LISTEN: We close out Season 4 of The Real Look with special guest Brad Davis from Keller Williams Greater Seattle. Brad shares his two decades of industry experience, from ‘sink or swim’ in the Great Recession to learning to lean into leverage during challenging times. A $20 Million+ producer, Brad has mastered a culture of caring, remaining steady, and enforcing a ‘no drama’ policy to attract a breadth of clients navigating divorces, senior relocations, and everything in between. Plus, we’ll get into his B2B and B2C lead gen strategies!

LISTEN: We’ve got a unicorn in the studio today! Megan Anderson with KW Premier Partners in Vancouver, Washington. 3.5 years ago she jumpstarted her career in real estate practically overnight and went ‘all-in’. We’re talking KW systems and models, MAPS training and coaching, joining the KW Real Estate Planners community, and leaning on allied partners. Megan exudes commitment and care for every challenge she takes on. Her results, despite the changing market, have been on an upward trajectory ever since she dove in. Really, how many of us can say the same?

The latest inflation data ups the odds of a December Fed rate cut, while Move transfers ‘fake leads’ lawsuit to federal court. Plus, HousingWire debunks the social media myth: Wall Street investors are NOT buying up a bunch of homes.

LISTEN: Today we’re joined by Christina Zimmerman with KW Western Realty in Bellingham, Washington. After selling 24 homes her first year in the business, Christina hit the ground running a decade ago building her brokerage in Florida while also relocating to Whidbey Island to launch her current real estate biz, fulfilling her passion of serving the military community. She gives us ‘the real look’ at her step-by-step winning system of hosting client events and giveaways, plus her journey in doorknocking! Christina leads with heart and intention - and it shows.

Mortgage rates fall on jobs week data, so where do we stand in the economic cycle? Meanwhile, Fannie Mae forecasts dramatic downward revisions for 2025 home sales.

LISTEN: What an incredible treat to welcome Jacqueline Smith as today’s guest from Keller Williams Premier Partners in Vancouver, Washington. Jacqueline hit the ground running selling 52 homes in her first year in the business, and she’s truly become a student of the model. From finding success through coaching, to building her team in a big way, and now chasing fulfillment in growing leaders, her journey is one we can all learn from. Plus! She shares her four sources of lead gen: FSBOs, Expireds, Open Houses, and Sphere.

Compass announces plans to acquire @properties and Christie's International Real Estate in their first major move into the global market. Meanwhile, landmark NAR commission settlement faces its first appeal, and we look at how migration is dividing the housing market in two.

LISTEN: What a treat to welcome Marilyn Richesin from Keller Williams Greater 360 in Kistap County, Washington. She had to completely rebuild her business across the country…during a pandemic…with no sphere! And boy did she rise to the challenge. Marilyn has become the safe harbor for her military clients, serving as their ‘boots on the ground’ for home purchases - sometimes, sight unseen! There’s a lot of trust built in with the community she’s helping. Her business is made even stronger by staying connected to her sphere through social media, fostering agent-to-agent relationships, and leaning into systems and leverage. There’s a lot to learn from Marilyn’s journey!