applications and ensuring AI is tied to business goals. He encourages continuous learning and collaboration to stay ahead in the rapidly evolving tech landscape. Action Items
    • [ ] Reach out to Kieran Gilmurray on his website KieranGilmurray.com or on LinkedIn to learn more about generative AI and its applications.
    • [ ] Explore ways to incorporate generative AI into your manufacturing or business processes, focusing on automating mundane tasks and improving decision-making.
    • [ ] Implement a comprehensive education and change management program to help your team understand the benefits and risks of generative AI and how to use it effectively.

    Outline Introduction to Industrial Talk Podcast
    • Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.
    • Scott thanks listeners for their support and highlights the importance of education, collaboration, and innovation in the industry.
    • The podcast is described as the "Spotify for industry," aiming to amplify conversations and content related to industrial trends and innovations.
    • Scott mentions the importance of trusted professionals and the need for companies to be resilient and successful through innovation.

    Announcement of Upcoming Event and Generative AI Discussion
    • Scott promotes an upcoming event by Iris, focusing on thermographic sustainability and factory tours.
    • He encourages listeners to sign up for the event, which will be available on demand.
    • Scott introduces the main topic of the episode: a conversation with Kieran Gil Murray about generative AI.
    • Kieran is described as a professional with extensive experience in business technology, automation, AI, and data analytics.

    Kieran Gil Murray's Background and Experience
    • Kieran shares his background, mentioning his 30 years of experience in various roles and industries.
    • He emphasizes the importance of automation, AI, and data analytics in business transformation.
    • Kieran discusses his experience working with top organizations and the challenges of implementing technology in businesses.
    • He highlights the need for a balanced approach to technology, including running businesses during good and bad times to understand leadership effectively.

    Understanding Generative AI
    • Kieran explains generative AI as a subset of artificial intelligence that mimics human skills and intellect.
    • He contrasts generative AI with traditional AI, which required significant resources and time to build and maintain.
    • Kieran describes how generative AI models like GPT-3 can provide answers to a wide variety of questions in human-like language.
    • He emphasizes the accessibility and cost-effectiveness of generative AI, making it a democratized technology.

    Challenges and Accuracy of Generative AI
    • Scott asks about ensuring the accuracy of generative AI answers.
    • Kieran explains the concept of hallucinations in generative AI, where the model provides plausible but incorrect answers.
    • He shares examples of AI-generated content
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    35 分
  • Doug Trout with Precision Metalforming Association (PMA)

    Doug Trout with Precision Metalforming Association (PMA)
    2024/11/08
    Industrial Talk is onsite at FABTECH and talking to Doug Trout, Director of Exhibitions at Precision Metalforming Association (PMA) about "PMA providing tools for manufacturing success". Scott MacKenzie and Doug Trout discuss the importance of collaboration and innovation in the manufacturing industry, highlighting the Precision Metalforming Association (PMA) and its role in supporting industry professionals. They emphasize the value of trade shows like Fabtech, where exhibitors and attendees can connect, share knowledge, and showcase the latest technologies. Trout, the director of exhibitions, explains his role in organizing the metal forming section of FABTECH, which includes metal stamping, tool and die press automation, and robotics. He underscores the significance of having demonstrable products and the power of face-to-face interactions in fostering business relationships. Action Items
    • [ ] Get in touch with Doug Trout at PMA (dtrout@pma.org) to learn more about exhibiting at Fabtech.
    • [ ] Check out the FABTECH website at fabtech-expo.com for information and resources on exhibiting.
    • [ ] Connect with Doug Trout on LinkedIn to stay updated on Fabtech and PMA.

    Outline Welcome to Industrial Talk Podcast
    • Scott MacKenzie welcomes listeners and celebrates industry professionals for their boldness, bravery, innovation, collaboration, and problem-solving skills.
    • Scott MacKenzie mentions the sponsorship by PMA and encourages listeners to visit pma.org.
    • Scott MacKenzie highlights the excitement and passion at Fabtech in Orlando, Florida, emphasizing the vast technology on display.

    Introduction of Doug Trout
    • Scott MacKenzie introduces Doug Trout, the director of exhibitions, and expresses excitement about the event.
    • Doug Trout shares his positive experience at FABTECH, despite initial concerns about the hurricane.
    • Doug Trout describes the success of the event, with exhibitors and attendees being extremely excited.
    • Scott MacKenzie and Doug Trout discuss the criteria for determining success at the event, focusing on interactions and solutions provided.

    Collaboration and Technology at FABTECH
    • Doug Trout emphasizes the collegial and collaborative nature of the event, where exhibitors are open to helping attendees.
    • Scott MacKenzie and Doug Trout discuss the importance of finding trusted individuals to help with manufacturing challenges.
    • Doug Trout highlights the collaboration among exhibitors, with each contributing to the overall success of the event.
    • Scott MacKenzie and Doug Trout discuss the wide range of technologies and solutions available at FABTECH, from metal stamping to robotics.

    Innovation and Evolution at FABTECH
    • Scott MacKenzie and Doug Trout discuss the evolution of technology and innovation at Fabtech, with a focus on precision and automation.
    • Doug Trout shares his experience of being amazed by the latest technologies and the genius behind them.
    • Scott MacKenzie and Doug Trout discuss the role of AI and data analysis in enhancing manufacturing processes.
    • Doug Trout explains his role as the director of exhibitions, overseeing the metal forming section of the show.

    Support and Resources for Exhibitors
    • Doug Trout describes the strategic management team responsible for organizing FABTECH and their respective responsibilities.
    • Scott MacKenzie and Doug Trout discuss the importance of having demonstrable products and starting conversations with attendees.
    • Doug Trout...
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    18 分