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It’s a question of quality vs quantity when it comes to content marketing. Your single piece of high-quality content not putting you on the map? Lift your output volume. Your ads are seen everywhere but not converting? Check your quality.

Creating content and putting it out there for your customers to see isn’t enough anymore, but marketing master and elite business coach Steph Gorton is here to break it down for us. As someone who spent over $140k of her own hard-earned cash on mentors and education, she now uses the knowledge from her own journey to help other entrepreneurs scale their businesses to over 7-figures - without spending more than 30 hours in a week. Steph breaks down the changing world of content creation, from what your customer actually wants to see, to funnels designed to skyrocket your conversion rates, and real examples of what you need to be posting right now.

Don’t miss a second of this marketing masterclass - we dive deep into the content creation world with an industry leader who has walked the talk.

Episode Highlights:
(00:40) Welcoming our returning guest, Steph Gorton
(02:11) Growing your business, whilst reducing your hours
(05:38) Making the most of your time as a business owner
(09:18) The nature of the beast: how content is changing rapidly
(11:56) Elevating the quality of your Instagram reels
(15:18) Content that your customer actually wants to see
(20:10) Authentic results for building trust
(23:33) Optimising your sales funnels: convert your client now!
(27:24) Steph shares her top content secret

Connect with Steph Gorton:
⏩ Follow Steph on Instagram (https://www.instagram.com/stephgorton__/?hl=en)
⏩ Find out more about Steph’s Success School (https://makemoreprofit.com/)
⏩ Listen to the Success School Podcast (https://open.spotify.com/show/49Weh7QHU8nt86lcXh0Jmz)

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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In need of financial management services? Reach out to our partner Prime Financial Group to start the conversation and create the future you deserve:
https://www.primefinancial.com.au/

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From accountants to chiropractors, and digital marketers to bakers, the idea of starting a business based on your current career can seem like a straightforward pathway to success. But it’s not enough to just excel in your trade - you need to master the complex nuances of the business world too.

Most businesses that are failing have the same problem: they haven’t created an easily replicable (but unshakeable) selling strategy. Someone who has built a whole empire teaching business owners this skill is our guest this week, Michael E Gerber. After his brother-in-law introduced him to Silicon Valley investors over half a century ago, it set off a cascade of career-changing events that left him one of the most sought-after sales consultants in the USA. Since then, Michael’s passion has been helping budding entrepreneurs understand the fundamentals of business and apply them to a wide-ranging kaleidoscope of careers with the same end goal - scaling for consistently successful results that can be reproduced time and time again.

Episode Highlights:
(00:03) The man, the E-Myth, the legend
(00:51) Michael’s answer to the cocktail party question
(01:50) How E-Myth was created: the selling strategy problem
(07:42) The most common mistakes new business owners make
(10:58) Mastering the fundamentals of business (the McDonald’s franchise story)
(17:52) Prepare now for all possible futures
(18:17) Only 2% of people in the world are brilliant creators
(22:49) The businesses Michael has spent half a century building

About Michael E Gerber:
Michael E. Gerber is the author of the NY Times mega-bestseller, for two consecutive decades, "The E-Myth Revisited" and nine other worldwide best-selling E-Myth books concerning small business entrepreneurship, leadership, and management. His mission is "to transform the state of small business worldwide”.

Connect with Michael E Gerber:
⏩ Join Michael’s personal mentoring and development coaching course ‘The Dreaming Room’

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP
⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8
⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

In need of financial management services? Reach out to our partner Prime Financial Group to start the conversation and create the future you deserve:
https://www.primefinancial.com.au/

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Facebook is changing - it’s becoming harder to target your ideal audience, to make sure your ad is being seen by the right people, especially if you don’t have millions to blow on marketing. So you need to make your ad account work for you.

Getting ahead of the game is key, and on this week’s episode we’re revealing the secrets that Facebook uses to target your audience and how to use them to your own advantage. We’ll be taking a look behind the scenes of Facebook’s targeting, and breaking down the ‘whys’ and ‘hows’ of their optimisation strategies. With changes coming quickly that are going to affect how we run ads, learning to adapt is critical. I’m sharing the exact ad campaigns that you need to run now to train your ad account to work effectively in the long run - we’re playing the long game.

Tune into this week’s episode to learn my mogul methods for growing your business to $50k a month and beyond.

Episode Highlights:
(00:05) Welcome to another episode
(00:41) Why do we need to run these campaigns?
(02:32) How Facebook optimisation works
(04:05) Looking at conversion mechanisms
(04:49) Build your email list now - not later
(07:06) Position yourself as a mogul of the industry

Resource Links:
⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/)
⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
⏩ Join our Free Facebook Community (http://www.joinmygroup.com.au/)

Connect with Kim Barrett:
⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett
⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/
⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett

Thank you so much for listening! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

⏩ Subscribe to YouTube https://bit.ly/3ApZLpL
⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD
⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC
⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP
⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8
⏩ Subscribe to Omny: https://bit.ly/3oLl8ip

In need of financial management services? Reach out to our partner Prime Financial Group to start the conversation and create the future you deserve:
https://www.primefinancial.com.au/
https://au.linkedin.com/company/prime-financial-group-ltd