In this episode, Dylan interviews Jodie Minto, an e-commerce and ads expert from Australia.

Jodie shares her journey from a corporate job in Dubai to running a successful seven-figure fashion business. The discussion covers crucial topics such as the importance of Facebook and Instagram ads for driving traffic, strategies for maximizing ad spend, tips for improving website conversion rates, and the advantages of using third-party fulfillment over in-house staff.

Jodie also provides advice on creating effective ad content and emphasizes the value of business owners learning to manage their own ads. Now, Jodie focuses on coaching other online sellers and shares insights from her decade-long entrepreneurial experience. Listeners gain actionable insights on scaling their online businesses and optimizing their digital marketing strategies.

In this episode, we discuss:

[00:56] Meet Jodie Minto: E-commerce and Ads Expert

[02:37] Jodie’s Journey: From Corporate to E-commerce

[06:31] Scaling to Seven Figures with Facebook Ads

[09:16] Effective Ad Strategies and Budgeting Tips

[23:54] Optimizing Your Website for Conversions

[29:23] Managing a Growing Business: Lessons Learned

[34:39] Transitioning to Coaching and Future Plans

Connect with Jodie:

Website: www.jodieminto.com

Instagram: https://www.instagram.com/iamjodieminto/