What should come first, your book or your talk?

That’s one of the questions I posed to Azul Terronez, book coach to some of the best known thought leaders around.

Azul is a Wall Street Journal and USA Today bestselling author and book coach who specializes in helping leaders write and publish books that elevate their brand. As the CEO of the six-figure company Authors Who Lead, he has enabled Wall Street CEOs and health and wellness gurus to sell tens of thousands of books. When he’s not hosting his podcast, Authors Who Lead, he’s working as a creativity coach with CEOs and Emmy Award-winning producers to build their confidence, improve their productivity and increase their visibility within their companies.

Prior to starting a career in coaching, Azul spent over two decades as a teacher, a principal and a founding faculty member of High Tech High Graduate School of Education. He has been a keynote speaker at international conferences and his TEDx talk, “What Makes a Good Teacher Great”, has been viewed over 4.1 million times. Azul has appeared on Smart Passive Income, The Will To Change, Addicted2Success and The Good Men Project.

In this show you are going to get real insight into how to succeed in your book writing journey, some golden tips that will accelerate your speaking journey and a masterclass in storytelling.

Enjoy!

What you’ll discover:

• Why being diagnosed as dyslexic after failing English at college motivated Azul.
• How and why Azul helped his high school students become published authors.
• How Azul wrote a best-selling book in 30 days.
• The promotion strategy he used for his first book.
• Why Azul left teaching to become a book coach and publisher
• The blessing of naivete and how it is a catalyst for your success.
• The three biggest reasons you think leaders should write a book.
• Where Azul’s business fits into your book publishing journey.
• Azul’s advice for neuro-diverse people wanting to write a book.
• How Azul prepared for his TEDx talk and why he thinks it went viral.
• What should come first, your talk or your book.
• How speaking fits into Azul’s business.

If you'd like to watch the video of the episode, you can do that here:

All things Azul:

Website: https://authorswholead.com/

Instagram: @azulterronez

Twitter: @azulterronez

LinkedIn: https://www.linkedin.com/in/azul-terronez/

TikTok @azulterronez

Books & Resources*:

The Old Man and the Sea by Ernest Hemingway

The Alchemist by Paulo Coelho

Speaking Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Thanks for listening!

To share your thoughts:

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

I want to share something that I know will get you more speaking gigs and ramp up your confidence for outreach.

It’s relevant for live events, podcasts and any other type of

It’s very simple yet so many people struggle to execute on it, but hopefully this episode will give you inspiration and some concrete steps to take to implement this in 2025.

In this show I’m covering:

• The secret ingredient for getting you more gigs.
• The curse of assumptions.
• The antidote quote to taking uncomfortable action.
• What you should aim for with your initial outreach.
• Something female speakers should pay attention to.
• An underused action that gets you powerful results.
• A software tool that will give you the edge in your outreach.
• The possibilities available using this secret ingredient.
• Why you should BAMFAM your speaking leads.

Enjoy!

If you'd like to watch the video of the episode, you can do that here:

Leave a rating or review for The Speaking Club

(Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

FREE RESOURCE - The 5 Levels of Pain

FREE NEW GUIDE - From Blank Page to Stage

Take the Snackable Story Challenge

https://www.saraharcher.co.uk

https://www.lusha.com/

Thanks for listening!

To share your thoughts:

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

One of the questions I get asked most is how do I get booked consistently for paid speaking gigs. I have my views on this from a speaker and speaking coach perspective, but I wanted to get a view from someone with another angle.

That’s why I invited Seth Dechtman onto the show. Seth works with event planners for some of the biggest organisations and conferences. He knows exactly what they are looking for, and he has a network of some of the highest paid speakers in the world. He offers the gold standard in service to make sure that events go as smoothly as possible and the organisers look like rockstars!

He is here to share the inside track on what organisers are looking for in a keynote speaker, why he chooses to work with some speakers over others and what you can do to maximise your chances of getting booked and paid to speak.

Enjoy!

If you'd like to watch the video of the episode, you can do that here:

What you’ll discover:

• How Seth got into curating speakers.
• The consistent themes that come up in an event brief.
• Seth’s advice on the number of keynotes to offer.
• What to consider when positioning your expertise around a hot topic.
• Why Seth chooses to work with some speakers over others.
• The difference between the top speakers and the rest.
• The non-negotiable assets that speakers need to get booked.
• The three most important steps new speakers should take if they want to get booked and paid to speak.
• How often clients request the same speaker.
• Why you should consider offering additional products or services beyond the keynote.
• Whether Seth has ambition to get on stage.

All things Seth:

Website: www.thekeynotecurators.com

LinkedIn: https://www.linkedin.com/in/seth-dechtman/

Youtube: https://www.youtube.com/@TheKeynoteCurators

Instagram: https://www.instagram.com/sethdechtman/

Books & Resources*:

Love is the Killer App by Tim Sanders

Speaking Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Thanks for listening!

To share your thoughts:

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.

• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)