The Next 100 Days Podcast

著者: Kevin Appleby & Graham Arrowsmith
  • サマリー

  • The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.
    Copyright 2025 Kevin Appleby & Graham Arrowsmith
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あらすじ・解説

The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won't deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is your source to learn how to move your business forward, with practical advice and guidance that you can put into action and make a difference in your own organisation within the next 100 days.
Copyright 2025 Kevin Appleby & Graham Arrowsmith
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  • #462 Christy Pretzinger - Content Marketing
    2025/02/14

    For more than twenty years, WG Content and Christy Pretzinger have delivered strategy, content marketing, writing, and project management expertise to B2B and B2C audiences. Currently, she concentrates on healthcare.

    Summary of the PodcastIntroductions and small talk

    The participants introduce themselves and engage in casual conversation, discussing their locations in the UK and US and their political views. Graham would love Donald Trump to replace the feckless idiots currently running our country.

    Christy's content marketing agency background

    Christy explains how her content marketing agency, originally called "Writer Girl", evolved over the years to serve the healthcare industry, focusing on content strategy and creation for hospital systems and related companies. She discusses the rationale behind their recent rebrand to "WG Content".

    Unique challenges of healthcare content

    Christy outlines the specific challenges of creating content for the healthcare industry, such as the need to write at an appropriate reading level, the importance of subject matter expertise, and the requirement to avoid overly promotional or marketing-driven content.

    The role of AI and technology

    The group discusses the use of AI and technology tools in Christy's content creation process, including internal systems, plagiarism checks, and the potential future use of generative AI - while emphasizing the importance of maintaining a human touch and oversight.

    Christy's purpose and leadership approach

    Christy shares her personal mission of creating environments where people can thrive, and how she has built her business on principles of kindness and relationship-building, rather than pure profit motives. She discusses the challenges of maintaining this approach in the face of industry pressures and trends.

    The Next 100 Days Podcast Co-Hosts

    Graham Arrowsmith

    Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

    Kevin Appleby

    Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

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    51 分
  • #461 - TJ Slattery - Crowsnest Consulting
    2025/02/07

    TJ Slattery is the owner and founder of Crowsnest Consulting. A lifetime entrepreneur and strategic advisor, TJ harnesses his decades of experience to create clarity and stability for business owners immersed in the day-to-day on an entrepreneurial island. Armed with honest, relatable candor (and a stylish neckerchief), TJ leverages his business acumen, experience and relentless curiosity, and enables his clients in the finance space to connect the dots between the business they have and the vision they want to achieve–it’s time to stop treading water and get up into the crowsnest where they belong. TJ can offer invaluable insight into the following topics:

    • Shiny Red Balls: identifying what’s important vs. what’s a distraction.
    • Underpants Gnome Syndrome: understanding ‘step 2’ of the business plan.
    • Tree in the Forest: why the onboarding experience is key for retention. Effective clear direction and training are more important than ever. Onboarding is the magic moment to keep employees engaged.
    • Indiana Jones Moment: scary step into the business void after you’ve done all the prep - there’s no better feeling when you hit the ground.

    Summary of the PodcastIntroductions and background

    TJ Slattery introduces himself as a corporate consultant and strategic advisor who helps small business owners take a "crow's nest" view of their business. He explains his background in entrepreneurship and the concept of "underpants gnome syndrome" - when business owners have a grand vision but lack a clear plan to get there.

    Identifying and addressing business gaps

    TJ discusses how he works with clients to create a detailed 12-month performance plan, looking at all aspects of the business (financials, marketing, sales, operations, etc.) to identify gaps and ensure the growth plan is realistic and sustainable. He uses exercises like the "pipe burst" test to uncover the business's weakest points.

    Ideal client profile and engagement model

    TJ explains that his ideal clients are service-based businesses with 3-5 years of experience, revenue of $500K-$1M, and a desire to scale. He typically works with them for 6-month engagements, meeting bi-weekly to implement a roadmap and track progress.

    The role of AI and technology

    TJ discusses how AI and technology may impact his business, noting that the personal touch and strategic advisory role he provides would be difficult to fully automate. However, he sees opportunities to leverage AI tools to enhance his offerings and support his clients.

    The Next 100 Days Podcast Co-Hosts

    Graham Arrowsmith

    Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

    Kevin Appleby

    Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on

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    49 分
  • #460 - Lane Kawaoka - Investing in Real Estate
    2025/01/31

    Today, Lane Kawaoka is investing in real estate syndications, which invest in Class C & B Multi-Family apartments, RV Parks, mobile homes, and assisted living facilities because of the USA’s demand for affordable housing – not rich-people Class-A assets. His mission is to help regular people make good deals that were once only accessible to the rich.

    The passive income from investing in stabilized rental properties made it possible for me to move back home to Hawaii , where the cost of paradise is 10%+ the cost of living and 30% less than the pay for comparable jobs in the US mainland. There, I was able to live a lifestyle where I could bike to work. It did not take me long, however, to finally quit my day job and ditch the e-bike for a Mercedes.

    Summary of the PodcastIntroductions and background

    Graham and Kevin introduce their guest Lane Kawaoka, CEO of The Wealth Elevator, who is joining them from Hawaii, which is a day behind their current time. They discuss Lane's background in real estate investing, starting with single-family rental properties and then transitioning to larger commercial real estate deals and syndications.

    The 1% rental rule

    Lane explains the "1% rule" for evaluating rental properties - the monthly rent should be at least 1% of the property's purchase price. He discusses how this is easier to achieve in secondary and tertiary markets compared to high-cost primary markets like California. He also highlights the benefits of focusing on cash flow over pure appreciation.

    Scaling up to commercial real estate

    As Lane's portfolio grew, he found the hassle of managing numerous single-family rentals became too much. He pivoted to investing in larger commercial real estate deals through syndications, which provide more institutional-quality assets and economies of scale. This allowed him to focus more on value-add strategies and force appreciation.

    The Wealth Elevator serves different investor profiles

    Lane discusses his book "The Wealth Elevator" and how it aims to guide investors at different net worth levels on appropriate investment strategies. He is passionate about empowering the "first generation" of wealth creators, providing free educational content, and building a community of like-minded investors.

    Future plans and diversification

    While real estate remains Lane's core focus, he is also exploring opportunities in other asset classes like micro private equity and digital marketing agency acquisitions. He emphasizes the importance of having a clear financial track record and P&L when evaluating new investments, rather than "flying blind".

    The Next 100 Days Podcast Co-Hosts

    Graham Arrowsmith

    Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. Graham founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn.

    Kevin Appleby

    Kevin specialises in finance transformation and implementing business change. He's the COO of

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    45 分
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