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  • #06: Oops! 4 Common Marketing Mistakes You Might Be Making (and How to Fix Them)
    2024/09/17

    In this episode of The Marketing Mindset, Minkie tackles four common marketing mistakes that could be holding your business back and shows you how to fix them.

    From tailoring your content for different social media platforms to making the most of video, engaging with your audience, and using analytics to guide your strategy, this episode is packed with actionable tips to improve your marketing efforts.

    Whether you're new to marketing or looking to fine-tune your approach, Minkie’s got the solutions to help you avoid these pitfalls and boost your success.

    Tune in and start fixing those marketing mistakes today!

    Have questions or want to share your marketing success stories? Contact us at minkie@thesuccessacademy.co.za.

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    7 分
  • #05: 3 Marketing Hacks you can use today to boost your engagement!
    2024/09/17

    In this episode of The Marketing Mindset, Minkie shares three quick and actionable marketing hacks to help you supercharge your engagement.

    First, she highlights the power of stunning visuals and how to create professional graphics with the user-friendly tool, Canva.

    Next, she explains how scheduling tools like Social Pilot can help maintain consistency by planning and scheduling your social media posts in advance.

    Finally, Minkie discusses the importance of audience interaction and how using Instagram polls can boost engagement and provide valuable feedback.

    Tune in to learn how these simple hacks can make a big difference in your marketing efforts today!

    Have questions or want to share your marketing success stories? Contact us at minkie@thesuccessacademy.co.za.

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    7 分
  • #04: Marketing on a shoestring budget
    2024/09/17

    In this episode of The Marketing Mindset, Minkie debunks the myth that you need a huge budget for successful marketing.

    Instead, she reveals that the true secret lies in building meaningful connections with your audience. Discover practical, budget-friendly strategies to deeply engage your followers, from thoughtful replies and creating community spaces to leveraging user-generated content.

    Minkie also highlights the power of consistency and personalising interactions to build trust. Tune in for tips on growing your brand without breaking the bank!

    Contact us on minkie@thesuccessacademy.co.za

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    7 分
  • #03: Stand Out in a Crowded Marketplace
    2024/09/14

    In today’s noisy and competitive market, how do you make your business unforgettable? The answer lies in your brand story.

    More than just what you sell, your brand story is the emotional narrative that tells your audience who you are, why you do what you do, and what makes your journey unique.

    It’s what builds trust, drives loyalty, and sets you apart from the competition.

    In this episode, we dive deep into why a strong brand story is crucial for long-term success and explore actionable steps to create a compelling narrative that resonates.

    Learn how to turn your “why” into a powerful tool for business growth, build emotional connections with your audience, and share your story authentically across various platforms.

    Whether you're a startup or a seasoned business, it’s time to let your story shine.

    Listen now to discover how crafting your brand story can transform your marketing and elevate your brand in ways you never imagined.

    #BrandStory #MarketingStrategy #StandOutFromTheCrowd #BusinessGrowth #ContentMarketing #DigitalMarketing #BuildYourBrand #TrustBuilding #CustomerLoyalty #AuthenticBranding #StorytellingInBusiness #MarketingTips


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    8 分
  • #02: How to Identify Your Ideal Customer Avatar
    2024/09/14

    Are you struggling to connect with your target audience? In this episode of The Marketing Mindset, we reveal the powerful strategy behind creating your ideal customer avatar.

    Learn how identifying your target audience can drastically improve your marketing efforts and increase your sales.

    We’ll take you through a step-by-step guide to building a detailed customer profile, helping you tailor your content, advertising, and product development to the right people.

    Packed with real-life examples and actionable tips, this episode is a must-listen for any business owner or marketer looking to boost their conversion rates.

    Tune in now to transform your marketing strategy!


    #CustomerAvatar #TargetAudience #MarketingTips #MarketingStrategy #DigitalMarketing #BusinessGrowth #CustomerProfile #ConversionBoost #SalesSuccess #MarketingMindset #IdealCustomer #BusinessTips #AudienceTargeting #SEO



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    9 分
  • #01: Where to start when you're just starting out with Marketing
    2024/09/14

    Feeling overwhelmed by marketing and not sure where to begin? In this episode of The Marketing Mindset, we break down essential steps for building a strong marketing foundation, from defining your target audience to selecting the right platforms.


    We’ll share easy, practical strategies to help you market smartly and confidently, set achievable goals, maintain consistency, and use content creation to grow your business.


    Whether you're starting out or refining your strategy, this episode is packed with actionable tips for long-term success. What's the one thing you wish you knew before you started marketing your business?


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    7 分