In this episode, I sit down with Radhika Butala, the brain behind The Better Collective, a brand consultancy blending business insight with creative branding. From her early days reporting for CNBC to leading one of Australia's delegations, Radhika's journey is as diverse as it is fascinating. She dives deep into how her consultancy helps both legacy businesses and startups navigate the complex Indian market, touching on her direct work with consumer brands across various sectors. It's a candid chat filled with real stories and practical advice, perfect for anyone looking to understand or make their mark in India's vibrant business landscape. Join us for a conversation that's as insightful as it is engaging, straight from someone who's been at the forefront of brand building in India.

Key moments: 2:00 Introduction to Radhika Butala

5:00 Changing landscape of Global media

15:00 The consumer market in India

25:00 What brands are doing in India

47:45 How branding will affect future consumer markets

53:00 Branding tips for small businesses

1:00:30 The importance of knowing your product and audience

1:11:10 How your business can enter the Indian market

1:16:00 Branding advice for small business owners

Follow Radhika Butala below:

Instagram: https://www.instagram.com/radhikabutala/?hl=en

The Better Collective: https://thebettercollective.co/The Better Collective

Instagram: https://www.instagram.com/thebettercollectiveco/?hl=en

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Website - https://www.sanjaygidwani.com/ 🏢 Dive Deeper with Agentify: Ready to explore the potential of property investments for your business? Check out Agentify — your dedicated partner in paving the way to financial growth: https://agentify.com.au/ 🎧 Subscribe & Stay Updated: If you found value in this episode, make sure to subscribe to the channel! 💬 Join the Conversation: Got an inspiring business or property story? Or a burning question? Reach out via email at sanjay@agentify.com.au or DM us on https://www.instagram.com/smegurutalksbiz/.

In this episode, we explore the limitless potential of ecommerce and why it has become a game-changer for businesses of all sizes. Find out how it has reshaped the retail landscape, shifting from a mere 3-4% to almost 20% of total business turnover. From low investment and high returns to unique customer experiences, discover the secrets behind ecommerce success. We also delve into some incredible success stories, like Black Milk, Sticker Mule, and Glasses USA, that turned unconventional ideas into thriving online ventures. Get inspired and learn how you can tap into the immense potential of e-commerce.

Key moments of this interview: 02:05 The Success Factors of Ecommerce 04:50 The Power of Unique Customer Experiences in E-commerce 07:05 Case Study: Black Milk - Outlandish Leggings 09:03 Case Study: Sticker Mule - Custom Stickers 11:28 Case Study: Glasses USA - Prescription Glasses Online 13:35 Case Study: Wild Rabbit's Burrow - Custom Pillows 15:13 Case Study: Spoonful of Comfort - Gourmet Get-Well Packages 17:21 Case Study: Neutru - Smart Pills 19:25 Case Study: Brayola - Crowdsourced Bra Recommendations

🔗 Connect with SME Guru: Instagram: https://www.instagram.com/smegurutalksbiz/ TikTok: https://www.tiktok.com/@smeguru LinkedIn: https://www.linkedin.com/company/smegurutalksbiz/ Facebook: https://www.facebook.com/SMEGuruTalksBiz/ 🏢 Dive Deeper with Agentify: Ready to explore the potential of property investments for your business? Check out Agentify — your dedicated partner in paving the way to financial growth: https://agentify.com.au/ 💬 Join the Conversation: Got an inspiring business or property story? Or a burning question? Reach out via email at sanjay@agentify.com.au or DM us on https://www.instagram.com/smegurutalksbiz/.

📢 In this episode, I share important news about the secret, rushed government reforms that were recently passed AKA "Closing the Loopholes Bill". You probably have not heard about them but they will have a direct negative impact on your business. Unfortunately, these changes have been rushed through without much attention or opposition from the government or the opposition parties. As a result, Australian small businesses are left to bear the burden once again. As if you’re not dealing with enough already - with rising inflation, rental prices, wages, and a challenging labour market, I’m well aware that small business owners are facing immense pressure to keep their businesses afloat. Come find out how the government rushed the legislation through, leaving small business owners unprepared and unsupported.

Key moments: 02:24 The Current State of Small Businesses

05:10 The Struggles of Small Business Owners

11:53 The Impact of Industrial Relations Reforms

15:37 The Importance of Advocacy for Small Businesses