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On this episode of The Plant Movement Podcast, we welcome back Rolly, owner of Defender Landscaping and return guest from Episode 6. Over the past four years, Rolly has transformed his business from a maintenance-focused operation into a thriving enterprise that grew three to four times in just two years. But with success came challenges, prompting a journey of personal and professional discovery.

Rolly shares his battles with stress, anxiety, and the emptiness of chasing financial success at the expense of relationships. He opens up about the loneliness that accompanied his achievements and the pivotal realizations that led him to prioritize connection, service, and faith.

Through heartfelt stories, Rolly explains how divine purpose guided him to Augusta, Georgia, where he found support, new opportunities, and a deeper appreciation for community. He recounts powerful moments that reshaped his perspective, including interactions with clients that underscored the importance of focusing on humanity over profit.

This episode is a profound exploration of growth, resilience, and the power of helping others. Tune in for an inspiring conversation that delves into the heart of what it means to lead with purpose, love, and positivity.

Available on all podcast platforms! Don’t forget to subscribe, leave a review, and share this episode with others in the Green Industry.

Goddid.org x Defender Landscaping
Call: 786-479-4143
IG: www.instagram.com/goddid.help



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The Plant Movement Podcast
Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast



A's Ornamental Nursery
WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320
Web: https://www.asornamental.com
Follow Us: IG: https://www.instagram.com/asornamentalnursery



Plant Logistics Co.
(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098
Web: https://www.plantlogisticsco.com
Follow Us: IG: https://www.instagram.com/plantlogistics


The Nursery Growers
Call: 786-522-4942
Email: info@thenurserygrowers.com
IG: www.instagram.com/thenurserygrowers
web: www.thenurserygrowers.com





Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

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On this episode of The Plant Movement Podcast, we sit down with Leigh Judy, Chief Operating Officer (COO) and VP of Sales & Marketing at Betrock Information Systems, Inc., to delve into the fascinating history and evolution of the PlantFinder magazine. Originally launched in 1975 by a visionary group of South Florida nurserymen, and later edited by Irv Betrock, this small trade publication grew alongside the booming nursery industry of the 1970s.

Leigh shares insights on how PlantFinder became an essential wholesale guide for foliage, ornamental plants, and allied supplies, featuring over 36,000 meticulously updated listings. We explore Betrock’s journey from print to digital with platforms like PlantFinder.com and PlantSearch.com, making their resources accessible to professionals nationwide.

Join us as we discuss Leigh’s pivotal roles at the company, marketing strategies, customer engagement, and innovations that have shaped PlantFinder’s success. We also touch on the importance of community and collaboration, the future of the nursery industry, and the exciting opportunities for the next generation of plant enthusiasts. Whether you're a seasoned professional or new to the industry, this episode offers valuable perspectives on the past, present, and future of plant sourcing and marketing.

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On this episode of The Plant Movement Podcast, we’re joined by the dynamic co-founders Willie Rodriguez and Eddie Gonzalez to introduce their innovative venture: The Nursery Growers. It’s a company that’s turning heads by providing essential guidance and practical solutions for plant growers, and it’s arriving just when the industry needs it most.

Willie and Eddie dive into the pressing challenges that many growers, especially newcomers, face. From a lack of information and guidance in the past to unaddressed problems causing loss of sales, they speak candidly about how The Nursery Growers is designed to eliminate guessing in plant care. Willie shares his personal journey—starting a plant nursery with little support—while highlighting the crucial need for focused growth to prevent missed opportunities.

Whether you're a seasoned grower or just getting started, this episode will inspire you with new ideas on how success in the Green Industry is rooted in product quality, effective marketing, and the right support. Tune in to learn how The Nursery Growers offers consultations to identify and solve plant care issues, creating clearer pathways for industry newcomers.

Directed and Produced by Eddie EVDNT Gonzalez
Intro Song by : Mprove

The Nursery Growers
Call: 786-522-4942
Email: info@thenurserygrowers.com
IG: www.instagram.com/thenurserygrowers
web: www.thenurserygrowers.com

--------------------------------------------------------------------------------

The Plant Movement Podcast
Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com
Call: (305) 216-5320
Web: https://www.theplantmovement.com
Follow Us: IG: https://www.instagram.com/theplantmovementpodcast

A's Ornamental Nursery
WE GROW | WE SOURCE | WE DELIVER
Call: (305) 216-5320
Web: https://www.asornamental.com
Follow Us: IG: https://www.instagram.com/asornamentalnursery

Plant Logistics Co.
(Delivering Landscape Plant Material Throughout the State of Florida)
Call: (305) 912-3098
Web: https://www.plantlogisticsco.com
Follow Us: IG: https://www.instagram.com/plantlogistics

Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video.

Support the show