• The Responsible Marketing Podcast

  • 著者: Jo Long
  • ポッドキャスト

The Responsible Marketing Podcast

著者: Jo Long
  • サマリー

  • Welcome to The Responsible Marketing Podcast, where we discuss marketing, sustainability, and how we can all help organisations become more responsible.

    Your host is Jo Long, a marketing strategist and consultant with a career spanning corporate, small & medium businesses, and self-employment incorporating marketing and commercial in various guises and now flying the flag for a more sustainable and kinder future.


    © 2024 The Responsible Marketing Podcast
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あらすじ・解説

Welcome to The Responsible Marketing Podcast, where we discuss marketing, sustainability, and how we can all help organisations become more responsible.

Your host is Jo Long, a marketing strategist and consultant with a career spanning corporate, small & medium businesses, and self-employment incorporating marketing and commercial in various guises and now flying the flag for a more sustainable and kinder future.


© 2024 The Responsible Marketing Podcast
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  • S1, Episode 7: Rachel Tweddle, TCR The Hub Barnard Castle
    2024/12/24

    In this final episode of Season 1, I talk with Rachel Tweddle, CEO of TCR The Hub, a charity based in Barnard Castle whose vision is to develop the local community positively and creatively.

    Rachel, head of the organisation, has the unwavering support of a phenomenal team of both paid and voluntary workers, bringing new ideas, support, and a trustworthy, honest, non-judgmental, and fully inclusive culture approach to Teesdale and the surrounding area.

    Known for their funded community work, TCR The Hub has had to adapt to the changing funding landscape and bring new initiatives to ensure their longevity, continued delivery for the community and a holistic and diverse offering working in collaboration with a number of other local organisations across the northeast of England.

    Rachel and I discuss:

    💷 the challenges of the charity sector regarding financial stability and how politics can affect what can be delivered to communities.

    🤝 how networks and collaboration are vital for enterprise.

    ‼️ how commercial revenue streams have become so important for the charity sector and the priorities of marketing to support these commercial revenue streams.

    📡 and how communication, values and culture are absolutely key to success.

    You can help support this fabulous community-led charity by booking events, facilities and meetings at the venue and know that you and your organisations are 'giving back' to this vibrant local community (and contribute to your own Social Impact and Responsibility 😀).

    Shout out to Jonny (master of outdoor activities and all-around good egg!) and his cameo role in the YouTube recording 👏🏻, as well as local community collaborators The Witham, Nobia & Sons and House of Tutor).

    You can find out more about TCR The Hub on their website, Facebook and Instagram.

    Thanks for listening!

    You can find me here:

    Website

    LinkedIn


    "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

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    41 分
  • S1, Episode 6: Paul Lancaster, UK Start Up Week and PlatformNE
    2024/12/10

    In this episode I talk with Paul Lancaster, Business Startup and Growth Consultant, founder and event producer of UK Start Up Week and PlatformNE, offering practical, actionable advice and exposure for business growth and development.

    Paul is an incredible business owner and connector of businesses, as well as an avid champion of the northeast of England.

    Paul offers free weekly events through PlatformNE in Sunderland and Newcastle, as well as the now infamous UK Start Up Week, 5 days jam-packed with advice, speakers, and connections for startups and growth organisations.

    Paul and I discuss:

    📈 how adding and sharing value is paramount in creating sustainability and longevity in a business.

    💡 the current challenges of social media and some golden nuggets on how to make your marketing deliver.

    ♻️ what sustainability means at different levels within the current business landscape and whether it's obvious what we should be doing.

    ⚔️ and whether Paul is a real Lord...

    You can find out more about Paul on LinkedIn, Instagram, and X (formerly Twitter), and find information about PlatformNE and UK Start Up Week on these socials:

    PlatformNE - Facebook, X (formerly Twitter), LinkedIn.
    UK Start Up Week - Website, Facebook, Eventbrite, X (formerly Twitter), Instagram and LinkedIn.

    And huge thanks to Flok, in Middlesborough, for allowing the use of the fabulous podcast studio for this episode.

    Thanks for listening!

    You can find me here:

    Website

    LinkedIn


    "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

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    1 時間 2 分
  • S1, Episode 5: Niall McKay-Mount, Screaming Chimp Chilli Sauce Ltd.
    2024/11/26

    My guest on this episode is Niall, the compelling founder of Screaming Chimp Chilli Sauce Ltd., based in County Durham.

    Since 2015, Niall has been producing and diversifying his award-winning range of chilli sauces, mayonnaise, chutney, and oils, made with natural ingredients and responsibly sourced materials, to an ever growing and demanding customer base, in the north-east of England, across the UK and overseas.

    Niall and I discuss:

    🌶️ how the business started and how it has changed over the almost ten years of business,

    📈 the challenges of growth in business and dealing with large distributors and legislation like Natasha's Law,

    ☯️ Niall's 'love-hate' relationship with marketing,

    ♻️ and what the term 'sustainability' means to Niall and his business.

    You can find out more about Screaming Chimp Chilli Sauce Ltd., on their website www.screamingchimp.com, by emailing niall@screamingchimp.com, or find them on Facebook, Instagram and LinkedIn

    Thanks for listening!

    You can find me here:

    Website

    LinkedIn


    "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

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    51 分

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