Transforming Barbie

Executive vice president and chief brand officer of Mattel, Lisa McKnight is credited with leading the transformation of the Barbie brand. Under her leadership, Barbie became the number one global toy property in 2020 and 2021, and she redefined Barbie’s global social mission with the launch of the Dream Gap Project in 2018, a multi-year initiative which has positively impacted over 25 million girls.

In this conversation with Steve Goldbach, leader of Deloitte’s sustainability practice in the US, and Des Dearlove, co-founder of Thinkers50, Lisa explains what drew her to the world of toys, why the Barbie brand had fallen out of touch with its market, and how she and her team tackled the challenge of making Barbie relevant again.

Find out more about the importance of brands being consumer-centric and staying connected to culture, how Mattel overcame corporate reservations in the making of the Barbie movie, and why you need to get comfortable with being uncomfortable when making decisions.

This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

Recorded Live at Climate Week, New York

Paul Polman is a business leader, campaigner, and co-author (with Andrew Winston) of Net Positive: How Courageous Companies Thrive By Giving More Than They Take, a Financial Times Business Book of the Year. Together with Andrew, Paul is ranked #3 on the Thinkers50 Ranking.

As CEO of Unilever (2009-2019), Paul demonstrated that business can profit through purpose, delivering shareholder returns of 290% while the company consistently ranked 1st in the world for sustainability. Today he works across a range of organisations to deliver the UN Sustainable Development Goals, which he helped develop.

In New York for the 2024 Climate Week, Paul sat down with Thinkers50 co-founder, Des Dearlove, and Steve Goldbach, head of Deloitte’s Sustainability Practice in the US, to discuss how business can be a force for good, what it means to be ‘net positive,’ and how to develop the next generation of leaders.

He identified a fundamental moral vacuum in our current approach to global challenges and emphasised that addressing this void requires more than systemic reforms – it demands a profound transformation in how we think and lead. A new leadership mindset is called for, he argues; one that focuses on restorative, reparative, and regenerative practices and places cooperation above competition.

This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.

The Courage to be Net Positive

Andrew Winston is one of the most widely read writers and thinkers on sustainable business. His books on sustainability strategy include Green to Gold, The Big Pivot, and most recently, Net Positive: How Courageous Companies Thrive by Giving More Than They Take, which he co-authored with Paul Polman, former CEO of Unilever.

Andrew and Paul are ranked #3 in the Thinkers50 Ranking of top management thinkers and Net Positive featured on the Thinkers50 Best New Management Booklist in 2022.

In this Provocateurs podcast, Andrew joins Thinkers50 co-founder, Des Dearlove, and Kulleni Gebreyes, Deloitte US Consulting Life Sciences and Healthcare Industry Leader and US Chief Equity Officer. They address how leaders can stand up for their social and environmental values and overcome resistance from within and without their organisation.

How can a business become ‘net positive’ – one that thrives and profits by solving the world’s problems, not creating them? How do you align purpose and profit? Why are companies often expected to prove immediate ROI for sustainability initiatives and not others? Find out more about the prevalence of ‘green hushing,’ the positive impact of collective courage, and how younger millennials are driving change in corporate behaviour.

This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.