Continuing our Reinventing the CMO podcast series, we bring to you the latest edition featuring Don Stanziano, SVP, chief marketing and communications officer, and digital engagement leader at Geisinger. He is responsible for marketing, communications, digital engagement vision, and strategy.

He is a transformative industry leader who has built strong teams that have had a positive impact on healthcare and marketing. He is a firm believer in putting the customer first in marketing and authenticity in communications striving to innovate while getting the basics right by delivering the right message to the right customer at the right time.

On today’s edition the moderator is Gary Druckenmiller Jr., general manager, experience, at Innovaccer. Don shares insight on his journey exploring healthcare and marketing and reimagining marketing initiatives at Geisinger. He discusses the ever-evolving role of a CMO through financial management, growth marketing, health equity, value-based care, and data management. Some of the topics Don and Gary drill into include:

• The classic marketing CRM is moving more towards enterprise experience. What is the evolution and difference between the two?

• The critical nature of data management to ensure top-line experiences. What does this look like in the next five years as health system departments begin to consolidate and work more closely together?

• The CMO role is evolving. What are some suggestions on how a CMO can work better across business lines with peers like the CSO, CDO, and CIO?

• Navigating through the business is like walking on a tightrope—a constant balancing act. What strategies should be considered to strike the right balance between marketing initiatives and aligning business objectives for customer growth and EBITA?

• The ripple effect of acquisitions: How does this affect the CMO and impact marketing or digital strategies? Are there effective ways to navigate and capitalize on these transitions?
  
  

  Show Resources

  • The Innovation Accelerator Vodcast
  • The Innovaccer Platform
  • Get a Demo
  • Visit the Innovaccer Website
  • Subscribe to the Innovation Accelerator Podcast
  • Contact Us

Today we're continuing our series on “Reinventing the Chief Marketing Officer,” with our very special guest, Timothy Brown, chief communications and marketing officer for Stony Brook Medicine in Stony Brook, New York. Stony Brook Medicine consists of four hospitals and an ambulatory network of 216 facilities, including the university's six health science colleges and programs in the New York region. 

Timothy directs the marketing and communication programs that create a fusion of brand, image, clinical, and research accomplishments. He oversees media relations programs and internal communications for over 14,000 employees.

On today’s show, Timothy shares his ideas for advancing healthcare marketing through content, convenience, community outreach, and more. He discusses how healthcare marketing can evolve by using data to shape consumer journeys, how to keep pace with changing consumer expectations, competing with well-heeled competitors, and other lessons learned from his leadership roles at major academic medical centers. 

Moderating today's show is Gary Druckenmiller Jr., general manager of CRM at Innovaccer. Some of the specific topics Gary and Timothy drill into are:

• How the healthcare CMO’s role has changed since the pandemic—and why it keeps evolving
• Developing a unified health system brand and why that matters
• How to use data and precision targeting to boost marketing ROI
• Methods Stony Brook is using or considering for driving consumer growth
• Improving patient experience through digital tools and convenience
• The consumer appeal and organizational challenges of “open physician scheduling”
• Managing patient journeys across the care continuum
• Engaging patient populations by aligning messaging to diverse communities and demographics
• Examples of impactful community outreach
• The most important marketing initiative Stony Brook is working on right now
• A secret to marketing success: Partnering across the organization for insights and shared goals
• How healthcare CRM will progress in the next 5 years: What’s new, what’s needed, what’s next
• The one thing about healthcare that Timothy would change

Show Resources

• The Innovation Accelerator Vodcast
• The Innovaccer Platform
• Get a Demo
• Visit the Innovaccer Website
• Subscribe to the Innovation Accelerator Podcast
• Contact Us

What does it look like when value-based care theories, policies, practices, and innovative technologies are put into practice? What happens when we move beyond talking the talk to walking the walk of population health management at scale?

To explore those questions and more, we invited Dr. Drew Albano, the Chief Medical Officer for Population Health Management at Prisma Health, to join our panel. Prisma Health is a clinically integrated network with over 5,000 providers focused on improving health outcomes, access, and health equity across South Carolina. Prisma Health works with health insurers, partners, and vendors to align stakeholders’ efforts to deliver value-based care to nearly 1.5 million patients across 21 counties, covering nearly 50% of the state.

Joining Dr. Albano are regular podcast panelists Ann Greiner, president and CEO of the Primary Care Collaborative, a not-for-profit organization working to advance an effective and efficient health system built on a strong foundation of primary care; Forbes columnist Seth Joseph, managing director at Summit Health Advisors, a leading healthcare consultancy working primarily with digital health startups and investors; and your host, Innovaccer’s Sean Hogan.

Dr. Albano is a vocal advocate and hands-on leader in population health management, influencing and accelerating the future of healthcare not just in South Carolina but as a national voice. He’s bullish on how innovative healthcare technology and collaboration together can play a pivotal and positive role to help healthcare professionals  improve patient outcomes; enhance engagement; and efficiently address issues such as health equity, workforce burnout, labor shortages, and more.

In a wide ranging discussion, the panel explores a variety of salient topics, including but not limited to:

• Inside the Prisma model: How they’re creating a better state of health in South Carolina
• Contrasting the governance of a clinically integrated network (CIN) vs. an ACO
• Unique healthcare challenges in serving rural vs. urban populations
• Unexpected challenges and opportunities on the road to value—and the crucial role of primary care in enabling that shift
• How patient-centered pop health models drive better outcomes
• The primary care access problem
• Redesigning primary care and the medical home model to drive VBC that better meets patients' needs
• How to tailor individual patient care while driving systemic improvements
• Challenges recruiting and retaining primary care doctors, and ways to solve them
• Why tech innovations must enhance the human connection
• The many faces, uses, opportunities, and potentially broad impact of applying AI in healthcare
• What primary care leadership can do to drive health system change
• Direct-to-consumer startups and retailers entering healthcare: how to navigate innovation, convenience, care fragmentation, and new competitive models
• Is preventative and primary care a right or a privilege?
• Recommendations for national policies that align incentives towards population health management

Show Resources

• The Innovation Accelerator Vodcast
• The Innovaccer Platform
• Get a Demo
• Visit the Innovaccer Website
• Subscribe to the Innovation Accelerator Podcast
• Contact Us