• 🏠 From Real Estate Success to Rock Bottom: Michael Russell spent 30 years in real estate, owning a successful Century 21 franchise. He witnessed both booming markets and devastating downturns, losing everything—homes, business, marriage—during the 2008 crash.
• 💔 The Emotional Toll of Foreclosures: Mike recalls handling thousands of foreclosures for banks like Fannie Mae and Bank of America. Witnessing over 200 physical lockouts left a lasting emotional impact, motivating him to shift toward compassionate solutions.
• 🤝 Founding Hope for Hardship: Out of personal bankruptcy and deep regret, Mike founded Hope for Hardship—a nonprofit that helps homeowners avoid foreclosure. His mission: offer assistance with mortgage relief, application navigation, and negotiation with banks—completely free.
• 📈 Understanding Foreclosure: Mike explains that foreclosure is the bank reclaiming property as collateral for unpaid debt. It begins with a “Soldier and Sailors” notice and escalates through public filings, legal proceedings, and eventual auction.
• 📆 Timeline & Urgency: The process can unfold over 60-100+ days. But many delay action due to fear, denial, or misinformation. Mike emphasizes the first 45-day window after the initial notice is critical for intervention.
• 🔍 Options to Avoid Foreclosure:
• Reinstatement: Pay back all owed amounts at once (rarely feasible).
• Loan Modification: Often not favorable due to today's higher interest rates.
• Partial Claim Mortgage (for FHA loans): Outstanding balances are moved to a no-interest second mortgage, preserving the original low interest rate.
• Short Sale: Selling for less than owed, now rare due to high market values.
• ⚖️ Your Rights & Legal Protections:
• Right to Cure Notice: Typically gives 90-120 days to fix the issue.
• Federal Bankruptcy: Chapter 13 can pause foreclosure but comes with long-term risks.
• Attorney General Support (in some states): Can delay auctions with proof of sale.
• 📉 Why Bankruptcy Is a Last Resort: Mike shares from personal experience—filing bankruptcy led to a 7-year struggle. He urges exploring all other options before considering it.
• 📞 Importance of Communication: Mike emphasizes: “The bank is not going to chase you—it’s your job to chase the bank.” Proactive contact can halt foreclosure and open up relief options.
• 🛠️ How Hope for Hardship Helps:
• Assists with preparing complete, bank-accepted assistance applications.
• Maintains consistent 3-day follow-ups with lenders.
• Helps clients keep homes, secure trial payment plans, or transition to better options.
• 💬 Healing Through Helping: For Mike, helping others navigate foreclosure is both personal healing and purpose. His goal is to transform from being a “negative inflection point” in people's lives to becoming the reason for their fresh start.

• 200+ lockouts witnessed: Deep emotional exposure to the pain of foreclosure.
• 30-year career: Mike combines experience and empathy to guide clients.
• 70%+ success rate: In helping clients stay in their homes through Hope for Hardship.
• 2.875% mortgage example: Shows why saving low-interest loans is vital.
• $190,000 in equity: One client who hadn’t paid in 3 years still cashed out thanks to appreciation.

• 🎙️ Meet Tiffany Tucker: Jerome Lewis introduces Tiffany Tucker—an associate broker in New Orleans and founder of Confidence to Close, a coaching program helping agents master outbound sales. Her mission is to help agents build confidence, especially in cold calling and closing.
• ✂️ From Salon Owner to Real Estate Boss: Tiffany transitioned from an 18-year salon business to real estate just before COVID. Motivated by the desire to break income ceilings, she dove into real estate, inspired by her cousin’s license journey.
• 💪 Fear as Fuel: Tiffany reframes fear as a tool to drive action. She teaches that confidence isn’t the absence of fear—it’s doing it anyway. Confidence comes from repetition and doing things despite discomfort.
• 📞 Outbound Prospecting is Non-Negotiable: Tiffany believes cold calling is essential for real estate agents. Her method? Don’t overthink—just pick up the phone and dial. Outcome-based thinking kills momentum.
• 🗣️ Selflessness in Sales: Tiffany calls out agents who avoid outreach as selfish, reminding them that even a new agent knows more than the general public. Holding back your expertise robs others of help.
• 👩‍🦰 Women in Real Estate – Own Your Femininity: Tiffany started Women’s Wednesdays, a 7:00 AM meeting space where women are encouraged to pursue their goals without abandoning their femininity. She proudly embraces pink as a symbol of grace, strength, and ambition.
• 💬 Graceful Directness: Tiffany teaches that being direct doesn’t mean being harsh. Tone and timing matter. When done right, directness builds trust, clarity, and confidence—in both the agent and the client.
• 🗣️ Scripts vs. Sincerity: While others rely on elaborate sales scripts, Tiffany teaches agents to ask direct questions and get to the point. "Just ask for the appointment." This style helps clients make informed decisions faster.
• 📘 Confidence to Close – The Book & Program: Tiffany is working on her book and coaching program under the same title. The book was initially due in March but is now publicly committed to being completed by June 17.
• 🎯 Coaching Emphasis – Confidence Over Templates: Her curriculum includes mastering the listing presentation—not just reading from templates, but speaking with conviction. Confidence is what converts.

• 18 years in salon ownership: Tiffany built a successful career before real estate.
• 3-month book deadline extension: From March to June 17, showing public accountability.
• 15+ direct coaching concepts: Including tone control, confidence building, and closing skills.
• 7:00 AM weekly sessions: Women’s Wednesdays start early to empower with consistency.

• 🏠 Meet Joel Miller – 45+ Years of Wisdom: Joel Miller, author and real estate investor since 1978, shares his journey from mobile DJ to owning rental properties, flipping homes, and becoming a hard money lender. His book Build Real Estate Wealth is a 460+ page reference manual packed with 150+ checklists and practical strategies for beginners and experienced investors alike.
• 📘 Why He Wrote the Book: Joel aims to empower readers who think real estate isn't for them—either because they’re too busy, afraid of "toilets and tenants," or just unsure where to start. The book walks through every step from mindset to tax strategy.
• 🧠 Mindset Matters: The biggest hurdle? Thinking you need to know everything before getting started. Joel encourages early action: education removes fear, and progress is made in motion—not perfection.
• 🔧 Tenants vs. Property Management: He distinguishes between tenant management (communication, selection, lease handling) and property maintenance (repairs, contractors). You don’t need to do everything yourself—just know who to call.
• 📉 The ‘IDEAL’ Formula for Real Estate:
• I – Income
• D – Depreciation
• E – Equity growth
• A – Appreciation
• L – Leverage
• This is Joel’s nutshell summary of why real estate is a powerful investment vehicle.
• 📑 Tactical Depth: The book includes checklists for everything—from tenant screening to negotiation tools, financial statements, due diligence, and even literal hand tools needed for basic property work.
• 💼 Hard Money Lending & Mentorship: Though Joel doesn’t offer formal coaching, he mentors local investors through deal walkthroughs and classes. He’s deeply active in landlord associations and teaches Landlord 101 and 201.
• 💡 Tax Advantages of Rentals:
• Depreciation (non-cash write-offs)
• Income isn’t subject to self-employment tax
• Capital gains advantages
• 1031 exchange deferrals
• Step-up basis at inheritance = generational tax shelter
• 🧭 Access & Action: Joel encourages action over analysis-paralysis. Instead of chasing seminar after seminar, buy the book, network locally, and start doing.
• ✨ Legacy of Contribution: Joel’s focus now is providing value—locally through teaching, and nationally through the book. It’s his exclamation mark on a career that’s built wealth, shared wisdom, and changed lives.

• 460+ pages in Build Real Estate Wealth
• 150+ checklists covering every stage of the journey
• 45+ years in real estate
• 100+ house flips since 1991
• 35 years as a mobile DJ alongside his investing career
• 4 social media platforms where Joel shares content: Facebook, Instagram, LinkedIn, X

• 🎯 What is the FACTS System?
• Jerome Lewis introduces the Fast Action Client Attraction Strategy (FACTS) — a proven 12-step system designed to help entrepreneurs, especially real estate professionals, attract clients, build authority, and implement effective marketing strategies fast.

1. 🧠 Step 1 - Know Your Audience: Identify your ideal customer and create a detailed avatar. Understand their language, pain points, and desires. This foundational step informs everything else in your marketing.
2. 📚 Step 2 - Lead Attraction Magnet: Develop a lead magnet using the “Truth Method.” Options include books (the top recommendation), checklists, free reports, videos, or eBooks. The book is emphasized as the most powerful due to its long-term value and authority-building effect.
3. 📢 Step 3 - Ads and Outreach: Use Google, Facebook, or YouTube ads to reach new audiences. This is key when starting with no following. Your ad strategy must reflect your avatar's pain points and desires.
4. ✍️ Step 4 - Main Sales Letter/Copy: Write clear sales copy that tells people exactly what action to take. Be specific and intentional in your calls to action—don’t leave people guessing.
5. 🌐 Step 5 - Landing Page & Congratulations Email: Use distraction-free landing pages to convert better than platforms like Amazon. Replace “thank you” emails with “congratulations” messages to establish authority and celebrate client decisions.
6. 📬 Step 6 - Follow-Up System: Develop a robust follow-up strategy. Jerome’s favorite? A monthly physical newsletter via direct mail. This creates differentiation and top-of-mind awareness in a crowded digital world.
7. 🎁 Step 7 - Impressions That Stick: Deliver a “Shock & Awe” package—a professionally designed welcome box with books, planners, gifts, newsletters, etc. Start simple; version one is better than none.
8. 📦 Step 8 - Placement in Customer Journey: Use the package at various stages: beginning, middle, or end of the client journey. It enhances relationships and positions you as a premium service provider.
9. ✏️ Step 9 - Newsletter Strategy: Reiterate the importance of consistent newsletters. Regular communication builds trust, educates clients, and retains attention over time.
10. 🧾 Step 10 - Sales Script: Maintain structured conversations using sales scripts. Scripts keep calls focused and effective without sounding robotic.
11. 🛠️ Steps 11 & 12 - Custom Strategy Sessions: Tailor strategy sessions based on client needs—whether it’s goal-setting, launching a podcast, or creating a curriculum. These flexible sessions ensure support is highly personalized.
12. 💡 Final Takeaway: Don’t wait for perfection. Start with what you have. Even Jerome’s first welcome package was a basic envelope. Just implement and improve over time.

• 12-Step System: FACTS provides a structured roadmap from idea to implementation.
• 2X Emphasis on Newsletters: Highlighted twice to stress long-term impact.
• 3 Custom Coaching Cases: Podcasting, coaching curriculum, and goal-setting are just a few ways FACTS adapts to individual client goals.

• 🎙️ Introduction to Dr. Bonnie Juul: Jerome Lewis hosts Dr. Bonnie Juul, a chiropractor and wellness expert with advanced training in nutrition, emotional healing, and muscle response testing. Dr. Juul shares her journey from academia to alternative health, driven by her own health challenges.
• 🌟 Alternative Health Approach: Dr. Juul explains her transition to alternative health after facing vaccine-related health issues. She introduces muscle response testing, a natural biofeedback method for assessing the body’s needs and responses.
• 🏥 Connecting Health and Productivity: Dr. Juul emphasizes that achieving optimal health directly impacts focus, energy, and success in business. She advocates for addressing anxiety, low energy, and other health concerns to improve performance in entrepreneurship.
• 💼 Understanding the Ideal Avatar: Dr. Juul shares how she identified her ideal client by reflecting on her own journey. She defines her avatar as Christian women with a strong sense of purpose and discusses the benefits of narrowing focus to attract the right clients.
• 📘 Books and Educational Tools: Dr. Juul highlights her trilogy of books, which provide insights into health, muscle response testing, and manifestation. She explains how these tools help readers achieve independence in health and decision-making.
• 💡 The Power of Psychographics in Marketing: The discussion delves into understanding the psychographics of an audience—how they think, feel, and make decisions. Dr. Juul encourages using clients’ language to build rapport and tailor solutions.
• 🛠️ Coaching and Marketing: Dr. Juul reflects on how coaching transformed her approach to marketing, enabling her to shift from emphasizing credentials to focusing on clients’ needs and desired outcomes.

• 20 Years of Recovery: Dr. Juul’s personal health journey spanned two decades, driving her expertise in alternative health.
• 3 Key Books: Her works cover health, intuition, and manifestation, offering practical tools for personal growth and wellness.
• 3 Types of Stress Reduction: Dr. Juul’s strategies combine physical, emotional, and nutritional approaches to holistic health.

--

🌟 Are you struggling to grow your real estate business and find steady clients? 😫 You’re not alone.

Many real estate entrepreneurs face the same challenges. But there’s a solution that works.

Introducing the 🔥 Real Estate Marketing Implementation Book 🔥 – your guide to growing your business and getting steady clients.

In this book, you’ll learn how to:

👉 Create a marketing plan that actually works

👉 Attract the right clients and keep them

👉 Get results fast and stay on track

👉 Get support and accountability to reach your goals

Ready to grow your business? Get your copy now!

🎁 Order today at 👉 https://REmarketingBook.com 👈 and join our exclusive Facebook group for extra help.

Don’t let challenges hold you back. It’s time to succeed in real estate! 🚀💥

PS: ⭐ Act fast—this offer won’t last! Order now before it’s too late! ⏰✨

Time Interval: 00:00:00 - 00:13:38

• 🎙️ Introduction to Case Study: Jerome Lewis presents a case study featuring Stephanie Smith, showcasing how her real estate expertise was transformed into a comprehensive digital product.
• 📘 From Blank Page to Digital Product: Stephanie started with no digital assets or clear direction. Through Jerome’s guidance, she developed:
• An ebook titled How Not to Flop Your Flip.
• An online course sharing insights from her rehab and flip projects.
• A coaching program to mentor aspiring real estate investors.
• 💼 Marketing Implementation Coaching: Stephanie received one-on-one coaching to:
• Develop her ebook and course content.
• Design marketing funnels for selling her digital products.
• Build email campaigns and other marketing assets.
• 🌟 Additional Achievements: Beyond digital products, Jerome facilitated speaking engagements for Stephanie, enhancing her authority in the real estate industry and expanding her audience.
• 🛠️ Testimonial from Stephanie: Stephanie credited Jerome as a “lifesaver,” helping her organize her knowledge into a profitable format. She highlighted his role in holding her accountable and providing the structure to complete her ebook and online funnel.

• 3 Months: Time it took Stephanie to launch her first ebook and accompanying funnel.
• Multiple Digital Assets: Including an ebook, an online course, and marketing campaigns.
• 2 Speaking Engagements: Stephanie gained additional visibility and credibility in her field.

--

🌟 Are you struggling to grow your real estate business and find steady clients? 😫 You’re not alone.

Many real estate entrepreneurs face the same challenges. But there’s a solution that works.

Introducing the 🔥 Real Estate Marketing Implementation Book 🔥 – your guide to growing your business and getting steady clients.

In this book, you’ll learn how to:

👉 Create a marketing plan that actually works

👉 Attract the right clients and keep them

👉 Get results fast and stay on track

👉 Get support and accountability to reach your goals

Ready to grow your business? Get your copy now!

🎁 Order today at 👉 https://REmarketingBook.com 👈 and join our exclusive Facebook group for extra help.

Don’t let challenges hold you back. It’s time to succeed in real estate! 🚀💥

PS: ⭐ Act fast—this offer won’t last! Order now before it’s too late! ⏰✨

• 🎙️ Introduction to Frank Iglesias: Jerome Lewis hosts Frank Iglesias, a seasoned real estate entrepreneur with experience spanning wholesaling, fix-and-flip, rentals, and new construction across multiple states. Frank’s journey began in IT before transitioning into real estate in 2008.
• 🏢 The Shift to Real Estate: Frank shares how an email invitation to a Rich Dad, Poor Dad seminar in 2008 ignited his interest in real estate. He highlights his journey from skepticism to action-taking, buying his first property in early 2009.
• 💼 Coaching and Accountability: Frank emphasizes the importance of coaching in real estate, recounting how not having a coach in his early years led to mistakes. He credits coaching with guiding him to success and helping him mitigate risks.
• 🌟 Lessons from Experience: Frank provides insights into navigating unpredictable markets, focusing on the importance of controlling emotions, taking calculated risks, and avoiding analysis paralysis. His advice: action is crucial, even amidst uncertainties.
• 🛠️ Specialized Strategies: Frank discusses his experience with new construction, outlining the differences from flipping and the challenges of entering a niche market. He highlights the value of adaptability and learning from past successes and failures.
• 🎧 Podcast and Outreach: Frank hosts the podcast What Worked for You, where he interviews entrepreneurs to uncover their unique paths to success, sharing lessons and inspiring others.

• 2008 Market Entry: Frank’s career began amidst the foreclosure crisis, providing him unique insights into market dynamics.
• 15 Years in Real Estate: His career has spanned over a decade, allowing him to witness and adapt to multiple market changes.
• 100+ Deals: Frank’s extensive experience across different strategies equips him with deep expertise in real estate investing.

--

🌟 Are you struggling to grow your real estate business and find steady clients? 😫 You’re not alone.

Many real estate entrepreneurs face the same challenges. But there’s a solution that works.

Introducing the 🔥 Real Estate Marketing Implementation Book 🔥 – your guide to growing your business and getting steady clients.

In this book, you’ll learn how to:

👉 Create a marketing plan that actually works

👉 Attract the right clients and keep them

👉 Get results fast and stay on track

👉 Get support and accountability to reach your goals

Ready to grow your business? Get your copy now!

🎁 Order today at 👉 https://REmarketingBook.com 👈 and join our exclusive Facebook group for extra help.

Don’t let challenges hold you back. It’s time to succeed in real estate! 🚀💥

PS: ⭐ Act fast—this offer won’t last! Order now before it’s too late! ⏰✨

Time Interval: 00:00:00 - 00:26:31

• 🎙️ Introduction: Jerome Lewis hosts George Roberts on The Real Estate Marketing Podcast. George, an author, investor, and data scientist, shares his expertise on passive investing and financial independence.
• 📘 Author Spotlight: George discusses his book, Passionate Living Through Passive Investing. He emphasizes the importance of building wealth through passive strategies, enabling people to focus on their passions rather than the daily grind.
• 🏢 Active and Passive Investing: As a seasoned investor, George owns over 550 multifamily units actively and 600 units passively. He advocates for blending active and passive strategies to maximize returns and balance work-life priorities.
• 💼 Continuous Improvement: George highlights the iterative process of writing and refining his book, emphasizing the principle of "Version 1 beats Version None." He adapted his content based on feedback and focused on delivering actionable insights.
• 🌟 Target Audience: The book is geared toward entrepreneurs and professionals looking to diversify investments, achieve financial independence, or explore alternatives to traditional stock market investments.
• 📈 Benefits of Passive Investing: George explains the peace of mind, diversification, and learning opportunities passive investments offer. By partnering with trusted operators, investors can benefit from expertise while minimizing direct management involvement.
• 🛠️ Education for Investors: George's book demystifies key concepts like private placement memorandums (PPMs) and syndications. It serves as a guide to help readers navigate legal jargon and make informed decisions in private equity and real estate investments.

• 550 Active Units: George actively manages a portfolio of multifamily properties.
• 600 Passive Units: His passive investments further diversify his portfolio and income streams.
• Multiple Asset Classes: George’s investments span multifamily, car washes, and early-stage companies, showcasing his expertise in diversification.

--

🌟 Are you struggling to grow your real estate business and find steady clients? 😫 You’re not alone.

Many real estate entrepreneurs face the same challenges. But there’s a solution that works.

Introducing the 🔥 Real Estate Marketing Implementation Book 🔥 – your guide to growing your business and getting steady clients.

In this book, you’ll learn how to:

👉 Create a marketing plan that actually works

👉 Attract the right clients and keep them

👉 Get results fast and stay on track

👉 Get support and accountability to reach your goals

Ready to grow your business? Get your copy now!

🎁 Order today at 👉 https://REmarketingBook.com 👈 and join our exclusive Facebook group for extra help.

Don’t let challenges hold you back. It’s time to succeed in real estate! 🚀💥

PS: ⭐ Act fast—this offer won’t last! Order now before it’s too late! ⏰✨