• The School of Influence Podcast with Amanda Russell

  • 著者: Amanda Russell
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The School of Influence Podcast with Amanda Russell

著者: Amanda Russell
  • サマリー

  • Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda's unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!
    Copyright 2021-present, Amanda Russell
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あらすじ・解説

Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Author, professor and the Queen of Influencer Marketing Amanda Russell brings you the answers with concise, no nonsense interviews of top influencers across categories. Amanda's unique dynamic is both engaging and provocative. She and frequent co-host Jason Falls ask the tough questions, to get the real, raw answers that you can put into practice TODAY. No fluff, no BS, just the real story!
Copyright 2021-present, Amanda Russell
エピソード
  • 41: Unlocking and Unleashing LinkedIn Influence for Yourself - and Your Company
    2021/11/03
    When we talk about influence in social media, we tend to dwell on consumer-centric sites such as Instagram and TikTok. But what about influencing the world through your creation of a robust personal brand? Or perhaps leveraging your employees to yield more influence for your brand through social media? Are Instagram and TikTok still the ideal places to invest time and energy? Of course not, and this is something today's guest, Sandra Long, has been speaking and writing about for nearly a decade, including her definitive work "LinkedIn for Personal Branding." When you and your company are ready to influence the influential demographic that is on LinkedIn, listen in as Sandra uncovers both how to improve our personal branding and influence on LinkedIn as well as how brands can leverage the influence of their employees on the unique and often misunderstood social network that is LinkedIn. For more information: •Sandra Long on LinkedIn: https://www.linkedin.com/in/longsandra/ •LinkedIn for Personal Branding on Amazon: https://www.amazon.com/LinkedIn-Personal-Branding-Ultimate-Guide/dp/B08VCQWRQ8/ •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 分
  • 40: The Methodology behind Turning CEO's, Executives and Corporate Leaders into Global Thought Leaders
    2021/10/20
    Why is it that some companies have rockstar founders and CEOs? Why does EVERYONE know the name of say Steve Jobs, but few know the names of his successors or partners for that matter? Why do some leaders get all the glory, and some none at all? Donnetta Campbell, Founder of TheSocialArchitects, LLC (www.thesocialarchitects.co), has created a unique social media architecture and methodology that delivers authentic social engagement for brands, institutions, and senior leaders. She developed and orchestrates a powerful "peer-to-peer" influencer leadership, specializing in "earned-influence" personal brand building and guiding corporate digital platforms through her #SocialPR™. She fuels her eco-system with over 300 top influencers and offers clients an influential reach into social's key networks. Brand partners, including SAP, NASDAQ, A+E Networks, Bloomberg Images, Innovation Enterprise, Power Shift Forum, Crowe Horwath and The Harry Walker Speakers Agency are embracing her unique models, SocialPR™, SocialDolby™, and SocialHR™ to optimize their impact. To date, Donnetta's strategic initiatives have generated over 8.7 billion impressions for more than 350 personal brands and 100 events. She is passionate about educating groups regarding Social Influencer Models and opens 'Innovation Enterprises Brand Innovation Summits' around the globe. She has spoken at SMW; Crowe Horwath; SAP'S Global Offices, HR and Executive Leadership Groups; Digital Summit for National Retail Federation; Advertising Club of NY; Georgetown University; Oxford University; Tribeca Disruption Innovation Awards; UCONN Business School; and CUNY Social Media Weekend. She was chosen as the Social Media Disruptor in Residence for Harvard's and Tribeca's Disruptor Foundation. For more information: •Donnetta Campbell on LinkedIn: https://www.linkedin.com/in/donnettacampbell •The Social Architects: www.TheSocialArchitects.co •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 分
  • 39: The Intersection of Social Media, Sales, Employee Advocacy, and Influence
    2021/10/13
    Smart organizations have realized the incredible influence that key employees can and have yielded online. Timothy Hughes, CEO and Co Founder of DLA ignite, has been at the forefront of this movement of helping companies large and small transform their organizations digitally through both Social Selling and Smarketing, which are also the names of two books Timothy has written. Listen in as Timothy breaks down the steps you should take to ensure you digitally transform your business and tap into the opportunities and influence that await. For more information: •Timothy Hughes on LinkedIn: https://www.linkedin.com/in/timothyhughessocialselling/ •DLA ignite: https://dlaignite.com/ •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 分

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