Most people (especially coaches in today’s world) will tell you that *THIS* strategy is what you “NEED” in order to be successful or *THAT* strategy is what will “FINALLY” change the success of your business.

And I’m here to tell you that most of what those people say… is a bunch of BS.

The reality is, there are 5 popular, shiny-object, ever-so-exciting-and-oh-so-promising strategies that, contrary to popular belief, WON’T save your business in 2025 and instead will keep you overwhelmed, overworked, wondering why NONE of them work for you… when the truth is that without the right foundation, they won’t work for ANY small business.

In today’s episode, you’re going to learn:

Why just collecting emails and sending random email campaigns WON’T magically boost sales no matter what people tell you… and what you need to master FIRST so that email marketing ACTUALLY works for you.

How affiliates and brand ambassadors may expose new customers to you and do 50% of the work… but specific parts of your business need to do the remaining 50% of the work so these new customers ACTUALLY get to the finish line and buy.

Why SEO won’t save a website with a subpar marketing experience no matter how much money or keywords you throw at it – and the 3 pieces your website NEEDS to have to turn shoppers into buyers before you even consider SEO a worthwhile project.

How Facebook Ads CAN be used to expand your business… but how they WON’T fix a broken marketing strategy and can instead turn into an expensive bill with no results… and what to focus on instead.

These strategies will only amplify your EXISTING results… so the goal is to increase your EXISTING results before we add fuel to the fire so that you can see ANY sort of impact.

And that’s exactly what we’ll be diving into today.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

In today’s episode, we dive deep into the world of trademarks, an essential - but often misunderstood - part of protecting your brand and your business so that you never get into legal trouble. Because I bet you AREN'T someone who wants to get a little 'ol "cease and desist" letter in the mail, like... ever. Special guest and trademark lawyer Joey Vitale shares common misconceptions about trademarks vs LLCs vs domain names, why you need to protect your brand EARLY and the risks of waiting, how to work through the trademark application process that is notorious for being a little challenging, why so many applications get rejected and how to prevent that from happening to you, how to protect your logo and business name and slogan from copycats, and more.

Joey Vitale is a trademark attorney (also known as a "brand legitimizer") for online entrepreneurs, course creators, and product based businesses. With his law firm and his courses, Joey helps online business owners call legal dibs on their brand name and signature methods so they never have to worry about losing their brand overnight. Joey has helped thousands of entrepreneurs and has spoken all over the country to help business owners stay safe and thriving.

LINKS MENTIONED IN TODAY'S EPISODE
Visit Joey's website at www.indielaw.com
Follow Joey on Instagram @thejoeyvitale

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open

If your focus leading up to Black Friday is “save the date” posts and “don’t forget that our biggest sale of the year is coming up!” announcements, you are making the BIGGEST mistake possible and preventing hundreds, if not thousands, of dollars of sales during the most impactful holiday shopping period of the entire year.

During these next two weeks, your main purpose should not be to PROMOTE your PROMOTION.

Think about it this way: if someone isn’t interested in your product at full price, they won’t care about it even if it’s 80% off during Black Friday no matter HOW many times you tell them that it’s going to be 80% off.

Instead, during these next two weeks, your main purpose is to create a strong sales runway that increases demand and desire of your products NOW so that WHEN you drop the promotion, it is a no brainer for anyone who hasn’t purchased from you YET.

And even better? When you create a strong sales runway now, you’ll get sales NOW and at full price, and ALSO hype up your products for your best Black Friday weekend ever for those who are waiting for the cherry on top.

Tune in to this week’s episode to learn how to prevent this mistake and how to create demand and desirability content for your products so you have your BEST holiday season yet.

LEARN MORE FROM MONICA LITTLE
Website: www.monicalittlecoaching.com
Instagram: @monicalittlecoaching
Join the Product Biz Academy waitlist to be first notified when doors open