Are you unknowingly sabotaging your podcast’s credibility?

If your podcast is a key part of your business strategy—helping you generate leads and establish authority—these three common mistakes might be working against you. The good news? Fixing them doesn’t require any big investments or overhauls.

In this episode of The More Profitable Podcast, we’re breaking down the three critical mistakes podcasters often make when building credibility—and, more importantly, how to fix them with simple, actionable shifts. These tweaks are quick, free, and could make a dramatic difference in how your show serves your business.

5:19 - How not owning your expertise shows up on your podcast

11:20 - Why the first mistake lays the foundation for the other two

13:38 - What happens when you come from a place of proving instead of confidence in owning your expertise

19:36 - The mistake that can lead to mistrust in you as the expert without you even knowing it

Mentioned in Fix These 3 Podcast Mistakes to Build Credibility and Convert Clients

Podcast Strategy Intensive

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3 Things to Consider If You’re Worried About “Giving Away Too Much”

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When I launched the Podcast Strategy Intensive, I honestly wasn’t sure if anyone would go for strategy without production support. Would it be valuable enough on its own? Turns out, it was a game changer.

Over the past two years, I’ve seen how these Intensives transform podcasts into true business assets. But there was still something missing—a way to support podcasters at different stages of their journey.

In this episode of The More Profitable Podcast, I’m breaking down why I started offering Intensives, why there are now two versions to choose from, and what working with me looks like in each. Plus, I’m sharing some updates that make it easier than ever to book an Intensive and get started.

3:00 - Why Podcast Strategy Intensives exist

10:30 - Why there are now two versions of the Intensive to choose from

12:20 - One change in how I work with you on the new version available

14:45 - What you can expect in the evolved version that’s existed for the past two years

18:34 - Two more beneficial changes to the Intensives that you need to be aware of

Mentioned in What to Expect from a Podcast Strategy Intensive

Podcast Strategy Intensive

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Two years after it first aired, I’m bringing back one of my favorite episodes that shows how to keep content relevant and impactful long-term.

Why? Because this episode has helped countless listeners unlock endless content ideas. It’s also a great example of how a well-built episode can keep working for you—without constantly reinventing the wheel.

In this re-release, I’ve kept the original calls to action so you can see firsthand how much value this episode still holds, even with those dated pieces. The rest? 100% evergreen.


Marketing “gurus” love to give the same type of advice online. On social media sites like TikTok, one of the more prolific pieces of advice is looking up questions asked using a tool like AnswerThePublic. That can be great for brainstorming or refining content ideas or getting clarity on keywords. But there are two places where you can truly find a never-ending stream of quality content ideas.

In this episode, I reveal what my two favorite ways to find content ideas and how I use them to generate content that speaks to my ideal clients.

3:39 – My #1 favorite way to get content ideas

6:31 – Another way this benefits you as a long-time service provider

10:14 – My second favorite way to get content ideas

12:23 – The very specific kind of podcast Uncommonly More produces

14:55 – Examples of how I’ve applied this second technique to this podcast

Mentioned In The Two Most Effective Ways to Generate Content Ideas

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Podcast Housekeeping Series:

“How to Craft the Perfect Podcast Introduction”

“How to Craft the Perfect Podcast Outro Call to Action”

“How to Craft the Perfect Podcast Description and Cover Art”

“How to Craft the Perfect Podcast Episode”

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Support the show