• The Merch Drop

  • 著者： Rich Graham
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The Merch Drop

著者： Rich Graham
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  • The Merch Drop is your source for inspiration for your own marketing and promotional campaigns. This show highlights brands that use custom merch, branded apparel, and printed goods as integral aspects of their marketing strategies. We’re here to fuel your creativity — so business owners and marketers like you see the full potential of branded promotional products. We’ll show you how various industries use custom branded merch as strategic tools to promote their products and services, engage their customers, and elevate their brand recognition. We spotlight recent promotions from brands big and small, local and global, who have successfully used branded merchandise to capture the attention of their target audiences. From unique promotional apparel and customized drinkware to corporate gifts and creatively designed printed materials, we explore it all.
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あらすじ・解説

The Merch Drop is your source for inspiration for your own marketing and promotional campaigns. This show highlights brands that use custom merch, branded apparel, and printed goods as integral aspects of their marketing strategies. We’re here to fuel your creativity — so business owners and marketers like you see the full potential of branded promotional products. We’ll show you how various industries use custom branded merch as strategic tools to promote their products and services, engage their customers, and elevate their brand recognition. We spotlight recent promotions from brands big and small, local and global, who have successfully used branded merchandise to capture the attention of their target audiences. From unique promotional apparel and customized drinkware to corporate gifts and creatively designed printed materials, we explore it all.
All rights reserved
マーケティング リーダーシップ 経済学
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  • McD's & US Open Cups, Aldi vs Trader Joes Bags, Spam Musubi Fund Raiser, Gorton's Fish Merch

    McD's & US Open Cups, Aldi vs Trader Joes Bags, Spam Musubi Fund Raiser, Gorton's Fish Merch
    2024/09/30

    Spam's Musubi Maui fundraiser offers items like Musubi-shaped ottomans, mixing fun with philanthropy.

    McDonald's and the US Open use collectible cups to increase customer engagement and sales.

    Aldi and Trader Joe's go head to head on cooler bags. I look at L.L.Bean's tote bag rivalry with Lands End.

    Gorton's is updating its image with retro-style merchandise for younger consumers.

    Takeaways:

    Try limited edition merch to support causes and generate interest in our brand


    Consider collectible items that customers will keep and use often


    Check our company's history for ideas when creating new merchandise


    Include younger team members in design discussions to ensure we stay relevant


    Think about unusual promotions like trade-in programs to stand out from competitors


    ---

    0:00 This week's topics:


    0:49 The Makers of the SPAM® Brand Unwrap Limited-Edition SPAM® Musubi Day Merch Collection Benefiting Maui

    https://www.prnewswire.com/news-releases/the-makers-of-the-spam-brand-unwrap-limited-edition-spam-musubi-day-merch-collection-benefiting-maui-302218012.html


    SPAM® Musubi Day | Spam

    https://www.spam.com/spam-musubi-day


    4:00 McDonald's Launches New Collector's Meal That Includes a Seriously Cool Collectable

    https://www.foodandwine.com/mcdonalds-collectors-meal-cups-8691129


    The $10 million cocktail everyone is drinking at the US Open

    https://finance.yahoo.com/news/us-open-grey-goose-concocted-090020591.html?ncid=twitter_yahoonewst_sjwumo1bpf4


    7:35 Sonny's Nashville https://www.sonnysnashville.com/


    Our Giant Squeeze Boozy Lemonade

    https://www.instagram.com/p/C6grhqQOT_o/


    8:00 Aldi Has a Copycat of the Sold Out Trader Joe’s Cooler Bags

    https://www.yahoo.com/lifestyle/aldi-copycat-sold-trader-joe-130000718.html?guccounter=1


    9:08 Lands’ End wants to dethrone the L.L.Bean Boat and Tote


    10:29 This fish stick company just released some shockingly good merch for Gen Z - Fast Company

    https://www.fastcompany.com/91181834/gortons-fish-merch-for-gen-z


    Fish, but make it fashion - Gorton's Seafood

    https://www.gortons.com/shop/

    ---


    Equipment we're using:

    Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2

    Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72

    Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW

    RODECaster Pro Production Studio - https://amzn.to/3rViinT

    Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod

    Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ


    Software and services we like:

    Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm

    This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate

    Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy

    AudioPen (affiliate link) - https://bigpromo.link/audiopen


    ---


    Links to this podcast

    https://www.merchdrop.show/


    Get merch ideas in your inbox:

    http://merchdrop.show/newsletter


    Big Promotions!

    🕸 https://www.bigpromotions.net

    📝 https://blog.bigpromotions.net

    👀 http://fb.com/bigpromotions

    🗣 https://twitter.com/bigpromotions

    🌅 https://instagram.com/bigpromotions

    🗄 https://www.linkedin.com/company/bigpromo

    📽 https://bigpromo.live/youtube


    c.2024 Biggerfish, Dallas TX USA

    381 Casa Linda Plaza, Suite 200

    Dallas, Texas 75218 USA
    続きを読む 一部表示
    14 分
  • Cheesecake Factory Merch, Pringles x Crocs, Dunkin' Delays, The Last Barf Bag

    Cheesecake Factory Merch, Pringles x Crocs, Dunkin' Delays, The Last Barf Bag
    2024/05/27

    The Cheesecake Factory has launched a new merch line for rewards members, featuring iconic brand designs on apparel, accessories, and home goods.

    Pringles and Crocs teamed up for a fun collection including Pringles-inspired clogs, slides, and the standout Crush boot with a snack-holding heel.

    Dunkin' faced delays with their popular DunKings Super Bowl tracksuits, but maintained customer trust by acknowledging the issue and offering gift cards.

    Dramamine put a humorous spin on obsolete barf bags, repurposing them as collectible items like popcorn bags, chef hats, and puppets.

    Catch this show every week: https://bigpromo.live/youtube

    ---

    Shop your swag at http://bigpromo.link

    For this month's code, go to https://bigpromo.link/code

    ---

    Cheesecake Factory Drops New Limited-Edition Merch

    https://www.foodandwine.com/cheesecake-factory-limited-edition-merch-8607799

    The Cheesecake Factory Cake Merch 😀 Respect the Chain

    https://www.youtube.com/watch?v=RzW71mn_jGg

    Rewards | The Cheesecake Factory

    https://www.thecheesecakefactory.com/rewards

    Pringles Crocs: New shoes, ankle holster and crisp flavor unveiled

    https://www.axios.com/2024/04/16/pringles-crocs-swicy-chips

    HypeBeast on Instagram

    https://www.instagram.com/p/C5rMWn3x16H/

    Pringles X Crocs Classic Clog

    https://www.crocs.com/p/pringles-x-crocs-classic-clog/209642.html?cgid=pringles&cid=6AD

    Dunkin' customers still haven't received their DunKings tracksuits

    https://www.boston.com/food/food-news/2024/04/05/dunkin-customers-havent-received-dunkings-tracksuits/

    Delivery Challenges Undermine Dunkin’s Viral ‘DunKings’ Merch | PPAI Media

    https://media.ppai.org/ppai-newslink/delivery-challenges-undermine-dunkin-s-viral-dunkings-merch/

    DunKings on 𝕏

    https://twitter.com/search?q=DunKings&src=typed_query&f=live

    Dramamine's new ad is an ode to motion skickness - Fast Company

    https://www.fastcompany.com/91076960/is-modern-science-making-the-barf-bag-obsolete

    Air Sickness Bag Museum - Air Sickness Bag Museum

    https://www.barfbags.com/

    The Last Barf Bag

    https://www.thelastbarfbag.com/

    ---


    Equipment we're using:

    Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2

    Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72

    Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW

    RODECaster Pro Production Studio - https://amzn.to/3rViinT

    Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod

    Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ


    Software and services we like:

    Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm

    This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate

    Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy

    AudioPen (affiliate link) - https://bigpromo.link/audiopen


    ---


    Links to this podcast

    https://www.merchdrop.show/


    Get merch ideas in your inbox:

    http://merchdrop.show/newsletter


    Big Promotions!

    🕸 https://www.bigpromotions.net

    📝 https://blog.bigpromotions.net

    👀 http://fb.com/bigpromotions

    🗣 https://twitter.com/bigpromotions

    🌅 https://instagram.com/bigpromotions

    🗄 https://www.linkedin.com/company/bigpromo

    📽 https://bigpromo.live/youtube


    c.2024 Biggerfish, Dallas TX USA

    381 Casa Linda Plaza, Suite 200

    Dallas, Texas 75218 USA
    続きを読む 一部表示
    16 分
  • Jimmy John's Sandwich Scarf, Jollibee Pocket Tees & Moon Pie Eclipse Kit Fail

    Jimmy John's Sandwich Scarf, Jollibee Pocket Tees & Moon Pie Eclipse Kit Fail
    2024/04/26

    Jimmy John's Capri salami pesto sandwich-inspired silk scarf is expensive at $75, but versatile and some proceeds go to their foundation. Applebee's introduced Bacardi tropical rum buckets, though you can't take them home. Jollibee Foods launched a merch line with cool items like an all-over print tote bag and shirts with printed pockets in sizes up to 5X for the same base price.

    Brands like Krispy Kreme, Snapple, Sun Chips, Blue Moon beer, and Moon Pies have creative eclipse-themed products and gimmicks. I'm disappointed that the advertised Moon Pie "solar eclipse survival kit" didn't actually include eclipse glasses.

    Brands can create themed merch and promotions tied to seasonal events, limited-time offerings, or special occurrences to drive interest and sales. The key takeaway is finding creative ways to align your brand with happenings that capture people's attention.

    Catch this show every week: https://bigpromo.live/youtube

    ---

    Shop your swag at http://bigpromo.link

    For this month's code, go to https://bigpromo.link/code

    ---

    0:00 This week's topics:

    0:49 Jimmy John’s Is Dropping a Sandwich-Inspired Silk Scarf

    https://www.foodandwine.com/jimmy-johns-caprese-salami-pesto-silk-scarf-8619989

    Ciao Down Silk Scarf - Jimmy Clothing Store

    https://store.jimmyjohns.com/ciao-down-silk-scarf.html

    2:57 Applebee’s Launches NEW $10 Bacardi Rum Buckets with Island Flair

    https://finance.yahoo.com/news/applebee-launches-10-bacardi-rum-130200773.html


    Applebee's Drink Specials - $10 Bacardi Rum Bucket Cocktails

    https://www.applebees.com/en/specials/drinks/bacardi-buckets


    3:42 Kavas Tacos & Tequila on Instagram

    https://www.instagram.com/p/C2yE1K_rRUH/?img_index=6


    4:11 Jollibee Jolly Merch Shop

    https://www.prnewswire.com/news-releases/merch-madness-jollibee-brings-the-joy-beyond-chicken-with-the-launch-of-its-new-jolly-merch-shop-and-limited-edition-clothing-collection-302084511.html


    Jollibee Jolly Merch Shop

    https://merchshop.jollibeefoods.com/collections/shop-all


    8:10 Eclipse 2024 Box

    https://shop.moonpie.com/products/eclipse-2024box-custom?pr_prod_strat=jac&pr_rec_id=1c035a588&pr_rec_pid=8400541057254&pr_ref_pid=8397340606694&pr_seq=uniform


    SUN VS. MOON ‘24: sponsored by MoonPie - YouTube

    https://www.youtube.com/watch?v=9-c6pbITEes&t=1s

    ---


    Equipment we're using:

    Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2

    Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72

    Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW

    RODECaster Pro Production Studio - https://amzn.to/3rViinT

    Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod

    Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ


    Software and services we like:

    Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm

    This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate

    Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy

    AudioPen (affiliate link) - https://bigpromo.link/audiopen


    ---


    Links to this podcast

    https://www.merchdrop.show/


    Get merch ideas in your inbox:

    http://merchdrop.show/newsletter


    Big Promotions!

    🕸 https://www.bigpromotions.net

    📝 https://blog.bigpromotions.net

    👀 http://fb.com/bigpromotions

    🗣 https://twitter.com/bigpromotions

    🌅 https://instagram.com/bigpromotions

    🗄 https://www.linkedin.com/company/bigpromo

    📽 https://bigpromo.live/youtube


    c.2024 Biggerfish, Dallas TX USA

    381 Casa Linda Plaza, Suite 200

    Dallas, Texas 75218...
    続きを読む 一部表示
    15 分

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