The Maker and The Merchant

著者： Lee Isaacs and Fergus Elias
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  • A pod about wine amongst other things by Fergus Elias (The Maker) and Lee Isaacs (The Merchant)
    Copyright 2022 All rights reserved.
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A pod about wine amongst other things by Fergus Elias (The Maker) and Lee Isaacs (The Merchant)
Copyright 2022 All rights reserved.
アート クッキング 食品・ワイン
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  • S4 E6: Heisenberg's Uncertain Tasting Note

    S4 E6: Heisenberg's Uncertain Tasting Note
    2025/04/09
    Logic, logic, logic...is the beginning of wisdom, not the end. But where does logic belong in a tasting note? If it belongs at all? Can something so abstract be articulated accurately? Can we construct a universally understood framework in the face of an uncaring, entropic, and non-objective reality? What is the very fabric of this thing of which we speak so freely and just who is it for? Yes...it's one of 'those' episodes dear listener. We delve into the concept of tasting notes and attempt to explore how they're constructed and what we hope to achieve in the process. Alongside this Lee finally defines his name and we learn exactly* where you can procure the fruits of Ferg's labours. We learn more about how Ferg proposed to his beloved fiancée (and soon to be wife: EXCITED!) and Ferg answers one of Lee's longest held questions: What IS a boysenberry? We explore also the perils of talking to the public, the power of hydrogen, reducing sugars, and ethanol as well as asking what YOU in the trade want from wine comms...and conversely what YOU the consumer would find helpful? All this and more in TM&TM: Heisenberg's Uncertain Tasting Note - quantumly entangled in a Hadron collision from Thursday morning. *well, maybe not 'exactly'
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    1 時間 11 分
  • S4E5: A Critical Mass Of Talent

    S4E5: A Critical Mass Of Talent
    2025/04/03
    Grapes: the final frontier. These are the recordings of The Maker & The Merchant. Their continuing mission: to explore strange new wines; to seek out new puns and new levels of humour; to boldly go where no pod has gone before! That's right. Ferg hasn't just attended the Next Gen Fruit Conference, he IS the Next Gen fruit conference. Wearing his finest starfleet dress uniform, Ferg gave a talk on growing grapes in the UK to some of the finest agricultural minds in the industry. But just what is The Next Gen Fruit Group? What is its Prime Directive, and can they redirect all power to forward shields? Joking aside we learn from Ferg about the differences in knowledge, understanding, and potentially foresight between UK fruit growers and grape growers. What are his key takeaways? Where can grape growers learn from those who grow top fruit and soft fruit (and, err, what is the difference between those two things?) As well as this we take a quick look at the large news of Majestic purchasing Enotria & Coe and what this may or may not mean for the trade and the UK wine consumer. There's also something about Ferg causing trouble in the middle east. TM&TM: A Critical Mass Of Talent available to beam down to the planet's surface from stardate 030425.
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    1 時間 12 分
  • S4e4 1234

    S4e4 1234
    2025/03/27
    Do you like numbers? How about addition, multiplication, and addition? Do you have a keen interest in English wine of the economics of wine production? Are you interested in starting your own vineyard or winery? Then have we got an episode for you. In this mathematically heavy yet vital episode, Ferg guides Lee through the numbers and sums behind a bottle of English wine. Yes, there are the usual tangents, efforts at humour, and tenuous links, but at the heart of this episode beats a strong desire to unpick the real numbers and analyse just how the whole thing works. Ferg drops the numbers, Lee does the sums, and we end up a real-time breakdown of costs, a metaphysical discussion on the concept of labour, and a final number at how much you'll need to start you own winery. So strap in, put your accountant on speed dial, and prepare your abacus for TM&TM 1234. Available down the back of the sofa from Thursday morning.
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    1 時間 12 分

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