The boys jump on for a quick update to the podcast. In short, we'll talk to you all very soon!

Links: https://linktr.ee/theSBLpodcast

Ho ho ho! On this jolly special holiday edition of the Sports Business Life Podcast, Thomas and Joel start off by welcoming Mitch back to the show. The boys then dive into the controversial end to the F1 season, the sport's rapid growth in Canada, Forbes' recent NHL valuations and the league's opening for private equity investments. They also give a special shoutout to Fred VanVleet and his newly created scholarship.
(01:37-14:48)

To close out 2021, Thomas owns the mic and interviews Mitch and Joel on:

- Their favourite moments from season 2 so far

- The best career advice they ever received

- The best Christmas present they ever received

- The perfect Christmas dinner plate
(14:50-36:19)

Follow our socials -> https://linktr.ee/theSBLpodcast

Would you want to know what it is like to start your own sports agency and oversee the personal branding for NHL stars like Ryan Nugent-Hopkins, Josh Morrissey, and Colton Parayko? Well, that is a reality for Laurenne Mercier who joined us this week. During our conversation, we discussed her motivation behind starting Treadstone Sports Agency, how she earned an internship with the Nashville Predators, and the emergence of NFT's within personal branding for athletes (13:04-35:50).

In addition, Joel and Thomas converse about:

- Reopening of Massey Hall

- Mariah Carey X McDonalds and Tim Biebs

- Amazon investing in the trading card platform Dibbs
(01:32-12:45)

Finally, Thomas and Joel wrap up with a generational battle for the ages where they discuss Rebbeca Black's hit song Friday and Joel quizzes Thomas on old McDonald's menu items.
(36:30-44:00)

Follow our socials -> https://linktr.ee/theSBLpodcast

Music From: Rebecca Black—Friday. (2011, September 16). https://www.youtube.com/watch?v=kfVsfOSbJY0

Do The Leafs, TFC and Team Canada Soccer excite you? Well if you are anything like us you would be thrilled to hear we were joined by Joshua Kloke from The Athletic this week. During our conversation, we talked about how covering the Toronto Maple Leafs has been different this season, the TFC's hiring of Bob Bradley, what it means for the future of the franchise, the rise of the Canadian Soccer team and much more (10:08 - 34:15).

Joel & Thomas also talk:

- The NFL setting up a virtual storefront on Roblox

- The new jerseys for New Jersey, Team Canada and Team USA
(01:00 - 09:56)

- Thomas' team moving to the finals of the MLSE Case Study competition

- Reminiscing on the transcendence of Mr.Brightside and Orbitz soda.
(39:28 - 44:14)

Follow our socials -> https://linktr.ee/theSBLpodcast

This week we were fortunate enough to have the CEBL's own, Josh Knoester, join us on the show. Josh started in the CEBL as an intern for the Niagara River Lions and has since worked his way up to Vice President of the league. During our conversation, we touched on how the CEBL has evolved over the past four seasons, how he earned and grew his career in the CEBL, and its affiliation with Drake and OVO (18:25 - 48:05).

On top of that, Joel, Mitch and Thomas dive into:

- UBS arena and its unique partnerships

- Speculation on Rogers bringing in minority owners for the Blue Jays

- The actual return of the Nordiques?
(03:47 - 18:23)

Beyond that, Mitch & Joel give Thomas advice on his upcoming driving test (00:31 - 03:45) and Thomas quizzes the guys on the best sports video games of all time in this week's Generational Battle (50:23 - 54:40).

Follow our Socials -> https://linktr.ee/theSBLpodcast

It is not every day we get a Super Bowl champion on the podcast who brings as much insight and energy as Armaan does. When we last chatted, Armaan was a key member of the Business Analytics team for the Kansas City Chiefs. He now has a new role as the Senior Manager of Partnerships and Insights at BSE Global! The boys discuss Armaan's transition into his new role, his work partnering with Webull for the new jersey patch and the hecticness of moving across the country. Beyond that, Mitch, Joel and Thomas dive into:

- The SponsorPulse 2021 Top 10 Sport Properties for Canada & US

- In-arena fan etiquette

- The MLB's new CBA negotiations

Mitch & Joel also tackle how they would have done Thomas' Sport Business midterm case study on this week's student corner. Finally, the show wraps up with the guys informing Thomas on how people actually made plans and met up before cell phones existed.

Weekly Round-Up (4:40 - 14:16), Touchback interview with Armaan (14:40 - 30:44), Student Corner (31:00 - 35:30), Generational Battles (35:39 - 40:38).

As always thank you for tuning in and supporting The Sports Business Life Podcast!

Find our socials -> https://linktr.ee/theSBLpodcast

Have you ever dreamed of working with Kia Nurse or for brands like Red Bull? Well, it's a reality for Adam Ward, as the VP of CIMORONI.

Today he joins the show to discuss the importance of diverse skill sets and backgrounds in the sports industry, how finding the best career path is finding the one that works for you and what being a Professor has taught him.

The boys and Adam also dive into a new segment called 'Current Affairs' where they talk through the state of the industry and the benefit of long-term value-building deals.

In this week's generational battles, Mitch & Joel learn about the modern-day groundhog day and we learn about Thomas' first gaming console.

As always thank you for tuning in and supporting The Sports Business Life Podcast!

Find our socials -> https://linktr.ee/theSBLpodcast

In this episode, the boys welcome back Brian Collins from Molson Coors for the first-ever "Touchback" segment where they learn about Molson's new and exciting Hall of Fan contest! (Details about the contest can be found here https://woobox.com/txyga6)

Beyond that, the guys dive into Halloween stories, NBA 75th anniversary jerseys and life as a sports marketing student. They also get into another new segment called "Generational Battles" where they see if Joel and Mitch can hang with the kids and if Thomas has any idea of what happened in the '90s.

As always we thank you for tuning in and supporting the podcast!

Follow our socials: https://linktr.ee/theSBLpodcast