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The Real Reason Your Offer Isn't Working – PTC 512
- 2024/09/29
- 再生時間： 32 分
- ポッドキャスト
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あらすじ・解説
WHY AN OFFER DOESN'T CONVERT Dumping time and energy into a podcast that does nothing to grow your business does not make good, financial sense. The offer you present on your podcast needs to inspire people to take action. If people are't taking action, it's not your offer. It's who you're being while you're making the offer. The solution is about your authority, not your podcast. [Podcast Launch Workshop Details HERE.] MY JOURNEY INTO PODCASTING I came to podcasting from radio. My radio career started in 1988. I began coaching on-air talent and programming radio stations in 1995. In 2009, I discovered podcasting and began helping podcasters in 2012. I love podcasting. But it isn't about podcasting. It's about authority and relationships. The selling process is 40% rapport and relationships. If you want to get your audience to take action, you are selling. OFFER WITH ORIGIN Consider Gary Vaynerchuk or Russell Brunson or Brendon Burchard. Do they have podcasts? Yes. But they also have YouTube channels, websites, email lists, and a variety of other content platforms. It isn't about the platform. This is about creating relationships. If you follow them, you know a lot about each of these guys. Gary is from Belarus. He collected baseball cards growing up, hated school, and worked in his father's liquor store. Gary originally started Wine Library TV and eventually wrote "Crush It". He's all about the hustle. Russell was a wrestler and lives in Boise. It all started with his potato gun. Brendon grew up in Montana. Went through a bad breakup before getting in his car wreck. You know their origin stories, and it builds rapport. Can you see how your podcast can help you build relationships with your audience? It isn't about the offer. They each have a variety of offers. This is about know, like and trust. Relationships. YOUR OFFER WITH AUTHORITY Attract your clients with your personality rather than chasing them with your ads. When you speak people listen because you're an authority and you have influence. Your offer isn't the secret to your success. This is about positioning you as the “go to” expert in your niche. Do you ever feel like you have an incredible message to share, but no one is listening? You haven't established authority yet. When you become the authority, you are well-known and sought-after. People seek you out. Would you rather chase your leads or have them come to you? As an authority, you build a loyal fan base full of paying customers. Not only do people pay you often, they refer you to others. Leads creating more leads. Don't be a product looking for a buyer. It's not the offer Be a leader helping clients achieve their goals. YOUR OFFER WITH PERSONALITY Become an influential authority by infusing you and your story into every episode. Many podcasters tell me they don't have a big personality. And, that's ok. You don't need a big personality. You just need an authentic personality. Everyone has a personality and can be a storyteller. This is a process I have refined since 1988. I've been successfully teaching people how to do it since 1995. Over the years I have built and activated huge audiences. I build influencers. When you know your "why", your what becomes more impactful. This is how you develop an effective offer. You struggle to get clients, because you're spending your time chasing clients with your offer rather than attracting them with your personality. IT ISN'T YOUR FUNNEL Your problem isn't your offer funnel. It's you. Put in the time to build relationships. Once the well starts producing water, it will continue to flow with ease. Attract people with who you are. You will attract clients with your personality by building relationships. People do business with those they know, like and trust. That's the definition of rapport. Stories build relationships. The podcast is just the vehicle. It is secondary to your story. The key to your success is your authority and influence. The name of the game for an offer that converts is authority. Do you want to keep chasing clients or are you ready to stand out as the well-known authority who attracts clients into your world? You can be a personality. Just understand it's a journey, not 6 steps to success. YOUR SECRET WEAPON I'm not your only solution. But, I am your secret weapon. You can learn podcasting from a million different YouTube videos. But none of them have the experience I do. It's not just my years of experience. It is my track record. I'm best in class. Here are a few examples: Name: TaVona Denise Podcast:Conversations With TaVona Denise Result:I recently used an episode to promote a summit I hosted. I believe the reason the summit was such a big success, was because I used the podcast to promote it. Testimonial: What I love most about working with Erik is how organized he is. This wasn’t a haphazard, thrown-together coaching program. He showed me things in a step-by-step format. He gave me things to do before each call. He...