• The Medical Device Marketing Podcast

  • 著者: Podymos
  • ポッドキャスト

The Medical Device Marketing Podcast

著者: Podymos
  • サマリー

  • Expert insights on what really works in medical device marketing.


    Brought to you by Podymos, this podcast dives into the strategies, trends, and challenges shaping MedTech communications. Whether you’re looking to build brand awareness, navigate regulations, or drive engagement, we bring you actionable advice from industry leaders.


    Disruptive insights. Real-world strategies. Better marketing.

    © 2025 The Medical Device Marketing Podcast
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あらすじ・解説

Expert insights on what really works in medical device marketing.


Brought to you by Podymos, this podcast dives into the strategies, trends, and challenges shaping MedTech communications. Whether you’re looking to build brand awareness, navigate regulations, or drive engagement, we bring you actionable advice from industry leaders.


Disruptive insights. Real-world strategies. Better marketing.

© 2025 The Medical Device Marketing Podcast
エピソード
  • Medical device registries: What they are & how to use them in marketing
    2025/02/28

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    Medical device registries are a valuable tool for gathering real-world data, but how do they compare to clinical trials, and how can they support marketing?

    In this episode, we speak with Dr. Peter Walton, Managing Director of Dendrite Clinical Systems, and Mike Branagan-Harris, CEO of HealthTech Strategies, to explore:

    ✔️ What medical device registries are and how they work
    ✔️ The key differences between registries and clinical trials
    ✔️ How registries provide real-world evidence to support marketing and sales
    ✔️ Common challenges and how to overcome them
    ✔️ How registries help build trust with healthcare professionals

    If you're involved in medical device marketing, this episode will give you clear, practical insights into how registries can strengthen your strategy.

    🎧 Listen now and subscribe for more expert discussions on medical device marketing.

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    53 分
  • 60. Building a compliant distribution strategy: Essential insights for device marketers
    2025/02/14

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    Getting your medical device to market involves more than just product development. Distribution channels play a key role in ensuring compliance, traceability, and commercial success. In this episode of The Medical Device Marketing Podcast, Claudia explores the key players in distribution and the regulatory requirements you need to be aware of.

    What you’ll learn:
    - The roles of manufacturers, authorised representatives, importers, and distributors
    - Why service level agreements (SLAs) matter in medical device supply chains
    - Key regulatory considerations for marketing compliance and approved claims
    - The risks of supply shortages and how they impact manufacturers and distributors
    - The challenges and benefits of launching in the EU, UK, and US

    If you work in medical device marketing, sales, or distribution, this episode will help you navigate the complexities of compliance and market access.

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    1 時間 1 分
  • 59. What medical device marketers need to know about regulatory affairs
    2025/01/31

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    🔔 Interested in how regulations affect marketing in medical device? 🔔

    This week on #TheMedicalDeviceMarketingPodcast, we sat down with regulatory experts Jacqueline van Druten and Cecil Wood to discuss everything a marketer needs to know about medical device regulations.

    ✔️Who are regulatory affairs and what do they do?
    ✔️What's a CDP and a CER?
    ✔️The importance of regulations in post-market surveillance

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    1 時間 12 分

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