How did Gary Vaynerchuk get his own shoe? K-Swiss President, Barney Waters drops by the show to talk about that AND how you can create your own opportunity by doing a few specific things! This episode is packed with loads of motivational, practical, and educational content mixed with a ton of laughs and even better vibes! I feel fortunate to have Barney come and bestow his sneaker wisdom and business knowledge to you and all of us here at #TeamHoltz. I am very proud to bring this episode to you! Enjoy and let me know what you think!

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Show Notes

3:00 – Barney’s love for Bourbon
4:20 – The art of The DM
5:00 – Lazy selling
5:30 – Barney Waters on ClubHouse and lack of black representation in the sneaker field
6:40 – Crypto & NFT art
7:30 – Virgin Abloh & Gary Vaynerchuk talking about Crypto art
9:30 – How to protect the brand from vulnerability
10:00 – Importance of diversity in your company and brand
11:40 – Making sure your pool of talent is diverse and truthful
13:10 – Black podcast hosts in the media industry
14:30 – Shout out to Mrs. Holtz on the podcast research
15:45 – How to stand out and take a risk ( how to put yourself on the map )
17:00 – How to give directional value and how the podcast works
18:00 – Why producing way more than you consume
19:00 – What is Barney Waters version of great marketing
21:50 – How Barney drops his pre-existing thoughts and how to keep up with the change
23:01 – What’s happening now and how to stay on top of that
25:00 – How to customize your pitch and land your dream job or career
26:20 – LIVE interview with Barney Waters
27:20 – How to play on the ego to get what you want
28:00 – The story behind Gary Vaynerchuk’s sneaker
29:15 – Why Barney decided to niche down to gain leverage on bigger brands like Nike, Adidas, and Reebok
30:30 – Pharel was the first pick for a sneaker that related to entrepreneurs
32:05 – Found me multiple ways of being different
32:30 – Be first or be the biggest
33:30 – How to differentiate yourself by being different
36:45 – The process from design to market
37:25 – How Barney classifies style and why he loves streetwear
39:30 – Why Barney had PTSD from 2020
40:25 – Barney gives Ryan a shout out on Ryan’s interview style
42:20 – Why Barney thinks podcasting and interviewing is tough
43:00 – Jordan Harbingers podcast research tips on #CeosWearSneakers
44:15 – Barney’s thoughts on working with YG
44:51 – Barney not listening to the album and doing research
46:50 – Why barney deletes any message that starts with a sales pitch
48:00 – How to land big-name guests on your podcast
49:00 – Barney Waters inspiration behind Ceo’s wear sneakers and why he loves new media
51:00 – Why Barney created a podcast studio
51:50 – How to break through and create opportunities
53:15 – Ryan’s LOVE for being A Father
53:48 – What Barney says to his kids
55:58 – What can I do for Barney
57:00 – Why Ryan should take Nike off the wall haha
58:30 – Barney outro for Ryan Holtz Show Podcast

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A true black-owned Candian success story. Imagine going from the beautiful waters of Trinidad all the way to Loblaws store shelves. Let me introduce you to Sweet N’Nice Ice Cream. Andrew McBarnett which is one of the owners of this amazing Canadian ice cream brand joins me to chat about the origins of this wonderful ice cream that was started by his grandfather Charles back in the 1940s. We chat about how you can take your food brand and make it so appealing that the large retail grocery stores will give you a shot at the almighty shelf space. This business is not for the faint of heart, but so worth it! Sit back, grab some ice cream and listen to a wonderful Canadian black business story. There is truly something in this episode for everyone!

About Sweet N’ Nice Ice Cream
Neale’s Sweet N Nice ice cream, a brand that originated in 1940s Trinidad and Tobago, restarted in Canada with just two flavors; Mango and Coconut and fully relaunched in 2017. It was through the passion of bringing our Granddad’s ice cream flavors back to life, and creating a family legacy, that this remarkable product was reborn.

After months of painstakingly taking the original home-made recipe through industrial trials and also working with the University of Guelph, Sweet N Nice launched in the Toronto market to about 20 stores
Following the initial launch, the founding family Team Developed and launched new flavors; Rum and Raisin (to popular demand) and Guava Passion Fruit and have now expanded to more chains such as Sobeys, Freshco, Foodland.

Two of the founding team, first cousins and grand-children of Charles Alfred Neale, appeared on CBC’s Dragons’ Den show on the 11th February 2015 on the Family Day episode, introducing to the Dragons and all of Canada the Sweet N Nice Ice Cream family story.

Check out Sweet N’ Nice on Instagram.

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Follow Me On ClubHouse: @RyanHoltz

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Link To Study: here

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Could you imagine creating a hot sauce that is loved by celebrities like Harry Potter aka Daniel Radcliffe, Jeff Goldbloom, Whiz Khalifa and so many more?! Well, Heartbeat Hot Sauce Co-Founder, Al Bourbouhakis did and in this episode walks us through a bit of his journey from Sous Chef to the founder of one of the biggest hot sauce brands known. Even Hot Ones, a massive show on YouTube picked up their hot sauce for their highly curated hot wings show.

Enjoy this episode as it will walk you through how to have a dream, execute on it, and then further make it into something you could only imagine! Hard work, focus and the ability to handle rejection are all apart of this story!

The episode is sponsored by: Heartbeat Hot Sauce.

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From FIRED to BOSS LADY! Heather Monahan joins me to teach you how to create confidence that you never knew you had in circumstances that you never wanted! Heather Monahan is a force when it comes to personal development and corporate change! Whether she is gracing a Ted stage or chillin with Gary Vaynerchuk, she is always on the move! I wanted to invite Heather to the show as I feel she can help EMPOWER you with the confidence you need to live and be your full self on purpose! Enjoy and as always, let me know what your biggest takeaways are!

Heather’s Bio:

Heather Monahan is a best-selling author, keynote speaker, entrepreneur, and founder of Boss In Heels. Having successfully climbed the corporate ladder for nearly 20 years, Heather Monahan is one of the few women to break the glass ceiling and claim her spot in the C-suite. As a Chief Revenue Officer in Media, Heather Monahan is a Glass Ceiling Award winner, named one of the Most Influential Women in Radio in 2017, and Thrive Global named her a Limit Breaking Female Founder in 2018.

Heather’s new book Confidence Creator shot to #1 on Amazon’s Business Biographies and Business Motivation lists the first week it debuted on Amazon. Heather is a confidence expert and is currently working with Fortune 500 companies and professional sports to develop confidence in the workplace and on the court. She’s also a member of Florida International University’s Advisory Council to further serve as a mentor and leader in the South Florida Community. Heather and her son Dylan reside in Miami.

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Founder of Reebok, Joe Foster drops by the show to chat about how he created a $4 BILLION dollar company by building a brand that made retailers want to carry his product. Joe joined me via Skype from his home in France to talk about the journey of founding Reebok all the way to writing his TELL-ALL book titled “Shoe Maker”. You can pick up a copy of his book here.

Shownotes:

1:00 – intro of Joe Foster, founder of Reebok
2:40 – why Joe stayed behind the brand
3:38 – Joe’s book “The Shoe Maker”
6:00 – Why Joe decided to write a book now
10:15 – Where Reebok came from
14:00 – How Joe would use social media to build a brand in 2021
15:45 – Why podcasts are a business and taking over normal media
19:10 – Reebok’s sponsorship of Cardi B
20:00 – How Reebok picks their influencers
22:00 – Reebok and Jane Fonda
22:20 – How Covid had moved society 10 years forward
24:45 – Would Joe Foster hedge his bet on passion or curiosity?
28:00 – Passion is what is needed
29:20 – Why Joe substituted his poor sales skills with a great story brand to help attract customers
31:19 – He needed to answer the question: WHY Reebok?
35:04 – What makes Joe Foster more special than any other human?
36:40 – Luck vs being able to see a great opportunity (LUCK)
39:20 – 1979 EDMONTON COMMONwealth games was a big break
41:59 – What makes the world small
42:20 – Only a small fraction of the people in the world make the decisions that impact the world

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