The Small But Mighty Marketing Podcast

著者： Josh Becerra & Shinhee Son
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  • Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. Join us each episode as we explore data, strategy, communication, and processes to help you drive results with clear accountabilities that your whole company can get behind. Learn from experiences shared by the hosts and special guests who’ve gone from scrappy to scalable.
    © 2024 The Small But Mighty Marketing Podcast
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  • Stop Letting Data Own You - Small But Mighty Marketing Podcast Ep 5

    Stop Letting Data Own You - Small But Mighty Marketing Podcast Ep 5
    2024/09/18

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    Join hosts Josh Becerra and Shinhee Son as they discuss the real impact of broken analytics. Imagine reporting on your revenue, only to find that it all drops to zero after an update.

    We discuss:

    Why analytics often fail during migrations
    Common mistakes marketers make with tracking
    How to get alignment on your KPIs with leadership
    The steps to building a reliable source of truth

    🎧 Tune in to learn how to keep your data under control!

    Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

    Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

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    45 分
  • Finding Purpose, Hidden Talents, and Boosting Energy with Laura King

    Finding Purpose, Hidden Talents, and Boosting Energy with Laura King
    2024/07/31

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    In this episode of the Small But Mighty Marketing Podcast, we chat with Laura King from Skywater Search Partners about cracking the code to solving customer problems. We'll uncover why asking the right questions is crucial and how to avoid spreading your efforts too thin. Laura shares her thoughts on the power of psychological safety, passion, and perseverance in marketing leadership. Plus, we dive into how a little risk-taking and some planned moments of dialogue can totally transform your marketing strategy.

    Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

    Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

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    42 分
  • How to Fully Commit to Your Marketing Strategy EP61

    How to Fully Commit to Your Marketing Strategy EP61
    2024/07/17

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    Today, we're talking about how to do things the right way and how to fully commit to your marketing strategy. Discussing topics like ICP research, marketing budgets, educating stakeholders,

    Explore more content from leaders in the marketing community on our podcast. Or visit our blog to find more digital marketing tips and ideas.

    Want to learn more about Augurian? Reach out to speak with an Augur today about your marketing strategy and digital advertising performance.

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    32 分

あらすじ・解説

Josh Becerra and Shinhee Son share insights on ways to prioritize learning over metrics and connect digital marketing to your business’s bottom line. Join us each episode as we explore data, strategy, communication, and processes to help you drive results with clear accountabilities that your whole company can get behind. Learn from experiences shared by the hosts and special guests who’ve gone from scrappy to scalable.
© 2024 The Small But Mighty Marketing Podcast
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