In this episode, Alex Wells discusses how to maintain revenue during a drought in the lawn care business. He emphasizes the importance of having contracts with customers instead of offering per cut pricing. By having contracts, lawn care businesses can ensure a steady income even when the grass isn't growing. Alex provides an example of a contract and explains how to calculate the pricing based on services provided. He encourages lawn care professionals to treat residential clients like commercial clients and start implementing contracts early on in their business.

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In this episode, Alex Wells discusses his recent burnout and the challenges of balancing multiple projects and passions. He reflects on his childhood and how his desire-driven mindset has carried over into his adult life. Alex contemplates his purpose and what brings him joy in his professional life. He also seeks feedback from listeners on whether he should continue with his current projects or make changes. Overall, the episode explores the struggles of burnout and the search for purpose.

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Cycle CPA

In this episode, Alex Wells discusses the day in the life of a business owner with seven employees. He talks about his team, including the office manager and operations manager, and how they handle phone calls, emails, and scheduling. Alex also shares his daily routine, which includes taking his kids to school, answering emails, doing estimates, and checking on ads and property checks. He emphasizes the importance of delegating tasks and creating systems to run the business smoothly.

Takeaways

• Delegating tasks and creating systems are key to running a successful business.
• Having an office manager and operations manager can help streamline operations and free up the business owner's time.
• Setting up a schedule for the whole year and pre-scheduling services for clients can help with organization and efficiency.
• Regular communication with the team and addressing any issues promptly is important for maintaining a well-functioning business.
• Balancing work and personal life is essential for overall well-being and enjoying the benefits of being a business owner.

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Cycle CPA

In this insightful episode of "The Mow It Wells Show," host Alex Wells dives into a crucial milestone for any lawn care business owner: hiring the first employee. Alex emphasizes the importance of recognizing the right time to expand your team, pointing out key signs that indicate the need for additional help. He discusses common mistakes to avoid during the hiring process and underscores the value of hiring based on character rather than skill.

Listeners will gain valuable insights into the hiring process, from crafting effective job postings to conducting thorough interviews and assessments. Alex also explores the transformative impact that hiring can have on business growth, highlighting the transition from working in the business to working on the business.

Takeaways:

• Recognize the signs that indicate the need to hire the first employee for a lawn care business.
• Avoid common mistakes when hiring and understand the importance of prioritizing character over skill.
• Learn about the hiring process, including job postings, interviews, and assessments.
• Understand the impact of hiring on business growth and how it facilitates the transition from working in the business to working on the business.

Tune in to this episode to equip yourself with the knowledge and confidence to make this pivotal decision for your lawn care business, setting the stage for sustained growth and success.

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Bookkeeper (HIGHLY RECOMMEND)
Cycle CPA

Firstly, Alex underscores the paramount importance of exceptional customer service. He explains that building strong, positive relationships with clients is essential for long-term success and can set a business apart from its competitors. Satisfied customers are more likely to become repeat clients and provide valuable word-of-mouth referrals, which are crucial for business growth.

Next, Alex discusses the vital role of effective marketing in the lawn and landscape industry. He shares strategies for reaching potential customers through various channels, including social media, local advertising, and community engagement. Alex emphasizes that a well-thought-out marketing plan can significantly increase visibility and attract a steady stream of new clients.

Recruiting is another key focus of the episode. Alex talks about the challenges of finding and retaining skilled workers in the lawn and landscape business. He offers practical advice on how to create a positive work environment, provide competitive compensation, and develop a culture that values and motivates employees. By investing in their team, business owners can ensure high-quality service and operational efficiency.

In addition to these core elements, Alex stresses the necessity of having a clear exit plan. He explains that every business owner should have a strategy for eventually selling or passing on their business, ensuring a smooth transition and maximizing the value of their hard work. Planning for the future is not just about retirement; it's about creating a sustainable business that can thrive beyond the current ownership.

Alex also provides valuable insights on pricing strategies, advising business owners on how to set rates that reflect the quality of their services while remaining competitive in the market. He highlights the importance of understanding costs, market demand, and customer expectations to determine the best pricing structure.

Finally, Alex touches on various business growth strategies, from expanding service offerings to entering new markets. He shares examples and tips on how to scale a lawn and landscape business successfully, emphasizing the need for careful planning and execution.

Overall, this episode is packed with practical advice and actionable insights for anyone in the lawn and landscape business, from newcomers to seasoned professionals looking to take their business to the next level.

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Bookkeeper (HIGHLY RECOMMEND)
Cycle CPA

In this episode, Alex provides a detailed recap of his business activities for the month of May. He discusses customer acquisitions, losses, landscape projects, employee changes, and future plans for expansion. Additionally, he shares insights on estimating, equipment expo, and a special event he's planning to bring to Equip.



Takeaways

• Monthly business recap provides valuable insights into the performance and growth of a business.
• Customer acquisitions and losses impact the overall business performance and require strategic management.
• Employee changes and planning for future expansion are crucial for business development and sustainability.
• Accurate estimating and participation in industry events contribute to business success and growth.

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Free Email Templates

Aeration and Overseeding Email Template

Leaf Cleanup Email Template and Estimate Template

12 Month Agreement Email Template

Bookkeeper (HIGHLY RECOMMEND)
Cycle CPA

In this episode, Alex dives into the importance of understanding your business numbers, from accurate estimating to comprehensive financial reports. Learn why he recommends Cycle CPA for bookkeeping and how to calculate and utilize EBITDA to gauge your business's profitability and potential value.

Alex also discusses the challenges and strategies for growing your business, emphasizing the need for an exit plan to ensure long-term success and retirement security. Through personal anecdotes and industry insights, Alex provides valuable tips for both solo operators and those looking to scale their operations. Whether you're mowing lawns or managing multiple crews, this episode offers essential advice for running a profitable and sustainable landscaping business.

Follow Mow It Wells on all social media platforms.

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Fin-Print Shirts $10 off and free shipping on orders over $150

Free Email Templates

Aeration and Overseeding Email Template

Leaf Cleanup Email Template and Estimate Template

12 Month Agreement Email Template

Bookkeeper (HIGHLY RECOMMEND)
Cycle CPA

Step into the exciting world of The Mow It Wells Show with Alex as he unveils his visionary plans for 2024. In this episode, Alex passionately shares his strategic vision for the growth and development of both his thriving Lawn and Landscape Business and his dynamic Media Business.

Embark on a journey of entrepreneurial insight as Alex elaborates on the intricacies of expanding his lawn and landscape company. One noteworthy highlight is his decision to introduce 12-month agreements for all clients. Join him as he explores the rationale behind this strategic move, discussing how it not only ensures stability for his business but also fosters stronger, more enduring relationships with clients.

Discover the meticulous planning and foresight that Alex is applying to propel his ventures to new heights. Gain valuable perspectives on business sustainability and client engagement that you can apply to your own entrepreneurial pursuits. Whether you're a fellow business enthusiast or someone eager to glean wisdom from a seasoned entrepreneur, this episode promises inspiration and practical takeaways for all. Don't miss out on the opportunity to immerse yourself in the strategic brilliance of Alex's 2024 plans.

Follow Mow It Wells on all social media platforms.

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Fin-Print Shirts $10 off and free shipping on orders over $150

Free Email Templates

Aeration and Overseeding Email Template

Leaf Cleanup Email Template and Estimate Template

12 Month Agreement Email Template

Bookkeeper (HIGHLY RECOMMEND)
Cycle CPA