With public events now available after two years of sweeping lockdowns, sales conferences and trade shows are nowe once again a viable option for sales organizations looking to capitalize on face-to-face interactions.

In this episode of the Sales Empowerment podcast, our hosts Mike Miranda and Shawn Winters talk about the opportunities that conferences present for sales organizations, particularly for their younger sales reps to hone their pitch and networking skills, as well as gain leads that they can nurture later on. 

HIGHLIGHTS

• The different people you meet in conferences 
• Conferences are work events first
• Go to conferences to hone your pitch and networking game 
• Tactical tips to maximize your time in conference booths 
• Get your elevator pitch down and have an exit strategy

QUOTES

Mike on the mindset you should have on joining sales conferences: "I always thought of conferences as really an opportunity and kind of like a privilege. The company doesn't have to fly me to San Francisco, they don't have to put me up in a hotel and they don't have to pay for my meals while I'm there. It's a really cool opportunity to get in front of customers, to build qualified leads for yourself, for your team, and to really get a pulse on what's happening and how your product is resonating."

Shawn on adequately motivating your reps to work during conferences: "If you're not motivating your SDRs and your AEs or your solutions architects to actually go after business, it's like they're selling something that they're not going to get comp on and that's really tough. If they're going to have somebody go to these events, make sure that they're able to capitalize on a lot of the leads that they get."

Connect with Mike and Shawn and learn more about OpTonal by visiting the following links:

• LinkedIn (Mike): https://www.linkedin.com/in/zmmiranda/
• LinkedIn (Shawn): https://www.linkedin.com/in/shawnwinters1/
• Website: https://www.optonal.com/