Alright, let's talk about the "zero click revolution" that's been shaking up the B2B marketing world. In this episode, we dive deep into the power of zero click content and how it's flipping the script on traditional marketing tactics.

Inspired by Sparktoro's brilliant Amanda Natividad, who's been leading the charge on this new approach, we break down why zero click content is all about empathy and earning your audience's trust and influence, instead of just going for the hard sell.

We'll walk you through how to craft killer newsletters and LinkedIn posts that deliver massive value without the sleazy sales pitch. And we'll explore the big questions around zero click's staying power and what it means for the future of B2B marketing.

If you're ready to ditch the generic, one-size-fits-all marketing and start building real, meaningful relationships with your audience, then this episode is for you. Get ready to master the art of zero click content and thrive in this new era of empathetic, human-centric marketing.

In this episode, we'll cover:

• WTF is zero click content anyway?
• Why empathy is the secret sauce to zero click success
• How to slay the zero click game across all your channels
• The big mindset shift you need to make to crush it with zero click
• Is zero click here to stay or just another flash in the pan?

In this episode, Mack and Gary dive deep into the crucial role marketing plays across the full B2B sales pipeline.

They challenge the common belief that the marketer's job starts and stops with the MQL, exploring how marketing can be a powerful force in driving opportunities and revenue.

Discover practical strategies to align marketing and sales, innovative ways to re-engage closed lost deals, and how marketing can arm sales teams with the insights they need to personalize outreach and close more deals.

Walk away with a fresh perspective on marketing's role in the B2B sales ecosystem and actionable ideas to unlock its full potential in your organization.

In this episode:

• Why the MQL-only mindset is holding back your B2B sales success
• How to break down silos and foster true marketing-sales collaboration
• Using data to create compelling, contextual sales experiences
• The hidden opportunity in closed lost deals, and how to seize it
• Measuring and communicating marketing's full-funnel impact on revenue

In this episode, Mack and Gary get real on empathy's unheralded role in B2B marketing. They break down the five stages of awareness - a framework for deeply understanding your customer's journey to create resonant campaigns that drive results. Get tactical tips on infusing empathy throughout your content, messaging, and positioning. Learn how customer research informs compelling narratives that speak to pain points and aspirations. Discover why empathy is your differentiator in an AI-driven world, allowing you to forge authentic human connections that cut through the noise. Walk away with an empathy-powered game plan for standing out and breaking through with marketing that truly resonates. In this episode:

• Why the traditional marketing funnel is failing B2B marketers
• Why broadcast, one-size-fits-all marketing falls flat
• How prioritizing product over customer understanding holds you back
• The risks of generic marketing in an AI content-saturated world