The Search Economy

著者： David Riggs and Brett McGrath
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  • サマリー

  • Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder at Pneuma hosts conversations with owners who are modernizing the way their businesses are getting found. The Search Economy will release new episodes every week to educate and inspire business owners, CEOs, and marketing leaders to invest in marketing strategies that lead to revenue.
    Pneuma
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あらすじ・解説

Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder at Pneuma hosts conversations with owners who are modernizing the way their businesses are getting found. The Search Economy will release new episodes every week to educate and inspire business owners, CEOs, and marketing leaders to invest in marketing strategies that lead to revenue.
Pneuma
マーケティング リーダーシップ 経済学
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エピソード
  • How We're Thinking About Marketing at Pneuma in The Search Economy

    How We're Thinking About Marketing at Pneuma in The Search Economy
    2024/10/28

    In this week's episode of The Search Economy Podcast Brett flies solo and discusses what's on his mind as a marketer closing out the year strong. Recently, the Pneuma team got back from an executive offsite and Brett shares how he's using what he learned to level up.

    Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

    For more content coming from the Pneuma team check out the website.

    You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.
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    14 分
  • How Podcasting Can Support Your Holistic Marketing Strategy with Tristan Pelligrino with Marketers in Demand

    How Podcasting Can Support Your Holistic Marketing Strategy with Tristan Pelligrino with Marketers in Demand
    2024/10/21

    In this week's episode of The Search Economy podcast Tristan Pelligrino, Co-founder of Marketers in Demand discusses the power of podcasting and how it can increase the chances of your next customer finding you. Tristan has built businesses on the back of podcasting and shares how podcast content can enhance your holistic marketing strategy.

    Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

    For more content coming from the Pneuma team check out the website.

    You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

    Check out Marketers in Demand to learn more about how to do more with less as a marketer
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    38 分
  • How to Evaluate the People Doing the Work in The Search Economy

    How to Evaluate the People Doing the Work in The Search Economy
    2024/10/14

    In this week's episode of The Search Economy, David and Brett discuss the things to look out for when partnering with a new vendor to support your search efforts. They discuss all of the things you should consider and questions to ask in your process.

    Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday.

    For more content coming from the Pneuma team check out the website.

    You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.
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    26 分

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