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In the latest episode of The FML Podcast, Host Shameer Sachdev sits down with Michael Treacy, Head of Marketing at OpenPayd to explore the real difference between growth and marketing when it comes to fintechs.

Michael Treacy has spent the last 8+ years of his career working across the fintech space using his full-stack marketing expertise specialising in the B2B space, Michael has led high performing growth and marketing teams in every environment, from early-stage startups all the way up to global scale-ups.

Join them as they dive into Michael’s first hand experience when it comes to growing fintechs.

They cover:

👉 The comeback of event marketing

👉 The relevancy of ABM tactics for fintechs

👉 How to get buy-in from senior stakeholders

👉 The foundations of attribution

👉 The effects of brand marketing

👉 Scaling activities and launching into new territories

👉Aligning product and marketing

👉The Marketing and Sales Dilemma

If you’re interested in growing your fintech or need some growth marketing tips, tune in to this episode of The FML Podcast and get inspired.

Subscribe here: www.thefmlpodcast.com

And connect with Michael here:

👉 LinkedIn: www.linkedin.com/in/mikeytreacy

👉 Twitter: twitter.com/mptreacy

👉 Website: https://www.openpayd.com

About the show

The FML Podcast is brought to you by Growth Gorilla, a show about everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode.

On behalf of the team here at Growth Gorilla, thanks for listening!