In this episode, we explore how even small price changes can send ripples through customer behavior and what that means for your bottom line. We break down our latest research—from customers' sensitivity to price increases and the magic behind promotional offers like “First Month Free” and “75% Off First Two Months.” Along the way, Magen and Rick share insights on competitor strategies, future trends, and actionable steps to help storage owners fine-tune their pricing and add value without sacrificing customer loyalty. Whether you’re a seasoned operator or just curious about the dynamics of pricing in self‑storage, this episode has something for you. Tune in and get ready to turn data into dollars!

Reach out to us at
info@atomicstoragegroup.com

Summary
In this part 2 episode, Rick and Magen discuss the nuances of hiring the right person for self-storage facilities. They emphasize the importance of hiring for personality rather than just the position, as it substantially increases the quality of applicants. They share their hiring process, which includes using a job ad that focuses on personality traits, setting up hoops for applicants to jump through to filter out the wrong fit, and creating a YouTube video to showcase the job and company culture. They prioritize engaging in conversations during the interview and encourage applicants to ask questions.

Takeaways

• Hiring for personality rather than just the position leads to a substantial increase in quality applicants.
• Creating a job ad focusing on personality traits and company culture attracts the right candidates.
• Setting up hoops for applicants to jump through during the hiring process helps filter out the wrong fit.
• Engaging in conversations during the interview allows for a better understanding of the applicant's personality and fit for the job.

Reach out to us at
info@atomicstoragegroup.com

Summary
In this episode, Rick and Megan discuss the nuances of hiring in the self-storage industry. They highlight the importance of finding the right person for the job and the impact it can have on a facility's success. They also explore common hiring biases and fallacies hindering the hiring process. The conversation covers fair wages, bonus structures, and creating a positive work culture. They also discuss hiring hunters (aggressive sales-oriented individuals) and farmers (consistent and stable workers) based on the store's needs.

Takeaways

• Hiring the right person is crucial for the success of a self-storage facility.
• Common hiring biases and fallacies can hinder the hiring process.
• Fair wages and a positive work culture are important factors in attracting and retaining employees.
• Hiring hunters (aggressive sales-oriented individuals) and farmers (consistent and stable workers) based on the store's needs can be an effective strategy.

"Hiring hunters (aggressive sales-oriented individuals) and farmers (consistent and stable workers) based on the store's needs can be an effective strategy."

Reach out to us at
info@atomicstoragegroup.com