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  • The Crisis of Imagination

    The Crisis of Imagination
    2025/04/07

    How do we break through the noise in industries that have normalized dull? You're about to embark on a crazy journey of misfit Barbies, back alley tee shirts, and criminal wine as Mark Schaefer and Carla Johnson explore the crisis of imagination in marketing. We all want to do better work ... what is holding us back? Plenty, as it turns out!

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    43 分
  • Staying ahead of the learning curve

    Staying ahead of the learning curve
    2025/03/24

    It's harder than ever to keep up with the world and you can't do it alone. Mark Schaefer and Jay Acunzo share their favorite strategies for tapping into expert advice and staying relevant in a fast-changing world.

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    31 分
  • The personal brand pivot

    The personal brand pivot
    2025/03/10
    Are you working on your personal brand? I hope so! It's like an insurance policy for your career. But what happens when you out-grow your brand and it's time to climb a new mountain? Moving on can be difficult and emotional. Amanda Russell discusses the next step in her journey and why it was time to take a risk.
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    32 分
  • The AI impact on SEO

    The AI impact on SEO
    2025/02/24

    New co-host Andy Crestodina unwraps the hottest topic on the web these days — the impact of AI on SEO. Most websites are starting to get hits from AI sites, and Mark Schaefer reports that he's gained new customers. But what is the secret to success? Mark and Andy also debate LinkedIn newsletters — is it too late to find success? Is it robbing readers from your website?
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    36 分
  • We must disrupt marketing now

    We must disrupt marketing now
    2025/02/17

    In this special episode, the legendary host of the Marketing Book podcast, Douglas Burdett, comes out of retirement to interview Mark Schaefer about his new book "Audacious: How Humans Win in an AI Marketing World." From now on, "competent" doesn't cut it. The bots are coming but we still own crazy. This is a time to ignite the human fireworks of creativity if marketing professionals are to transcend the threat from artificial intelligence.
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    32 分
  • AI and cognitive decline

    AI and cognitive decline
    2025/02/10
    As we hurtle into the AI Era, there will be many unintended consequences, and one of them might be a cognitive decline. Early research shows that as we increasingly depend on AI for our thinking and decisions, our brains become lazy. What are the implications for education? Are we re-defining humanity or returning to a simpler time before information overload? Paul Roetzer and Mark Schaefer also discuss the DeepSeek outfall, Ai marketing fails, and more
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    35 分
  • The Most Human Company Wins

    The Most Human Company Wins
    2025/01/27
    In an AI world, the need for human connection will be more profound than ever. Dana Malstaff and Mark Schaefer talk about new ideas to integrate a human connection into AI prompts, communities, and content strategies. Here are some truly unique ideas that will make you re-think how you connect with customers and audiences.
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    38 分
  • Big marketing ideas for 2025

    Big marketing ideas for 2025
    2025/01/13
    Mark Schaefer and Mathew Sweezey pluck out a few big trends that have them excited for the new year. From the executive implications of AI to a focus on premium experiences, this is a fascinating exploration of what's coming next. Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising. For more of Mark’s insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking. Mathew Sweezey is the Co-Founder of Salesforces Web3 Studio where he helped Salesforce and their top customers transition into Web3. Mathew an independent consultant, a best selling author, and avid adventurer.
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    31 分