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In this episode of Behind The Doors, Branden Lowder joins the conversation to break down what happens after a real estate agent’s phone starts ringing from a cash offer marketing campaign. The discussion dives into the two primary marketing approaches in real estate: personal brand-building vs. clear, direct messaging (such as guaranteed sales and cash offers). Branden walks through the critical next steps for agents once they receive inbound leads, including how to establish trust, qualify the seller, and navigate the negotiation process effectively. He explains how anchoring a property’s value with a real buyer creates a realistic market reference that sellers can use to make informed decisions—whether opting for a cash sale or traditional listing. The episode also highlights why understanding investor motivations and marketing to different buyer types can be a game-changer for agents looking to differentiate themselves in a competitive market. If you’re a real estate professional looking to convert more leads and close deals faster, this episode is packed with actionable insights and strategic advice.

Branden Lowder is a seasoned real estate professional, instructor, and industry leader with over 30 years of experience. As the co-founder of Echo Real Estate Partners and CEO of The Real Edge Training, he has closed more than 3,900 transactions and led high-performing teams, including a mega team with his wife and partner, Tammy, specializing in real estate investors in the Los Angeles market. A dedicated educator, Branden has trained over 7,000 real estate professionals across certification programs such as Certified Investor Agent Specialist (CIAS), Certified Negotiation Expert (CNE), and Certified Distressed Property Expert (CDPE). As a co-author and instructor of industry-recognized courses, he is committed to equipping agents with the skills and knowledge to thrive in an evolving market.

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