『The Presentations Japan Series』のカバーアート

The Presentations Japan Series

The Presentations Japan Series

著者： Dale Carnegie Training
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Persuasion power is one of the kingpins of business success. We recognise immediately those who have the facility and those who don't. We certainly trust, gravitate toward and follow those with persuasion power. Those who don't have it lack presence and fundamentally disappear from view and become invisible. We have to face the reality, persuasion power is critical for building our careers and businesses. The good thing is we can all master this ability. We can learn how to become persuasive and all we need is the right information, insight and access to the rich experiences of others. If you want to lead or sell then you must have this capability. This is a fact from which there is no escape and there are no excuses.Copyright 2022 マネジメント マネジメント・リーダーシップ 経済学
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  • How To Be A Pitch Contest Winner

    How To Be A Pitch Contest Winner
    2026/09/14
    A pitch contest is not really about squeezing as much company information as possible into a short speaking slot. It is about creating a stronger, more useful and more memorable impression than everyone else in the room. When I was unexpectedly added to a Chamber of Commerce pitch contest in Japan, I approached the ten-minute presentation as a genuine competition: control attention, give the audience value, demonstrate expertise and leave them with something worth keeping. What is the best speaking position in a pitch contest? If you can influence the speaking order, go first or last rather than getting buried in the middle. Going first lets you establish the benchmark everyone else must follow; going last gives you the final impression immediately before judging or voting. In my Chamber of Commerce pitch contest in Japan, I landed in the middle of the batting order, which was not my preference. The first speaker has the opportunity to blitz the room and own the opening impression. The last speaker has recency working in their favour because their message is freshest when the audience makes a decision. Of course, you may not control the order, but if organisers give you a choice, treat that choice strategically rather than casually. Mini-summary: If you have a choice, take first or last. If you do not, make your opening strong enough that the audience forgets where you appeared in the order. How should you use slides in a ten-minute business pitch? In a short pitch, slides should create immediate visual impact rather than force the audience to read. Ten minutes disappears quickly, so every second spent decoding dense text is time taken away from you and your message. Several contestants used conventional slide decks filled with lines of text. One represented a people business, yet there were no people in the slides. I would have shown customers enjoying the service, happy families and behind-the-scenes images of how the service is delivered. Those visuals would help the audience identify with the business immediately. If your slides are merely your speaking notes projected on a screen, they are competing with you for attention. In my own pitch, I used no PowerPoint at all, so the audience had nowhere else to look. Mini-summary: Use powerful, relevant visuals or consider using no slides. Never make the audience choose between reading your screen and listening to you. How can content marketing make a business pitch more persuasive? Give the audience a useful sample of your expertise instead of spending the pitch telling them how wonderful your company is. Content marketing builds credibility because people experience some of your value before they are ever asked to buy. Before my presentation, I gave everyone a wallet-sized card called "6 Impact Points For Persuasive Power". The principle is the same whether your proof of expertise is a white paper, testimonial, video, podcast, book or practical tool. The item demonstrates that you have something useful to contribute. More importantly, it changes the nature of the pitch. Rather than making the audience endure ten minutes of corporate propaganda, you give them something they can apply themselves. That makes the presentation relevant to them, not merely important to you. Mini-summary: Demonstrate expertise with useful content. Give people evidence of your value rather than asking them to accept your claims about it. How do you make a pitch relevant to everyone in the room? Choose a subject with broad applicability and make the audience the beneficiary of the presentation. People are naturally more interested in what helps them than in the history, structure or virtues of somebody else's company. I spoke about persuasive power because leaders, salespeople, colleagues and anyone seeking cooperation from others can use it. That cast a wide net across the room. I said very little about Dale Carnegie beyond enough information to establish credibility and indicate the scope of the business. The rest of the time went into explaining the six persuasion points and how the audience could use them in their own presentations. This is a much stronger approach than reciting company facts that matter mainly to the presenter. A pitch can still promote the business, but it does so indirectly by demonstrating relevance and expertise. Mini-summary: Start with the audience's interests. Make your expertise useful to them and let that usefulness sell the credibility of your company. Why must a presenter 'walk the talk' in a pitch contest? Your delivery has to prove the claims you are making, especially when your business sells expertise. If you teach presenting, leadership, sales or communication, the pitch itself becomes a live demonstration of whether you can actually do what you recommend. I was explaining persuasive presentation techniques, so I had no room for a weak performance. I had to model the six points rather than simply describe them. That creates a powerful ...
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    15 分
  • Why We Need Help With Presenting

    Why We Need Help With Presenting
    2026/09/07
    Many businesspeople believe they are already reasonably good presenters. Their colleagues understand them. Their bosses do not complain. They can stand in front of a room, explain their slides and finish within the allotted time. Compared with the average business presenter, they may genuinely appear competent. Then they receive professional coaching, and the difference can be dramatic. In presentation training, even capable speakers often become noticeably more persuasive, confident and engaging within a short period. The question is why coaching creates such a large improvement when there are already countless books, videos, podcasts and online resources available. Can professionals become excellent presenters by studying alone, or do they need expert help? The strongest answer is a combination of knowledge, frequent practice and quality coaching. Can you become a better presenter through self-study? Self-study can make you a better presenter because books, videos and podcasts provide valuable techniques, examples and frameworks. However, consuming information alone may not be enough to make you exceptional. There is no shortage of presentation advice. Businesspeople can study storytelling, slide design, vocal variety, body language, executive presence, audience engagement and persuasive structure. Books such as Japan Presentations Mastery provide practical guidance for presenting in Japanese and international business environments. YouTube channels, TED Talks and business podcasts also make it easy to observe skilled speakers and analyse their methods. The Cutting Edge Japan Business Show covers leadership, sales and presenting, while the Japan Business Mastery Show provides shorter insights for time-pressed professionals. The Presentations Japan Series podcast also explores practical presentation techniques each week. Knowledge is essential because we cannot apply techniques we have never encountered. The limitation is that information cannot observe us while we speak. Do now: Choose one presentation resource and apply one specific technique in your next business presentation. Why does frequent practice matter in presentation skills? Frequent practice matters because presenting is a performance skill, not merely an intellectual subject.Understanding a technique and executing it confidently in front of an audience are completely different abilities. A person can read extensively about swimming, golf, music or martial arts, but mastery requires repetition. Presenting works the same way. Every speech gives the presenter an opportunity to test an opening, refine a story, improve timing or become more comfortable with silence. Repetition also reduces anxiety because the experience of standing in front of an audience becomes familiar. Tony Robbins reportedly made a deliberate decision early in his career to accept as many speaking opportunities as possible. Whether addressing small groups or large audiences, the volume of practice helped him develop his communication abilities. The same principle applies in business. Volunteer to lead meetings, explain projects, speak at associations, deliver client briefings or introduce speakers at events. Do now: Seek presentation opportunities rather than waiting until a major speech forces you to perform. Why is presentation coaching more effective than feedback from colleagues? A skilled presentation coach sees behaviours and audience reactions that the speaker cannot observe while presenting. This outside perspective turns vague advice into precise, practical adjustments. The speaker is facing the audience and concentrating on the message. They cannot easily see their own facial expression, posture, movement or gestures. They may also be too focused on remembering content to notice how the audience is responding. A coach can see when listeners become interested, confused or disengaged. Colleagues may say, "That was good", but this type of feedback does not explain what worked or what should change. In many workplaces, people avoid giving honest feedback because they do not want to offend a colleague or senior executive. A professional coach can identify specific changes while maintaining a positive and psychologically safe learning environment. Video recording is also valuable. It allows presenters to observe themselves, but an expert coach can interpret what the presenter sees and suggest suitable alternatives. Do now: Record your next presentation and ask a qualified observer to identify three specific behaviours to strengthen. How can coaching improve a presenter's voice and delivery? Presentation coaching improves vocal impact by helping speakers vary their pace, tone, volume, emphasis and use of silence. These changes make ideas easier to follow and important points more memorable. Many business presenters speak in a narrow vocal range. Every sentence receives roughly the same energy and emphasis, so the audience cannot easily distinguish the central ...
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    13 分
  • The Frog In The Well Doesn't Know The Presenting Ocean

    The Frog In The Well Doesn't Know The Presenting Ocean
    2026/08/31
    Most businesspeople have no idea how low the standard of professional presenting really is. We attend the same conferences, listen to the same internal speakers and watch the same predictable corporate presentations. Because everyone around us is operating at roughly the same level, mediocre communication begins to look normal. The Japanese proverb, "The frog in the well doesn't know the ocean", perfectly captures the problem. The frog assumes its small environment represents the entire world. In the same way, businesspeople often assume the presentations they regularly see represent the highest possible standard. They don't. To become more persuasive, credible and memorable, presenters must climb out of their familiar well and explore the much larger ocean of world-class communication. Why do businesspeople accept mediocre presentations? Businesspeople accept poor presentations because mediocre speaking is usually all they have ever experienced.When the surrounding standard is low, audiences and presenters become conditioned to expect very little. Most of us were not exposed to brilliant public speakers while growing up. High-school teachers often knew their subjects but were not trained to communicate them dynamically. University professors delivered hundreds of lectures, yet many relied on dense slides, academic jargon and monotone explanations. Politicians on television often avoid direct answers and retreat into carefully tested statements designed to offend nobody. Graduation speakers frequently offer predictable stories and tired advice. The same pattern continues in business. Internal meetings are filled with data dumps, crowded PowerPoint slides and speakers reading information that the audience can already see. Eventually, the frog assumes the well is the world. Do now: Stop judging your presentation skills only against colleagues. Compare yourself with outstanding professional communicators. Why is persuasion power so important in modern business? Persuasion power is essential because audiences are overwhelmed by information and have endless opportunities to ignore us. Good information alone is no longer enough to gain attention or inspire action. Executives receive emails, instant messages, dashboards, reports, videos, podcasts and social-media content throughout the day. Hybrid work has added even more online meetings and digital distractions. When a speaker begins presenting, the audience may be physically present but mentally elsewhere. They are checking messages, thinking about their next meeting or wondering whether the presentation has any relevance to them. A giant data dump will not solve the problem. Even accurate and valuable information loses impact when it is delivered without structure, emotion or context. Effective presenters combine credible data with storytelling, examples, contrasts and clear recommendations. They explain not only what the numbers are, but why they matter and what the audience should do next. Do now: Before presenting any data, identify the decision, action or change you want that data to support. How can storytelling improve a business presentation? Storytelling makes business information easier to understand, remember and act upon. It gives facts a human context and helps the audience see why the message matters. This does not mean every executive presentation needs a dramatic Hollywood-style narrative. A useful business story can be short and practical. You might describe a customer who nearly left, a project that failed because warning signs were ignored or a team that achieved a breakthrough after changing its approach. The story creates interest, while the supporting data gives the message credibility. Japanese business presentations often emphasise accuracy, detail and risk reduction. American presentations may place more emphasis on energy, confidence and individual recommendations. European and Asia-Pacific organisations vary considerably, but every audience benefits from clarity and relevance. The strongest approach combines the disciplines: solid evidence, cultural awareness, concise structure and a relatable example. Do now: Attach one customer, employee or project example to every major recommendation you make. Where can professionals find examples of great speakers? Professionals can now study outstanding speakers more easily and cheaply than at any previous point in history.The presenting ocean is available through YouTube, TED, podcasts, business associations and professional events. Content marketing has encouraged experts to place their ideas and communication skills on public display. Potential clients can sample a consultant, trainer, author or executive before deciding whether to engage them. Search for skilled speakers in your industry, but do not limit yourself to your own field. A technology executive can learn audience engagement from an educator. A financial specialist can learn storytelling from a documentary presenter. A ...
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    13 分
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