エピソード

  • The Power of Live Video with Amanda Patterson, The Call List

    The Power of Live Video with Amanda Patterson, The Call List
    2021/04/23
    Amanda Patterson, Co-Founder and CEO of The Call List, takes us behind the scenes of her live video shopping plug-in that integrates with e-commerce platforms like Shopify, allowing real-time interaction from a brand’s audience. We also discuss on this episode: How live video shopping gives loyal and new brand customers a voice and a chance to … Continue reading The Power of Live Video with Amanda Patterson, The Call List →
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    40 分
  • Moving Fashion Forward with Terrence Charles, Hearst Media

    Moving Fashion Forward with Terrence Charles, Hearst Media
    2021/03/24
    Terrence Charles, Executive Director of Events and Brand Partnerships for Hearst magazines, fills us in on: How to leverage the power of a media brand to shine a light on key cultural initiatives The new technology platforms which are engaging readers in conversation and commerce and propelling legacy brands forward Active Employee Resource Groups that … Continue reading Moving Fashion Forward with Terrence Charles, Hearst Media →
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    41 分
  • The Art and Hustle of Boutique Fitness

    The Art and Hustle of Boutique Fitness
    2021/03/18
    Andrea Fornarola, Founder/CEO of Elements, discusses her journey as an entrepreneur in the boutique fitness and wellness space, which began with pop-up classes in retail, studio, and office settings. A self-proclaimed hustler with an A list of private clients, we talk about her ascension into physical studios, live-streaming, and on-demand programming, including: Incorporating fashion activewear, healthy … Continue reading The Art and Hustle of Boutique Fitness →
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    50 分
  • Experiential Empathy

    Experiential Empathy
    2021/03/11
    Jeff Snyder, Founder/CEO of Inspira Marketing, discusses his agency practice with purpose, including how to: Use Ethnography to understand consumer mindsets better Grow an internal culture that attracts positivity and elevates productivity Support a mission-based business and work with the world’s greatest brands
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    49 分
  • Harmonic Retail

    Harmonic Retail
    2021/03/03
    DeeAnn Campbell of Harbor Retail talks about the need for all retail channels to be familiar to customers between platforms. She describes how: Websites need to work with the store flow and provide integration into pop-up design Using modular and flexible displays made out of new sustainable materials can be quickly reconfigured for experiential retail … Continue reading Harmonic Retail →
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    38 分
  • Real Estate Matters featuring Alex Cohen, Compass Real Estate

    Real Estate Matters featuring Alex Cohen, Compass Real Estate
    2021/02/25
    Alex Cohen, a VP at Compass Real Estate, develops strategies for retail, commercial office, and mixed-use acquisition and lease transactions. For the past 20 years, he has specialized in launching international brands in the U.S. and has developed deep expertise in mixed-use real estate marketing. On this episode of The Pop-Up Biz podcast with Alex … Continue reading Real Estate Matters featuring Alex Cohen, Compass Real Estate →
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    41 分
  • The Show and Tell of Experiential Retail featuring Katie Hunt, Showfields

    The Show and Tell of Experiential Retail featuring Katie Hunt, Showfields
    2021/02/18
    Katie Hunt is the Co-Founder and CRO of Showfields, “The Most Interesting Store in the World.” With stores in New York and Miami, Showfields offers emerging brands a hybrid in-person and digital platform to increase revenue, grow brand awareness, and gain valuable consumer insights. Katie started her career as the third employee at Warby Parker, … Continue reading The Show and Tell of Experiential Retail featuring Katie Hunt, Showfields →
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    37 分
  • 5. Indie Lee: Building A Clean Beauty Brand, Leveraging the Power of Experiential Events to Educate & Empower Others

    5. Indie Lee: Building A Clean Beauty Brand, Leveraging the Power of Experiential Events to Educate & Empower Others
    2020/12/09
    In 2008, Indie Lee introduced her mission driven, clean skincare brand after being diagnosed with a life-threatening brain tumor that doctors felt could be environmentally derived and attributed to something as simple as what she was putting on her skin. This was her awakening. After surviving a successful surgery, she embarked upon a new journey, … Continue reading 5. Indie Lee: Building A Clean Beauty Brand, Leveraging the Power of Experiential Events to Educate & Empower Others →
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    39 分