Let’s get real for a moment—how often do we see marketing that leans on fear, pressure, and scare tactics? It’s all about the “buy now or else” vibes. But what if there’s a better way?

In this episode, I’m flipping the script and diving into possibility marketing—an approach that inspires action by showcasing what’s possible for your audience.

I’ll share my personal story (including some cringe-worthy moments with cayenne water cleanses—spoiler alert: don’t do it!) and how shifting from fear-based messaging to possibility-driven storytelling can transform the way you connect with your customers.

Click play to hear all of this and:

(00:00:35) Why inspiring clients is more effective than scaring them into action

(00:01:57) My personal struggle with weight and the negative impact of fear-based messaging

(00:05:36) My three-step framework for possibility marketing

(00:07:44) How to audit your content from your ideal client's perspective to inspire action

🎧 Listen to the full episode, Four Secrets to Unstoppable Marketing, >>HERE<<

Listen to Related Episodes:

• How to Attract Higher-Paying Customers Through Your Pricing Strategy
• How To Increase Your Sales by Uncovering Your Dream Client’s Needs and Desires

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode519

Have you ever thought about the perseverance it takes to keep going, even when the journey feels impossibly tough?

Today I’m sharing one of the most reflective episodes yet—a deep dive into the lessons that shaped my 2024 and the people who had the biggest impact on my year.

This isn’t just a highlight reel. It’s about grit, growth, and the gold we’re all searching for amidst the dirt.

This episode is personal, it’s real, and it’s for anyone who needs a little encouragement to keep digging for the gold in their own life.

Click play to hear all of this and:

(00:00:50) Why I decided to reflect on the people who significantly impacted my life and business in 2024

(00:01:39) Insights from my experience with Gary Vaynerchuk, focusing on perseverance and authenticity

(00:06:01) My perspective and commitment to my goals moving forward

(00:06:58) Learnings from my mentor, Susan Sierota, who believes in me even when I doubt myself

(00:07:47) The 3 coaching styles that made a big difference for me this past year

(00:08:30) How Susan's time audits helped optimize my productivity

(00:10:58) Meeting Alex and his help in realizing that God was trying to get my attention

(00:16:31) The power of looking for gold amidst challenges

(00:19:00) The importance of going inward for personal growth

Listen to Related Episodes:

• How to Get Attention and “Embrace the Dirt” for Long-Term Success with Gary Vaynerchuk
• Strategies that Have Transformed My Business with (My Coach) Susan Sierota

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode518

Have you ever wondered how much of your communication happens without saying a word? In today’s episode, I’m chatting with Blake Eastman, founder of The Nonverbal Group, behavioral researcher, former professional poker player, and absolute genius in understanding human behavior.

Blake has a unique talent for unpacking the nuances of human interactions, helping you not just become a better entrepreneur but also a more connected and effective leader.

Together, we explore how nonverbal communication can transform the way you build trust, close sales, and lead with confidence. Plus, Blake reveals the biggest complaint employees have about their bosses—and how to fix it.

This conversation goes beyond body language—it’s about stepping into your most aligned, impactful self in every interaction, whether on a webinar, in a virtual team meeting, or during a sales call.

If you’ve ever felt unsure about how you present yourself as a leader or how to foster deeper connections in business, this episode will leave you inspired and ready to take action!

Click play to hear all of this and:

(00:03:49) How nonverbal cues can become your secret weapon to build trust and close more sales

(00:04:27) How to spot key nonverbal signals when hiring the right talent

(00:10:44) The secret that separates effective sales calls from the ones that miss the mark

(00:13:19) Why authenticity is your superpower for winning more sales

(00:16:58) The link between self-worth and selling—and why it’s about more than your pitch

(00:21:25) The biggest lessons poker can teach you about strategy and decision-making

(00:30:05) Values vs. principles—and why principles might be the better focus for your business

(00:44:56) How to make quick hiring decisions when they’re necessary but not ideal

(00:48:12) Nonverbal cues that reveal trustworthiness in candidates when hiring

(00:48:51) How to evaluate fit during interviews and decide if a candidate complements your team

(00:59:09) Contextual vs. literal communication styles—why understanding the difference is crucial for team dynamics

(01:02:11) Why detailed responses matter for fostering better communication on your team

Listen to Related Episodes:

• How to Create More Meaningful Relationships in Business
• How to Become a More Effective Leader [Growth Challenge: Day 3]
• How to Create Team Systems and Operations That Simplify Scaling and Growth

Connect With Blake Eastman:

• Instagram: @blake_eastman
• Website
• Newsletter: https://nonverbalgroup.com/newsletter

For full show notes, visit jasminestar.com/podcast/episode517