In this episode, Jenni Bost, Vice President of Marketing with Radiant Senior Living, and I unpack together the proper use of AI in marketing. The story starts with technology preceding artificial intelligence. She and I both believe in first gathering survey and analytic data to identify the types of marketing that have the biggest impact on sales. This data offers guideposts as to where to focus efforts. We discuss how the right marketing automation and CRM software can further strengthen relationships and success rates with prospects. Then we get right down to the nitty gritty on AI: My general stance is AI is the junior copywriter. It’s the marketer’s responsibility to: 1) give the junior copywriter rich topics and data points to start and 2) polish the junior copywriter’s “cruddy first draft” with additional research, quotes and industry insights. People read people, they don’t want to read robots. And Jenni weighs in from there. Have a listen!

Learn more about Jenni and her team: www.radiantseniorliving.com

Read the about the eBook referenced: https://www.bigbuzzinc.com/download-team-alignment-is-the-secret-to-achieving-higher-marketing-outcomes/

Learn more about the marketing automation referenced: www.activedemand.com