The podcast episode hosted by Lee-Anne Scott from CHIRP podcast features guest Jen Kelly from New Initiatives Marketing.

They discuss the importance of strategic marketing plans and utilizing social media for businesses. Jen Kelly details her own professional journey from working in the corporate world to becoming a business owner herself, as well as the challenges she encountered along the way. They also delve into some common business marketing mistakes and the benefits of a consistent marketing strategy, with a specific focus on the role of social media in today's business world.

The chat further explores the use of AI in content production and the significance of authenticity and a 'client's voice' in producing content, while touching upon ways of making clients comfortable with being on video.

The conversation ends with Jen explaining the targeted client groups her company provides services to.

00:00 Introduction and Guest Introduction

00:18 Jen Kelly's Career Journey and the Birth of New Initiatives Marketing

02:09 The Ups and Downs of Being a Founder

05:38 The Role of a Fractional CMO and How New Initiatives Marketing Works

07:41 The Importance of Social Media in Marketing

12:47 The Power of AI in Marketing

19:39 Common Mistakes Businesses Make in Marketing

24:20 The Impact of Video in Marketing

27:21 Conclusion and Contact Information

Connect with me here:

https://www.facebook.com/chirpitonline/

https://www.linkedin.com/thechirpibird/

https://www.twitter.com/Chirp/

https://www.youtube.com/@LetsChirpIt

Connect with Jen here: linkedin.com/in/jenniferkelly