• The Psychology of Branding: Emotion, Balance, and Storytelling with Skylar Sustin

  • 2025/01/29
  • 再生時間： 35 分
  • ポッドキャスト

The Psychology of Branding: Emotion, Balance, and Storytelling with Skylar Sustin

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  • In this episode, I’m joined by Skylar Sustin, a branding and web design expert with a unique approach rooted in brand psychology. Skylar’s journey from being a coach to building a thriving web design business is filled with insights about the emotional connections we create with our audiences and the power of storytelling in branding. We talk about how brand psychology helps businesses connect deeply with their ideal clients by focusing on emotions, desires, and pain points. She shares practical tips for designing brands and websites that not only look good but also elicit trust, ease, and connection. This episode is perfect for entrepreneurs, coaches, and creators who want to: - Build a brand that resonates with their ideal clients - Navigate the balance between relatability and authority - Avoid common pitfalls like over-niching or trying to appeal to everyone Skylar also discusses the impact of AI on design, its limitations in conveying emotion, and why human connection will always be essential in creating meaningful branding experiences. Where to Find Skylar: - Instagram: @skylarsustin - Website: https://www.skylarsustin.com/ *Loved this episode?* Let’s continue the conversation! DM Skylar or me with your thoughts or questions about branding and storytelling. Share this episode with someone who’s ready to take their brand to the next level, and don’t forget to leave a review—your support means the world! Learn more about your ad choices. Visit megaphone.fm/adchoices
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あらすじ・解説

In this episode, I’m joined by Skylar Sustin, a branding and web design expert with a unique approach rooted in brand psychology. Skylar’s journey from being a coach to building a thriving web design business is filled with insights about the emotional connections we create with our audiences and the power of storytelling in branding. We talk about how brand psychology helps businesses connect deeply with their ideal clients by focusing on emotions, desires, and pain points. She shares practical tips for designing brands and websites that not only look good but also elicit trust, ease, and connection. This episode is perfect for entrepreneurs, coaches, and creators who want to: - Build a brand that resonates with their ideal clients - Navigate the balance between relatability and authority - Avoid common pitfalls like over-niching or trying to appeal to everyone Skylar also discusses the impact of AI on design, its limitations in conveying emotion, and why human connection will always be essential in creating meaningful branding experiences. Where to Find Skylar: - Instagram: @skylarsustin - Website: https://www.skylarsustin.com/ *Loved this episode?* Let’s continue the conversation! DM Skylar or me with your thoughts or questions about branding and storytelling. Share this episode with someone who’s ready to take their brand to the next level, and don’t forget to leave a review—your support means the world! Learn more about your ad choices. Visit megaphone.fm/adchoices
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