Alex Melen is a digital marketing expert, entrepreneur, and co-founder of SmartSites, one of the largest digital agencies with a team of over 400. Known for his strategic approach to marketing, Alex shares insights on building a nimble agency, adapting to rapid industry changes, and the crucial role of authenticity in today’s noisy, AI-driven market.

This episode delves into Alex’s approach to navigating the digital landscape—from his strategies for achieving a meaningful ROI at conferences to the importance of personal branding in a world where AI content and automated lead gen services are becoming commonplace. Alex offers advice on maintaining authenticity in client interactions, insights on leveraging AI effectively, and how adaptability has been key to his agency’s growth.

[00:03] - Alex on traveling and speaking at international events
[02:45] - Getting the most out of conferences and ROI tips
[06:03] - The “trade show funnel” and engaging attendees authentically
[08:28] - The challenges of measuring true ROI at conferences
[10:18] - Personal branding vs. automated approaches in a crowded digital space
[18:02] - Using AI effectively without sacrificing content quality
[29:52] - How AI might disrupt search and the implications for businesses
[35:00] - Why adaptability is the key to survival in a rapidly changing world
[38:18] - Alex on avoiding spam tactics and the importance of authenticity
[40:51] - The value of personal brand in a world of AI-driven interactions

Alex also shares his views on the future of AI in marketing and why personal connections and human touchpoints will always hold unique value. Tune in for an in-depth look at navigating AI, conferences, and brand building in today’s digital era.

SUPPORT AND CONNECT:

Facebook: https://www.facebook.com/huntspeaks

Instagram: https://www.instagram.com/jayhuntofficial

TikTok: https://www.tiktok.com/@jayhuntofficial

Twitter: https://twitter.com/jayhuntofficial

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/

Website: https://jayhunt.social

Jeff Greenfield is a visionary in innovative marketing and growth strategies, with three decades of experience building and leading successful teams. Known for leveraging cutting-edge technology to elevate marketing efforts, Jeff shares his deep understanding of the intersection between strategy, technology, and entrepreneurship. This episode explores Jeff's journey through the evolution of marketing, the impact of new tech on strategic growth, and how businesses can stay ahead of the curve in a fast-changing digital landscape.

It's a deep dive into harnessing technology to drive marketing innovation, practical insights on growth strategies, and the importance of adaptability in today’s business environment. Join us as Jeff shares expert advice on scaling businesses, integrating new marketing technologies, and the secrets behind sustainable growth in a competitive market.

OUTLINE:

Here are the timestamps for the episode:

(00:00): Introduction to Jeff Greenfield
(04:12): Jeff’s journey in marketing and technology
(08:47): The role of innovation in modern marketing
(14:20): Building and leading successful teams through change
(20:30): How new technology is transforming marketing strategies
(26:55): Practical growth strategies for businesses of all sizes
(32:18): Staying ahead of the curve in a digital-first world
(38:42): Advice for entrepreneurs navigating the future of marketing

For anyone looking to elevate their marketing strategy with the latest in technology and innovation, this episode is a must-listen.

SUPPORT AND CONNECT:

Facebook: https://www.facebook.com/huntspeaks

Instagram: https://www.instagram.com/jayhuntofficial

TikTok: https://www.tiktok.com/@jayhuntofficial

Twitter: https://twitter.com/jayhuntofficial

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/

Website: https://jayhunt.social

Pete McPherson is an entrepreneur, AI strategist, and the founder of TopicalMap.ai, with a deep understanding of SEO and content strategy. With a background in building multiple SaaS products and over 75 websites, Pete shares his journey of trial and error in entrepreneurship, along with insights on AI’s role in SEO, creating topical authority, and scaling digital projects.

Episode Highlights:

[00:44] - Pete’s journey from accounting to becoming an entrepreneur.
[05:56] - The failures that shaped Pete’s entrepreneurial career.
[12:58] - Building resilience and avoiding the stress of failure.
[23:13] - What is Topical Map AI and how it helps content creators.
[26:41] - Understanding topical authority and its impact on SEO.
[37:24] - The future of AI in content creation and SEO.
[40:52] - How AI is transforming various aspects of life and business.

Pete also offers valuable insights on how to pivot in business, how AI can streamline SEO research, and actionable tips for anyone looking to leverage AI and SEO strategies in their digital marketing efforts. This episode is packed with real-world advice and tools to help you grow your business through content strategy and AI integration.

SUPPORT AND CONNECT:

Facebook: https://www.facebook.com/huntspeaks

Instagram: https://www.instagram.com/jayhuntofficial

TikTok: https://www.tiktok.com/@jayhuntofficial

Twitter: https://twitter.com/jayhuntofficial

LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/

Website: https://jayhunt.social

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