Today on the show, we talk about some updates to Instagram's DM Inbox including stickers (ick) and location sharing (yes!). We also dive into what the Head of Instagram, Adam Mosseri, shared in his recent Ask Me Anything, answering questions all about Reach. Does posting a Reel to your Stories effect reach? Why do some posts get more reach than others? Find out answers to those questions and more in today's episode.

Show Notes:

More Ways to Express Yourself and Deepen Friendships in DMs (Instagram)

Send audio to one (or all!) of the following questions:

"what's your favorite Instagram feature in 2024?"

"what was your favorite TikTok/ Reel trend from 2024?”

"What are your predictions for social in 2025?”

Your audio should be something like "Hi, I'm Daniel from New Jersey, I've been listening to the Instagram Stories for (X time), and my favorite Instagram feature to use in 2024 was...."

Thank you in advance!!!

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Today on the show, we have an update on YouTube Shorts over 60 seconds, plus the YouTube Creator Insider team shares news on Gifts, Jewels, and Hype. Facebook changes its primary metric to views, the Instagram team begins to roll out a way to reset your recommendations, and Threads adds custom feeds to the pull down in the app.

Show Notes:

YouTubeLiasion: Creators, we are entering 'longer Shorts' Phase 3! (Threads)

YouTube Creator Insider Team Weekly Update - Jewels, Gifts, and Hype (YouTube)

Facebook Changing It's Primary Metric to Views (Facebook)

Instagram metric that shows what percentage of viewers watched past the first 3 seconds (Threads)

Reshape Your Instagram With a Recommendations Reset (Instagram)

Threads Rolls Out Custom Feeds in Pull Down (Threads)

Would you like to contribute your thoughts to the show?

Send audio to one (or all!) of the following questions:

"what's your favorite Instagram feature in 2024?"

"what was your favorite TikTok/ Reel trend from 2024?”

"What are your predictions for social in 2025?”

Your audio should be something like "Hi, I'm Daniel from New Jersey, I've been listening to the Instagram Stories for (X time), and my favorite Instagram feature to use in 2024 was...."

Thank you in advance!!!

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Today on the show, Adam Mosseri, the Head of Instagram, discusses when to use Broadcast Channels, their plans for Story Highlights, and what to do when you're stuck for creative inspiration.

Show Notes:

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Today's episode features reporting from Lia Haberman of the In Case You Missed It newsletter about TikTok adding links to captions for affiliates, some Threads updates including a new signup experience and ads, and a clip from Kristi Lang at Buffer sharing their findings from 2 years of Instagram engagement data.

Show Notes:

TikTok Including Links in Captions (Threads)

Lia Haberman - In Case You Missed It (Substack)

Threads Sign Up Experience Changing (Threads)

Threads Rolling Out Ads in January (The Information)

Buffer: Data Shows Instagram Reels are Best For Reach — But Not Engagement (Buffer)

Buffer Video from Kirsti Lang (Instagram)

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In this episode, the YouTube Creator Insider account shares an update on longer shorts, plus a new feature to link a Short to an upcoming Livestream. Additionally Adam Mosseri, the Head of Instagram, talks Branded Content and preventing Creator burnout.

Show Notes:

YouTube Creator Insider Team on Shorts Updates (YouTube)
Adam Mosseri on Branded Content (Instagram)

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What President Trump getting re-elected could potentially mean for TikTok, and Nycole Hampton stops by to talk influencer marketing strategy, and how to reach out to brands effectively.

Show Notes:

What a second Trump presidency means for tech (The Verge)

Nycole Hampton is a marketing expert with 19 years of experience in the industry and 13 years of leadership experience. She has worked on brand teams for global agencies, focusing on influencer marketing and social media. She is also an adjunct professor who teaches influencer and social media marketing. In this episode, Nycole answers listener questions about influencer marketing and shares practical tips for success. The episode covers topics like:

● How to identify potential brand partners: Nycole advises creating two lists - a "realistic list" of brands you already use and a "dream list" of brands you aspire to work with.

● How to write effective outreach emails: She emphasizes the importance of personalization, highlighting your relationship with the brand, and offering creative ideas for potential campaigns.

● How to follow up with brands: Nycole suggests using seasonal moments as opportunities to re-engage and recommends offering value by sharing your recent successes or asking for feedback.

● How to price your services in a changing market: She encourages influencers to understand their value and build a case for their pricing, considering additional deliverables or collaborative approaches to address potential engagement concerns.

Follow Nycole on Threads and LinkedIn

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Is LinkedIn video part of your strategy? It should be. Today Lindsey Gamble stops by to explain why, and Adam Mosseri, the Head of Instagram, answers questions about Carousels vs. Reels, plus what to do if your content is getting less views than previously.

Show Notes:

Know someone who I would be a good podcast guest for? DM Me! (Instagram)

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Today's episode features an announcement from the Head of Instagram, Adam Mosseri, about updates to the DM Inbox on Instagram, plus some insights from the YouTube team on tagging products in Shorts and busting a myth about views.

Show Notes:

Instagram DM Inbox Update (Instagram)

T-Pain's DM Inbox on Instagram (TikTok)

YouTube Shorts - Tagging Products (YouTube)

YouTube Videos - Previews (YouTube)

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Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠