For Clint Misamore and Joe Petrillo, marketing is the intersection of storytelling, hospitality and impact. They co-founded WUF, a platform for uniting pet lovers worldwide. They also have a long history of creating marketing campaigns for Martha. On today’s episode, they talk about creating viral hits for Tito’s Vodka and Liquid Death, and share stories about their Artic Circle expedition with Martha to raise awareness for the Global Seed Vault.

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Jess Damuck spent a decade cooking for Martha Stewart’s magazines and television shows, launching a culinary career that included cooking for Snoop Dogg and publishing the best-selling cookbook Salad Freak.Her latest book, Health Nut, reflects the influences of her California lifestyle and aims to make “hippie health food” appealing for all. She catches up with her former boss Martha in this conversation about light, fresh recipes, the luxury of growing one’s own produce, and making cookbooks in an increasingly competitive landscape.

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This week, Martha turns her attention to the business of beauty in a conversation with industry veteran John Demsey. Demsey, who spent 30 years leading brands at Estée Lauder, developed MAC Cosmetics into a global powerhouse and was the force behind Tom Ford’s expansion into fragrance and cosmetics. He loves the legacy brands, he supports the newcomers, and he understands why we can’t get enough of the products. Listen here as he shares his insights about the multi-billion beauty industry and talks about his book, Behind the Blue Door, about the extraordinary home he created in Manhattan.

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